In order to understand the development of LED bulb technology, LED bulbs of different enterprises and different specifications were selected, and their product parameters were analyzed. At the same time, some companies have also selected the LED bulb market development prospects, LED bulb market operation ideas and brand promotion concepts to share, I hope that the wide-ranging manufacturers take this opportunity to see more, more ideas, more ideas, more discussion.
The demand for LED bulbs will gradually release the assistant general manager of Guoxing Optoelectronics and Xu Zhenfeng, general manager of the lighting division. With the rapid development of technology, multinational companies have made breakthroughs in LED bulbs. In the current international market, the price reduction of LED bulbs is the most obvious, the price gap between different brands is getting smaller and smaller, and the market competition is becoming more and more fierce. Some companies adopt a low-price strategy and do not hesitate to lower the quality. The lowest shipping price in the market is already less than 3 yuan. In the next two years, the industry will undergo a deep reshuffle, and some companies will stand out from the crowd. At the same time, the price will gradually lower and stabilize, and the products with mid-range positioning will be the mainstream, and will be used to enter thousands of households.
Guoxing Optoelectronics has world-class packaging technology, product technology and quality advantages, and has been widely recognized by the market. Since 2012, Guoxing Optoelectronics has successfully held 8 investment promotion conferences across the country. With the gradual improvement of the domestic channel sales network, channel advantages and brand advantages will help the national star achieve rapid development.
In the next five years, the market demand for LED bulbs will gradually be released, and the shock wave generated will vibrate the entire LED industry. In the traditional sense, large lighting companies may be partially degraded, while some enterprises with LED accumulation will grow rapidly, and a number of enterprises will turn to other market segments. At the end of 2013, Guoxing Optoelectronics basically completed the vertical integration and integration, and was at the forefront of the industry in terms of cost and quality control. It also invested a large amount of funds and talents in research and development. In addition, Guoxing Optoelectronics has also completed the reform of the business department system and has advantages in mastering market dynamics and adjusting research and development direction. Next, with the further deepening of integrated integration, the above advantages will gradually become prominent, and promote the accelerated development of Guoxing Optoelectronics in the market competition.
LED bulbs continue to penetrate into the civilian field. The director of the optoelectronics market, Guan Rongfu LED bulbs, replaces white woven lamps and traditional U-shaped fluorescent lamps and halogen lamps. This is an inevitable trend. From the perspective of market orientation and technology, this is also an indisputable fact. Therefore, the LED bulb market is like the Mauna Loa volcano.
Since 2013, LED bulbs have continuously penetrated into the civilian sector. The 3-5W bulbs for household demand have experienced explosive growth. It is expected that LED bulbs will increase by 30-40 in 2013, and market share will further increase. It is about 20 sales of the entire indoor lighting product. Since the second half of 2013, LED bulb manufacturers have launched high-performance bulbs suitable for retail sales. Each of them has been aiming at the civilian market almost uniformly. From the past studies on how to solve the problem of high-power bulb cooling to the price reduction of small and medium power bulbs . At the same time, each family has also launched a bulb product suitable for channel sales.
In 2013, Qinshang Optoelectronics launched a series of LED bulb products suitable for retail, and the market responded well. Due to the current lack of national standards for LED bulbs, the industry is more chaotic. Some small and medium-sized enterprises continue to cut corners in pursuit of temporary benefits. The heat-dissipating materials change from aluminum to general plastics, resulting in high heat sinking of LED chips, which greatly reduces the life of LED light sources. In order to fully guarantee the service life of the bulb, Qinshang Optoelectronics adheres to the heat-dissipating aluminum or high-heat-conducting heat-dissipating plastic as the lamp body to ensure that the LED chip works at a safe temperature and fully guarantees its service life. In addition, in the core part of the whole lamp, we insist on using a more stable switching power supply instead of a large number of RC capacitors. In this mixed period, we insist on quality products, use our brand advantages, integrate industry resources, and use large logistics and large procurement operations to reduce product unit prices.
LED will maintain sustained and steady growth in the next five years, and will continue to penetrate into the civilian market. However, due to the lack of industry standards, there will be uneven quality in a certain period of time. With the continuous establishment of industry standards, LED bulbs will surely move toward a unified situation. The industry gradually forms uniform standards of power, color temperature and other specifications. All parties are concerned about the difference in shape, but the brand and quality. It is expected that LED bulbs will reach price stability in 2-3 years. At that time, the price of LED bulbs will be the same as the price of existing energy-saving lamps, and will rely on the advantages of energy saving and longevity to reach thousands of households.
LED Bulb Market: After the investigation, the deputy general manager of Auman Technology Lighting, He Feng LED Bulb, is a new energy-saving lamp that replaces traditional incandescent bulbs. According to the survey, in 2010, China's LED lighting fixtures have applications in the main lighting categories, the largest number of which are bulbs, accounting for 41. In the past three years, the development of LED bulbs is also obvious to all. 123
Since 2010, we have been working on LED bulbs. Prior to research and development, Auman had conducted a market survey. The survey results show that the main market for LED bulbs is still in rural areas, but subject to the high price and low market awareness of LED bulbs, the rural market has not yet opened. Among the problems faced are: incandescent lamps in rural markets use B22 lamp holders, and LED bulbs are mostly E27 or E26 lamp holders; the high price of LED bulbs is difficult to accept.
