Feng Jin is Yufan’s leapfrog development in the financial crisis

Warm winter

The famous investment master Buffett famously said that when the tide receded, he knew who was swimming naked. The business community that suffered from the financial crisis in 2009 must feel deeply about it.

For many companies, the weather forecast in 2009 was “winter”; Yuchai Group pulled out a beautiful “Dayang Line” in this background and felt “spring in the winter”. The cry of the bird turns to listen:

Look at the performance of Yuchai: Sales revenue was 26.96 billion yuan, a year-on-year increase of 28.45%; of which engine sales were 674,000 units, an increase of 21.38% year-on-year; construction machinery sales were 4,587 units, and sales revenue grew 59.35% year-on-year. From 2007 sales revenue of 18.35 billion yuan to 20.988 billion yuan in 2008, and then to 266.9 billion yuan in 2009, a new level every year.

Looking through the 2009 Yuchai 10 News: On January 12, the “Yuchai Heavy Industry” brand was officially launched; on March 31, the 36th Yuchai Hope Primary School was completed; on May 9, the first marine engine of Yuchai Ziyang On the downline, on September 19, Yuchai was awarded the “2009 China Corporate Social Responsibility Special Award”; on October 14th, Yuchai and Wärtsilä of Switzerland jointly created a low-speed high-power marine diesel engine; on November 25, Yuchai United Powered The foundation of the project kicked off; on December 12, Yuchai and Caterpillar established a joint venture to establish a remanufactured enterprise...

In 2009, the Yuchai Group's all-round successes were frequently reported, and all news was encouraging.

The beautiful report card shows that with 8 consecutive years of production and sales rankings, Yuchai Group once again achieved unprecedented development in the “crisis” and demonstrated superior “seismic resistance” and continued to write “ The new chapter of Yuchai Phenomenon.

Inventory In 2009, Yuchai’s “man in charge” Fuping said that in the face of the international financial crisis, Yuchai Group has developed internal strength, superior products, seized the market, and retained its momentum to fight for the opportunity to “take the courage to win in the narrow roads” and fight for opportunities. Difficult to develop. This "courage" is an objectively clear-headed attitude, a scientific and meticulous style of work, a spirit of determination and enterprisingness, and the courage of those who give themselves up.

Should change

In fact, Yuchai could not be left alone in the financial crisis, and there was also a sharp drop in orders and sales.

Many cadres are deeply puzzled and depressed: Can Yuchai regain her glory?

The predicament, Fuping told the staff of the cadres story: A, B two salesmen to Africa to sell shoes, shortly after arrival were sent back to the telegram. A's message is: People here do not wear shoes and there is no market. B's telegram is: Here people do not wear shoes and the market is huge. As a result, A had no success and B opened up the market. This shows that: difficulties and opportunities are twins coexisting, the key to see how to understand and grasp.

Fuping believes that the crisis is not a lack of demand, but a shift in demand. With the implementation of the national policy of stimulating domestic demand, the Chinese auto industry will surely have a warm spring market.

Yuchai adjusted its strategy and aimed at the opportunity for a significant increase in the light and medium-duty truck market and the agricultural machinery market, and launched a special operation to break through the “product crisis” and targeted development of market demand products. In just over five months, Yuchai has achieved more than 20 outstanding results, driving the overall growth of Yuchai's full range of four-cylinder engines and traditional medium-sized engines. In the case of many companies in the same industry who are “failed to eat”, Yuchai’s engine is in short supply, and it is “outstanding” in the economic winter.

Yuchai Group leaders learned from the survey that the central government's subsidy for agricultural machinery used to expand domestic demand will bring tremendous business opportunities. It is determined to share the "car to the countryside" market and sell products from the "city" to the "countryside." Zhang Ping confidently calculated: "According to the 40% share of Yuchai's agricultural machinery market, the national market will bring Yuchai an increase of 500 million yuan per month." Facts have proved that exploring the rural market is a good move. In 2009, the Yuchai Group's agricultural machinery market advanced rapidly, and the sales of agricultural diesel engines increased by 154% year-on-year.

Aiming at foreign developed markets and selling products from the “domestic” to “overseas” is another step in Yuchai’s response to the international financial crisis and the pursuit of difficulties through reverse thinking. Junping said that "excellent quality, international Yuchai" is not a show, but a new strategic position put forward by Yuchai executives in the context of the international financial crisis, which means vigorously expanding overseas markets. The deeper meaning is that Yuchai should align itself with well-known Chinese brands and China's largest internal-combustion engine companies to world-renowned brands and large multinational enterprise groups.

