Urbanization layout LED industry faces new challenges


The Third Plenary Session of the Eighteenth Central Committee gave Taiwan a new opportunity for urbanization planning.
On November 13, the National Development and Reform Commission conveyed the spirit of studying and implementing the Third Plenary Session of the 18th CPC Central Committee, focusing on further revision and improvement of the national new urbanization plan. The decision of the Third Plenary Session to establish a comprehensive deepening reform leadership group will be crucial for future reforms. Ma Yu, a senior researcher at the China Economic System Reform Research Association, pointed out that the leadership team is specifically responsible for the reform of the program design, including the new urbanization.
The rapid development of new urbanization is becoming a powerful engine for China's economic growth and social development. Premier Li Keqiang pointed out at the meeting many times that the future of urbanization will become an important carrier for China to build a well-off society in an all-round way, and it is the key to inciting domestic demand and potential.
The new urbanization will stimulate domestic demand and start consumption, which will become the new engine of national economic growth and will involve all aspects of reform. In the process of urbanization, innovative LED lighting will achieve outstanding development in the application field. At the same time, it will also form a particularly critical industrial chain in the urbanization construction.
After urbanization boosted the LED industry and broke the ground, the Third Plenary Session of the 18th Central Committee was held, and urbanization was frequently seen in newspapers. Promoting the harmonious interaction between industrialization and urbanization, urbanization and agricultural modernization must be the focus of top-level designers with the focus on improving demand structure, optimizing industrial structure, promoting regional coordinated development, and promoting urbanization. The development of urbanization in the future will involve the construction of more than 20 urban agglomerations, more than 180 prefecture-level cities and more than 10,000 towns, which will drive the development of various industries.
Premier Li Keqiang once wrote that the urbanization rate will increase by 1 percentage point per year, and it can absorb more than 10 million rural people into the city, which in turn will drive more than 100 billion yuan in consumer demand. Inferred from the big bit business network: 10 million people in China flood into cities every year, and they need to build 2 billion square meters of new buildings every year. According to the National Building Energy Conservation Twelfth Five-Year Plan, by 2015, new buildings in cities and towns will be implemented with a building energy efficiency standard of not less than 65, and new urban construction will reach 95.
As the world's largest energy-consuming country, China consumes a lot of energy every year in lighting. If China's 50 lighting system is replaced by LED, then the annual electricity savings can be built in 2.5 more Three Gorges power stations. In the era of China's energy shortage, this is not a small expense. Imagine the urbanization of this part of the new building lighting, shop display, urban street lighting, home appliance display screen, new influx of group mobile phone computers and other equipment are using LED display and LED lights and other products, the energy-saving benefits will be huge.
With the development of the new urbanization strategy, the lighting demand released by the urbanization process of the second and third tier cities will become a new growth point for the LED industry, and the new round of industrial development will also be shaken. In the new urbanization construction, energy conservation will implement the entire process of new urbanization construction. LED lighting is an emerging industry of green energy conservation. The power consumption of LEDs is only one tenth of that of ordinary incandescent lamps.
The LED industry has a high degree of integration, and it has a very large pulling effect on new materials, equipment manufacturing, and electronic information. According to professional statistics, the power consumption of LEDs is only one-tenth that of ordinary incandescent lamps. The energy consumption of lighting accounts for about 20% of the total energy consumption in the world. It has accelerated the transformation of traditional lighting companies to LED lighting. In terms of consumer electronics such as color TVs, computers, and mobile phones, the demand for display devices such as LED backlights is increasing. In addition, with the continuous advancement of the country's urbanization construction, the town will become a livable place with higher quality, and then stimulate the domestic demand market, the LED industry will benefit from it, and usher in a new round of development.
In the recent years, thanks to the continuous promotion of policies and the continuous maturity of technology, the application field of LED lighting industry has gradually penetrated from engineering channels and commercial lighting channels to terminal consumption channels.
There are no good channels for good products, just as a clever woman can't do anything to help without the rice. If the company wants to become a leader in the blue ocean of the market, promotion becomes an indispensable subject. According to a joint survey released by global market research institutes, the proportion of LED bulbs in China's ordinary consumers is only 25. Therefore, China's LED lighting needs to open up the ordinary household market and still need adequate consumer education for ordinary household consumption. A fuller and more comprehensive understanding of LED lights.
This year, the Guangdong Provincial Government has done a lot of work for the promotion and application of LED lighting products, and made specific arrangements for the promotion of the use of LED lighting products in the public lighting field. It is required to adhere to the work schedule and the quality of the project is not relaxed. There are plans and coordinated developments, and the promotion of the application of LED lighting products will be strengthened. At the same time, the Provincial Science and Technology Department will test the benchmark products of the Shenzhen Quality Inspection Department. The organization gives strong support.
At present, domestic consumers' overall awareness of LED lighting products is not high, which directly leads to the lack of confidence of many dealers; the store does not fully recognize and accept the LED products, and now the LED store opened, the exhibition hall display function is greater than Channel construction function. According to forecasts released by Philips, LEDs will account for 45% of the market by 2015, while traditional lighting will be 55. In the next 8 years, due to product and cost innovation, this will lower the application threshold of LED lights and predict global LED lighting. The application market penetration rate will reach 64, while the LED bulb price will be reduced by 80.
Relevant industry insiders believe that many consumers believe that the high price of LED lighting products is actually a misunderstanding caused by the lack of awareness of LEDs. The electricity cost saved by the LED lamp can completely offset the difference between the LED lamp and the ordinary incandescent lamp and the energy-saving lamp. Moreover, LED lights are more durable, unlike other lights that are easily damaged by the number of switching times. Therefore, in order to promote the popularization of LED lighting terminals, it is necessary to start with the level of cognition.
A dealer engaged in the lighting industry for nearly ten years told reporters that the penetration rate of China's home lighting is about 4 billion. The penetration rate has increased from 2012 to 15 in 2015, bringing about 4 replacement lamps. To 1 billion, the cumulative market capacity in the next three years will reach approximately RMB 36.3 billion. Therefore, how to effectively improve consumer awareness of LED lighting is clearly the key to opening up this huge market.
At present, indoor lighting is still slow, and large-scale procurement is still dominated by government projects. Some commercial lighting such as shopping malls and supermarkets is a very large market and has not been fully utilized for a long time. Accelerating the pace of building a new type of urbanization in China, how LEDs will pass through the five barriers in the process of marketing and application, has become a problem that governments and enterprises must consider.

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