How long does it take for a company's sales revenue to exceed 10 billion yuan? Yuchai Group replied loudly: 5 months. In such a short period of time, and under the turmoil of the financial turmoil, Yuchai has been driven by in-depth study and practice of the scientific concept of development and has created an amazing "Yuchai phenomenon."
On June 19th, the reporter received a good report from Yuchai Group: From January to May, Yuchai Group achieved sales revenue of 10.9 billion yuan, an increase of 3.36% year-on-year; sales of engines exceeded 316,000, an increase of 3.1% year-on-year.
â– overcome difficulties in a firm confidence
In the fourth quarter of 2008, along with the sales of 14 diesel engine major companies in the country fell sharply, Yuchai suffered from the cold winter: Take Yuchai Corporation as an example, the sales of diesel engines from October to December were 19,020 and 15,048 respectively. 17,686 stations, a year-on-year decrease of 39%, 58%, and 46%. Production workers use a four-day work system to meet substantially reduced orders.
In the face of the severe situation, Yuchai accurately positioned itself, clarified its objectives, and adjusted its strategy. He put forward the slogan of “communicating up and down, cooperating with each other internally, strengthening confidence, and turning crisis into opportunityâ€. Yuchai believes that this financial turmoil is a reshuffle for the industry, but it is a new development opportunity for the companies that have prepared themselves.
With this kind of confidence that is more valuable than gold, although the economic crisis affected by the global financial turmoil has not yet bottomed out, Yuchai began to bottom out from the end of January 2009 and has experienced a strong sales situation since February, and market orders have rapidly increased. .
â– Strengthen your skills in your hard work
We also clearly remember that when the Beijing Olympics, which attracted worldwide attention, were grandly held, as the heart of the car, more than 2,000 units of the Yuchai State 4 engine beat the imported brands, carrying a sense of national pride and escorting the special Olympic vehicles.
However, Yuchai did not meet this brief aura. The strong sense of crisis led Yuchai to put forward the eight-character management principle of “internal training, building of external forces, and development of plentiful forcesâ€, that is, to practice internal strength to increase strength, build markets to cultivate growth points, and gather strength and momentum.
Since September 2008, in response to the global financial turmoil, Yuchai has been adjusting its product structure, improving product quality, and shifting its product development toward low-price, light-weight, and fuel-efficient models. At the same time, it has been vigorously developing agricultural machinery products. Large-scale cost reduction projects have built up the advantages of products and markets. With the mature application of technology, in 2009, Yuchai launched a series of advanced technology and products for the engine, such as iEGR technology, 16-liter YC6T electric diesel engine and so on. Yuchai Power Company, which mainly produces low-end power products, includes single-cylinder, two-cylinder, three-cylinder, and four-cylinder diesel engines, effectively meeting the power demand of the rural market.
Yuchai also optimizes the industrial structure and builds industrial clusters so that the development of the company is moving in a healthier direction. Yuchai has stripped industries with low relevance, small scale, and low technology content. The state-owned shares completely withdrew from 9 subsidiaries including Daye Company, paper products company and clothing company. At the same time, Yuchai focused its efforts on expanding and expanding the main industrial clusters, and implemented control over the fine companies with large correlations and core components, and extended the industrial chain. In November 2008, Yuchai successfully acquired Haihong Group and acquired a 35% stake in the company, which solved the bottleneck problem of Yuchai Heavy Industries' long-term reliance on imported hydraulic components and laid a solid foundation for building a strong industry cluster of Yuchai Heavy Industry. .
Judging from the order situation in the first quarter of 2009, the full preparation of several months enabled Yuchai to seize the rare opportunity for development and successfully implemented the “crisis†as an “opportunityâ€.
â– Win the market in seizing the opportunity
In 2008, the national agricultural machinery subsidies were 4 billion yuan, and in 2009 it increased to 10 billion yuan. For every farmer buying a farmer, the average subsidy is nearly 30%, and the maximum subsidy for large-scale machinery is 200,000 yuan. According to the current market share of Yuchai farm machinery up to 40%, the national market will bring Yuchai an increase of 500 million yuan per month.
Yuchai's products have a cost-effective advantage in the international markets of the Middle East, Africa, Southeast Asia, Central and South America, and are very popular with local customers. In the financial turmoil, the engine industry in Europe and the United States and other developed countries was also hit. In this way, the cost-effectiveness of Yuchai products has been fully realized.
After extensive research, Yuchai found that the domestic rural and overseas markets have great potential, decisively sell products from the “town†to the “villageâ€, and from “domestic†to “overseas†to open up new market spaces.
In addition to the breakthrough in Yuchai diesel engine exports, Yuchai excavators are also exported to more than 30 countries and regions in five continents such as Europe, America and Oceania, with an internal and external sales ratio of 1:1. In 2008, Yuchai exported 952 excavators. The export volume reached USD 23 million, which was the best in history, among which the export of excavators below 15 tons ranked first in the country. What is even more surprising is that on February 17, 2009, Yuchai signed a 10 million US dollar agreement for the supply and sale of engine products with Russian companies, for the first time China’s single engine products were exported to Russia in batches, accelerating the pace of Yuchai’s internationalization.
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