Under the impact of the financial crisis, the drawbacks of the backward corporate marketing model have also been further revealed. The phenomena of inventories and substantial price cuts have caused chemical companies to face major challenges, and have also caused chaos and disorderly competition in the market. Therefore, some traditional marketing models of chemical companies need to be updated in a timely manner. Especially in the special period when the market is changeable and the industry is reshuffled, the innovative marketing model is an important factor that helps chemical companies to realize the change of development mode.
The traditional marketing model needs to be updated and upgraded. Chemical companies are different from ordinary commercial enterprises. Their traditional marketing models are mostly one-on-one direct supply. Although some large companies have sales methods such as telephone and internet, they also account for less than 10% of corporate sales channels. It often happens that the manufacturer cannot find the buyer and the buyer cannot find the manufacturer. Especially in the downturn of the market, this traditional single-supply mode is even more inadequate.
Changing the concept of "big", "light" and "small". With the rapid development of the chemical industry, the trend of large-scale and fine chemical enterprises with a single scale will become mainstream. Therefore, the development of fine chemicals will inevitably lead to the formation of many small and medium-sized chemical companies. Certain small and competitive fine chemical products will surely become more and more. Once these small and decentralized products form market demand, they will not be overlooked by the market. "Small" can create "big" purchasing power. However, in the traditional chemical sales model, the development of this part of the market is not enough. Therefore, the traditional concept of only paying attention to large customers and ignoring small customers needs to be changed in a timely manner. Chemical companies must promptly formulate marketing models under the new situation.
Multi-channel marketing model will become the future development trend. In recent years, with the transformation of the chemical industry and the rapid development of information technology, many professional chemical information and business websites, telemarketing, and exhibition marketing have added many trading platforms to chemical companies. This is also an important condition for chemical companies to develop healthily in the long term. . However, some companies still do not pay enough attention to this type of e-commerce or MICE marketing. In particular, some small chemical companies lack guidance on timely market information. Even the self-built websites of companies are static. Online information cannot be updated in time. Form an interaction that only flows in form. This will lead to narrow corporate sales, procurement costs.
In addition, the scientific planning marketing model, due to local conditions, due to the implementation of enterprises can really play a due role of multi-channel marketing model. The market is dynamic, and the marketing model cannot be simply imitated, but it is necessary to formulate a marketing model that suits itself based on the differences between localities and individual enterprises. Only in this way can they really play a role and lay a solid foundation for the transformation, upgrading and efficiency growth of enterprises.
The traditional marketing model needs to be updated and upgraded. Chemical companies are different from ordinary commercial enterprises. Their traditional marketing models are mostly one-on-one direct supply. Although some large companies have sales methods such as telephone and internet, they also account for less than 10% of corporate sales channels. It often happens that the manufacturer cannot find the buyer and the buyer cannot find the manufacturer. Especially in the downturn of the market, this traditional single-supply mode is even more inadequate.
Changing the concept of "big", "light" and "small". With the rapid development of the chemical industry, the trend of large-scale and fine chemical enterprises with a single scale will become mainstream. Therefore, the development of fine chemicals will inevitably lead to the formation of many small and medium-sized chemical companies. Certain small and competitive fine chemical products will surely become more and more. Once these small and decentralized products form market demand, they will not be overlooked by the market. "Small" can create "big" purchasing power. However, in the traditional chemical sales model, the development of this part of the market is not enough. Therefore, the traditional concept of only paying attention to large customers and ignoring small customers needs to be changed in a timely manner. Chemical companies must promptly formulate marketing models under the new situation.
Multi-channel marketing model will become the future development trend. In recent years, with the transformation of the chemical industry and the rapid development of information technology, many professional chemical information and business websites, telemarketing, and exhibition marketing have added many trading platforms to chemical companies. This is also an important condition for chemical companies to develop healthily in the long term. . However, some companies still do not pay enough attention to this type of e-commerce or MICE marketing. In particular, some small chemical companies lack guidance on timely market information. Even the self-built websites of companies are static. Online information cannot be updated in time. Form an interaction that only flows in form. This will lead to narrow corporate sales, procurement costs.
In addition, the scientific planning marketing model, due to local conditions, due to the implementation of enterprises can really play a due role of multi-channel marketing model. The market is dynamic, and the marketing model cannot be simply imitated, but it is necessary to formulate a marketing model that suits itself based on the differences between localities and individual enterprises. Only in this way can they really play a role and lay a solid foundation for the transformation, upgrading and efficiency growth of enterprises.
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