In order to open up the overseas market space, Yuchai actively develops external financing channels, researches and develops leading products, improves market competitiveness, and actively seizes market opportunities. Especially in terms of product development, Yuchai insists on the production of a generation, R&D of a generation, and planning of a generation. It builds a large-series and multi-variety product structure with a wide power coverage and a wide range of applications, and quickly captures the market.

Last year, under the unfavorable circumstances of the international economic crisis, continued shrinking market demand, and domestic industry export decline of nearly 45%, Yuchai completed the export of engines of 18,570 sets; by taking advantage of the upcoming completion of China-ASEAN Free Trade Area, Yuchai exports to the ASEAN countries in reverse. The potential growth of 25%, of which the Vietnam market sales of 11,680,000 units, an increase of 31%, while the Euro 4 diesel engine is successfully into the Hong Kong market, and exported to New Zealand and other developed countries.

In the financial crisis, Yuchai re-examined its own development, determined to break through the “shortcomings,” and changed the engine segment to “become one of the best” as “multi-industry”.

On January 12 last year, "Guangxi Yulin Yuchai Construction Machinery Co., Ltd." was renamed "Guangxi Yuchai Heavy Industry Co., Ltd." and the new brand of "Yuchai Heavy Industry" was formally launched, marking Yuchai's bid to bid farewell to the engine sector. "Time, to become bigger, stronger and better development.

The Yuchai people’s hard-working rewards were repaid. Last year, Yuchai Heavy Industry’s sales revenue was 1.555 billion yuan, a year-on-year increase of 45%; logistics group sales revenue was 2.372 billion yuan, an increase of 41.07% year-on-year. Yuchai’s 1 billion-level subsidiary increased from 4 to 6, and the six major industrial sectors such as engine, heavy industry, logistics, parts, automotive chemicals, and lubricants all achieved large-scale growth. The Yuchai model became a financial crisis. Industry benchmarks.

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Far

Just after the New Year's Day holiday in 2010, the reporter interviewed Yuchai and asked Yuchai, the leader of the army, that he had achieved a leapfrog development in the financial crisis. What happened to Yuchai after the crisis?

Fuping's answer was unexpected: the crisis was a crisis!

Perhaps this just reflects the true nature of being a Go player. Fuping said that the final game of Go is one or two steps. It may be precisely in this two steps that the outcome is the same. The era of "post-crisis" is also indispensable. Go must have a big picture, take a step forward and look at three steps, even after three steps, we must follow the example of Go.

On December 21 last year, Yuchai and Brunel University of the United Kingdom demonstrated the latest results of their cooperation in Yulin City - the world's first engine that uses existing components technology to realize the function of renewable air hybrid power. On the 28th, two low-carbon, energy-saving and high-efficiency engines that have achieved two-stage pressurization were successfully installed at Yuchai, making Yuchai the first domestic company to develop the maximum-rising-rate commercial diesel engine, and the first domestic company to achieve two levels. Turbocharged diesel engine loading trial operation of the company.

The successful application of these new technologies indicates that Yuchai has made new breakthroughs in the research, development and application of new energy technologies, and reached the international advanced technology level, embodying the core concept and technology of Yuchai’s “green development, harmony and mutual benefit”. "First, green and win-win" has always been the aim. The Yuchai people who have been struggling have always insisted on actively adapting to the market rather than waiting for the favor of the market. They have done a good job of research and development in advance and have competed in the market first.

Under the guidance of this sense of urgency, Yuchai has launched a large number of “green hearts” with independent intellectual property rights. It has successfully developed the first domestic engine of the target country 3, country 4, and country 5, and the launch time is more stringent than the national implementation. Emissions standards are advanced 3-5 years.

It is Yuchai’s leading position in emissions technology, fuel economy, power density, reliability technology, etc., which is synchronized internationally, and has made sufficient advances before Yuchai’s leisurely life in the financial crisis has maintained strong competition in the market. In the financial crisis, it still achieved rapid development.

In 2009, Fuping said: “The crisis is an opportunity. When others are hot, you want to be cold. When others are cold, you have to get hot. Perhaps it is because of the financial crisis that precious opportunities are created and developed. The potential has been stimulated and outstanding talents have been blossomed. The enterprise's business has therefore been upgraded to a higher level."

Facing 2010, Junping is full of confidence. He said that Yuchai Group has established a business policy of “continuing training, protecting goals, and building stamina” and proposed the goal of crossing the 30 billion yuan mark. Yuchai will vigorously build the advantages of “engine product chain” and “engineering machinery product chain” and try to cultivate various industrial plates to form core competitiveness and lay the foundation for the “Twelfth Five-Year Plan” to create new glories.

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