In China's lighting industry, Shanghai and Buddha photos are well-deserved national brands, which grow with the new China. Among them, Foshan Lighting has developed steadily and has become a national brand that has always maintained its youthful vitality in the lighting industry. The Shanghai brand has experienced many twists and turns, and has always stood on the market with brand reputation and fist products, and has a large number of loyal customers. Faced with the development trend of the lighting industry in the new era, Foshan Lighting and Jiabao Industrial have recently signed a trademark license agreement, which will create a new series of products for the Shanghai brand. This is another milestone in Foshan Lighting's continuous expansion and multi-brand strategy.
The two major national brands of the event have been hand-picked recently. The Shanghai-based brand dealer conference and the 2014 new product promotion conference were held at the Foshan Lighting Headquarters. This meeting is of great significance. It is the first time that the two major national brands have joined hands with the majority of dealers and Foshan lighting manufacturers, marking the arrival of the new historical period of the Shanghai brand. Foshan Lighting Chairman Pan Jie, Deputy General Manager Jie Qing, Director of Domestic Sales Department Liang Guanwen, Director of Brand Management Department Xue Qing and other corporate leaders participated in the meeting and conducted in-depth exchanges with the participating dealers to discuss the future development of the Shanghai brand. strategy.
During the meeting, the Shanghai brand dealers visited the three production bases of Foshan Lighting in Foshan under the leadership of the company's leaders, including the production base of Foshan Gaoming with a total area of ​​3,000 mu. The contents covered traditional light sources and lamps. The production of LED products, etc. Foshan Lighting's production scale and technical strength in the forefront of the world have made the dealers amazed. The attention of the company's leaders also gives them confidence in the development of the Shanghai brand in the new era.
Responsibility will never let the national brand disappear in the hands of Mr. Pan Jie, the chairman of Foshan Lighting, frankly, taking over the national brand, in addition to feeling excited, deeper sense of responsibility. As one of the few national brands that survived successfully after the reform and opening up, Foshan Lighting and Shanghai brand have the same genes, which also makes the Shanghai brand dealers have a deep sense of belonging and trust.
In the speech of the meeting, Pan Jie said: China's three major national brands in the lighting industry have similar development starting points, different development fate, as the helm of Foshan Lighting, will never let the national brand of the lighting industry disappear into the hands of this generation. . Not only that, the company's dream does not stop at the current achievements, but leads Foshan Lighting, leads the Shanghai brand, and stands on the peak of the LED industry in the new era.
Product steady development and development of LED
At the meeting, the first batch of products of the Shanghai brand in 2014 also appeared at the same time, which caused a strong response from the dealers. Mr. Xie Qing, deputy general manager of Foshan Lighting, said that the Shanghai brand has penetrated into East China, Central China and North China for decades. It relies on fist products. Whether it is a dealer or a consumer, the Shanghai brand card has been rooted in the heart, so The company's product development in the new season will still be built around the strong foundation of the bubble, allowing the market to make a smooth transition. At the same time, the Shanghai brand has a heavy weapon in the new era, that is, the new LED products launched by the strong R&D strength of Foshan Lighting. The sales department director Liang Guanwen calls it a nuclear weapon, because all the work of the sales team is around distribution. Business profit for the purpose.
The old product line of the Shanghai brand is relatively simple, only the general bubble, low pressure bubble, mercury lamp, etc. Although with strong brand influence and market precipitation, the Shanghai brand card has occupied a large market share, but further in the future. Development will inevitably enrich the product line. Foshan lighting leadership considers the need to quickly open the market. The first batch of products are mainly cost-effective fist products, occupying the market highland in the first time, and gradually establish a more robust product line in the future. The traditional product line of the new product includes general lighting bulbs, T8 straight tube fluorescent lamps, self-ballasting high mercury lamps, iodine tungsten rods, and infrared zone heating lamps; LED product lines include mushroom bulbs, bulbs, T8 fluorescent tubes and T8 integration.
The Shanghai brand products have always been based on light bulbs. This strong exit from a series of light tube products is based on the new market layout of Foshan Lighting Company. Mr. Liang Guanwen, Director of Sales Department, said: Although the T8 straight tube fluorescent lamp has been affected by LED products to a certain extent, it still has a large sales volume in China, and this area has long lacked the shape of the Shanghai brand and wasted brand resources. There is a competitive share of the Shanghai brand in the field of lamps! In terms of LED products, we have specially introduced light bulbs suitable for sale in the hardware wholesale channels of Shanghai brand. As far as possible, the product design should be close to the ordinary light bulb, temporarily avoiding the special design such as the ball tip bubble and the tailing bubble, so that the brand consumers can better accept it.
Bringing good and affordable products to the consumer groups is our corporate responsibility as a national brand. This is the unanimous belief of the Foshan lighting leadership.
The market research results of the strategy of quickly opening channel media through combination of punches show that 92 merchants choose to transform into traditional home lighting brands in the LED field. They believe that traditional brands will develop better because traditional enterprises have a more thorough understanding of light. The advantages and disadvantages of production and operation are more certain. At the same time, they have been operating in the market for many years, forming a certain reputation in the hearts of consumers, and have certain foundations in channels and promotion, while the emerging LED home brands take longer. The accumulation and precipitation. Therefore, the development of LED in Shanghai brand has still had a great market advantage.
After more than 50 years of development, Foshan Lighting has accumulated a strong technical force, as well as a huge production scale and experienced management experience. I believe that such strength can become a new core force of the Shanghai brand. With these, how to compete with the opponent to win, that is the problem of market strategy.
Mr. Pan Jie, Chairman of Foshan Lighting, talked about the company's future development strategy. The most common saying is that instead of being subverted, it is better to subvert yourself. This is not a verbal talk, but a series of market policies in Foshan Lighting. The LED market is constantly changing and full of infinite variables. In this process, companies need to maintain a high degree of market sensitivity and strong production and research capabilities. It can be said that today people can buy more affordable LED products, with a credit for Foshan Lighting. It is believed that under the leadership of the brother brand Foshan Lighting, the Shanghai brand will emerge from the new market environment as a vast world of Chinese national brands.
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