Talking about the work of construction machinery agents

As is known to all, after several decades of development in the construction machinery industry, especially in the golden development period of the past ten years since the new century, China has become the world's largest market for construction machinery. Moreover, here has always been adhering to China's unique advantages, such as we have more extensive land, a huge market, and abundant human resources than in foreign countries. As a result, the pace of China's construction has led to a huge Construction machinery needs.

This is the general trend of industrial development. Of course, in the recent two or three years, the construction machinery industry has encountered some haze, but the wheel of history is rolling forward. The future must be a century that belongs to China. Therefore, for the majority of construction machinery manufacturers and agents, both parties need to do their own work to meet the needs of the market during the development period.

In the following, we will discuss several aspects of work that the construction machinery agents need to focus on in the 2014 Year of the Horse, clarify the direction, and know the methods in order to make the pace of progress more effective and targeted.

In general, the work that the construction machinery agents need to focus on and strengthen in 2014 is mainly divided into the following aspects, namely, the implementation of a unified concept, the implementation of intimate services, and effective risk control.

Implementing a unified concept For the grassroots users of Chinese construction machinery, the agents of the host may be more or more exposed to the seller of the product. They and the host manufacturers are either one or the other. For the grassroots user level, their impression directly reflects the users' views on the host manufacturers. Therefore, on the occasion of the new year in 2014, there must be a unified concept for the guidance from the host manufacturers to their agents for construction machinery products.

Among them, the most important thing is to establish a marketing service concept of “creating value for customers”. In terms of sales policies, agents need to implement the marketing system of the host manufacturers, and all policies must be implemented well. Regarding the internal construction of agents, in the areas where it is represented, it is necessary to scientifically and standardly set up its own agency outlets, and conduct a decoration layout for each outlet in accordance with a unified style, so that it can be gradually established in the minds of grassroots users. The good image of the agent. In addition, agents can also promote sales of products through various exhibitions, forums, and experience days.

Carry out the intimate service In the new era and the market situation, the competitiveness of the enterprise is reflected in the service quality of every detail in the whole life cycle of the product, especially for the agent. Therefore, the content of the service itself should include maintenance, parts, remanufacturing, etc.

After the industry downturn in 2013, in the days when the 2014 industry gradually recovered, each construction machinery company is strengthening its after-sales service. Only in this way can more customers gain recognition. For agents, they must also keep pace with the host manufacturers to improve their own after-sales service system from various aspects, such as the daily response time after receiving the task, the engineer's skills, daily spare parts reserves, and even service vehicles. The maintenance of these conditions is closely related to the improvement of service quality.

In fact, in the past 2013, many large-scale construction machinery companies have launched their own unique brand services and special services. There are many experiences that many agents can learn from.

Effective Risk Control In the past two years, as the construction machinery market continued to decline, the industry entered a downturn. The ills covered by the past ten years of prosperity have been revealed. Account receivables have soared, inventories have remained high, and the proportion of bad debts in bad debts has risen... This series of problems has made it even more difficult for companies to survive in times of market downturn. Under the pressure of the market, all major construction machinery manufacturers have taken further steps to upgrade and upgrade their product quality and service levels. In terms of current industry conditions, risk control has become an indispensable part of corporate development strategies.

For the majority of agents to price, risk control is a necessary part. The risk control professional department shall establish and perfect as soon as possible, set up a special letter and review institution for pre-sales, establish a complete customer credit review process and risk management and control mechanism, and also improve the process of call collection and home collection and related management. system.

For the industry's risk control, relevant media gave a more detailed discussion in the inventory at the end of 2013, and the majority of agents can learn from the suggestions given in the report.