Why the United States misunderstands why Toyota is very calm

"There is a problem with the cars that run on the ground, and they need to be solved by experts in the sky!"

The National Aeronautics and Space Administration (NASA) experts convened by the United States Highway Safety Administration (NHT-SA) finally gave a clear statement after 10 months: Toyota's previous unexpected accident acceleration was not due to the electronic throttle control system. Defects caused.

Inspecting 280,000 lines of software code and launching electromagnetic waves, they did not find any flaws that could affect the automotive electronics system and suddenly accelerate.

David Strickland, head of NASA, said at the press conference that the sudden acceleration of most unexplained causes was related to the incorrect use of the accelerator pedal.

However, after the survey results were announced, Toyota did not immediately comment on the Ministry of Transport statement, despite the United States Congress's questioning, huge fines, tears of apology, large-scale recalls and so on.

Why does Toyota remain silent for the first time after the snowfall?

First look at Toyota's sales in the United States.

In January 2011, US vehicle sales increased by 17% year-on-year to 819,900 vehicles. Toyota Motor’s sales accounted for 115,900 vehicles, an increase of 17%.

What to explain? In other words, Toyota Motor has already gone out of the shadow of the “pedal door” in the US market. After rehabilitating, the company waited for the increase in sales. Therefore, Toyota is not in a hurry to show its position in order to prevent self-defeating.

After the NASA survey results were announced, Toyota's stock price on the New York Stock Exchange rose by 4.5%. Toyota has already received intangible compensation from this huge positive news.

The Duality of Japanese Culture "Chrysanthemum" and "Knife". The culture of forbearance also made him eager to ecstasy in order to wash his innocence. The author of "Chrysanthemum and Knife" once pointed out in the book: "Among all the enemies that are fighting to fight with the United States, the Japanese are the most puzzling opponents because of the ways of thinking and behaving with this powerful opponent. The difference is huge, so we must seriously consider how to deal with it..."

It is also reasonable that Toyota does not follow the rules.

Tossing nearly a year of Toyota's "pedal door" did not damage its vitality, making it in the shadow of fatigued recall. Toyota's recovery in the US market is proof.

The Americans may have surprisingly found that engaging in "hidden wall" type of "defective investigation" such hidden "administrative barriers" has no effect on Toyota. Therefore, the long-delayed defect investigation only had the final result.

Moreover, the U.S. three-car companies have weathered the storm and do not need to suppress opponents excessively to create excessive protection.

In January this year, GM, Ford, and Chrysler respectively sold 179,900, 127,300, and 70,100 vehicles in the US market, an increase of 13% to 20% year-on-year.

Right now, Toyota Motor and American cars do not have to rise, but in harmony.

For the rest of his life, Toyota had at least a few points:

Through a false alarm of the "pedal door" incident, the public relations capability of the crisis was improved. Accumulated strategies to deal with the trust crisis of other governments and media. At first, Toyota was accused of over-responsiveness to the crisis. It is because of its slow response that it is heavily punished by the U.S. government.

On the other hand, the widely-spread "pedal door" finally ended with "the owner's incorrect use." It is conceivable that the European and American countries would be even more difficult if they wanted to reverse Toyota by unconventional means of investigating "suspected defects." Fairly competing with quality, technology, and service to win consumers is an important cornerstone for the healthy development of a country's auto industry.

The "pedal door" incident also contributed more or less to Toyota's technological progress. All kinds of defects are caused by design or manufacturing problems. Toyota has installed brake priority systems on new production cars. After installing such a system, when the accelerator and the brake are simultaneously depressed, the system will automatically close the throttle valve and the throttle will not work, allowing the vehicle to brake.

For Toyota Motor Vehicles, which has gradually been out of the negative impact of the “recall door” incident, a NASA paper “acquittal verdict” is virtually invisible to the extent that the American public’s consumption of Toyota Motor Confidence.

However, Toyota's practice of “re-emphasizing Europe, the US, Europe, and China” during the previous recall of defective vehicles severely damaged its image in the hearts of Chinese consumers.

Although the "pedal door" was rehabilitated, other quality problems that Toyota Motor Corp revealed in its rapid expansion still exist.

According to relevant media reports, on January 26 this year, Toyota announced that due to the risk of oil leakage in some models, it will recall the global Lexus GS300 including TOY-OTACROWN Crown, MARKX Reiz, and 2006-2007. The GS350 produced a total of 1.7 million IS250s produced in 2006-2009 and IS350s produced in 2006-2008. In this global list, the Chinese mainland market was fortunate to be exempt from “recall” because of “there is no use of problematic parts” and “the problem vehicle has not been put into the Chinese market”.

China is an important market for Toyota Motor. For vehicles that are also defective, Toyota must recall it without discrimination!