To this end, the Auman commercial lighting technology research and development team made a rational decision. In 2013, Auman LED bulbs used the existing interface method, namely screw and socket (E26\E27\E14\B22, etc.), and also imitated incandescent lamps designed with aluminum bulbs and pear-shaped glass. Bulb. In order to meet the needs of different levels of people, Auman divided the LED bulbs into four grades, and on the basis of quality assurance, produced a variety of LED bulbs.
The structure of the Auman LED bulb is basically divided into a light source, a driving circuit, and a heat sink. The light source adopts imported chip, high-quality electronic components, built-in independent research and development of high-performance constant current driver to ensure output; the radiator is made of ceramic material, and the heat dissipation performance is good; the product looks beautiful and generous, the lines are smooth and the texture is super strong. These joint efforts have resulted in low-energy, long-life, high-efficiency, low-cost Auman LED bulbs.
China's LED bulb application market has been formed and gradually improved. It is expected that with the implementation of domestic LED lighting product subsidies and other support policies, LED bulb applications will maintain a relatively high growth rate in 2013-2018 as the performance of semiconductor lighting products continues to increase and manufacturing costs continue to decrease. It is estimated that its share in the lighting market will increase to around 30 in 2015, becoming the most competitive mainstream lighting source.
LED Bulb: Turning out the fog and seeing the bright snow Wright Lighting Business Unit General Manager Yu Shuzhong At present, the LED bulb market is relatively chaotic, lacking industry standards, but this is a process of LED bulb development. For example, there are many types of LED bulb light radiators on the market, such as thermal plastics, die-cast aluminum, extruded aluminum and ceramics. Aluminum has high heat dissipation cost, lacks insulation protection, and is difficult to install; thermal plastics have flammable safety hazards. The snow-heated patented ceramic heat dissipation not only solves the above problems, but also solves the problem that the large-area heat sink affects the overall beauty of the bulb, and makes the LED bulb lamp appear a perfect incandescent lamp shape, which perfectly replaces various traditional lighting fixtures.
The advantage of the Snowlight Health LED Lighting Series Bulbs is that they have strong corporate strength to back them up. Snow Wright specializes in lighting for more than 20 years. Shewlett-Packard Chairman Chai Guosheng has been engaged in lighting for more than 40 years. The accumulation of history has made Shelly know more about lighting and what lighting is needed by consumers. Since the launch of LED bulbs, it has received wide attention from the lighting industry, especially 3W, 3.8W, 5W and other low-power LED bulbs have been favored by the market. Xiaoyueliang 3.8W bulb lamp power consumption is higher than 25W power saving 80, using high light transmission glass cover, light transmittance reaches 93, has reached the industry leading level.
The LED industry is in the stage of rapid development, and the mixed market is the inevitable stage for LED bulbs to start from stable development. In the next three years, it will be the peak period for the development of LED bulbs. After 5 years, the LED market will gradually enter a stable stage, and the price of LED bulbs will also stabilize. The survival of the fittest will be settled.
LED bulbs will be more sought after in the next five years. Deng Xiaohua, the general manager of Mingming Lighting, will be the product of the channel in the channel. There are three reasons: First, with the promotion of energy saving and emission reduction, the incandescent bulb has basically withdrawn. In the market, product fragmentation occurs, LEDs are born; second, consumers' demand is forced, consumers' market and product insights are increasing, especially in the post-80s and post-90s consumer groups, and the rural market demand is even more Obviously; third, the increase in consumer awareness of energy conservation, especially in today's rising consumer index and inflation. The LED bulb market is getting hotter and hotter, and it is the trend of the times.
The advantages of LED bulbs: 1. The foundation is relatively strong. We have the experience of exporting, which determines our advantages in domestic sales and channels. 2. We have a professional technical research and development team, the productivity is relatively stable, and the quality is under control. At the same time, the dealers we cooperate with are more experienced, and manufacturers can develop together; 3. From the brand perspective, we have established a set of marketing systems: First, the construction of specialty stores, from April to October, we are in Zunyi, Foshan, Hunan, Yunnan, Shanghai and other regions have established a store operation center, supporting core dealers to become the top priority of our work; second, channel support, all special distributors who cooperate with the operation center, we have store recruitment, publicity support At the same time, it assists operators in conducting water conservancy association meetings; thirdly, it promotes the terminal promotion of key operation trademarks and salesmen, and enhances the brand's popularity; Fourth, the channel is king, we operate with Zunyi, Hunan, Foshan, Yunnan, Shanghai, etc. Businesses carry out the promotion model of Qianqiang Town in Baiqiang County, and quickly enter the channels of hardware, lighting, home improvement companies, etc.
In the next five years, LED bulbs will replace the market share of energy-saving lamps above 80. The planning for the next five years of Yanming Lighting Appliance is: 1. Establishing the development idea of ​​brand terminal landing; 2. Perfecting the product line and gradually adding new products; 3. Strengthening and consolidating the technical field to ensure the stability of product quality, for dealers. And the consumer to do after-sales protection; 4, with the dealers to do a good job in pre-sale, sale, after-sales service, so that consumers buy products without worries.
Technology and Channels Help Brand Development Wang Wei LED Bulb, General Manager of Eurolight LED Lighting Division, is a new generation of energy-saving light source with huge market capacity. The current LED market is mixed, just like the previous energy-saving lamps. For a long time, Ouhe Lighting has been insisting on the R&D and design of high-quality energy-saving products, and has a good reputation and channel network in the national regional market. This is the basis and guarantee for the rapid development of Euromonitor LED. In the future, LED bulbs will combine the dual functions of original decorative foam and energy-saving lamps, and will focus on high-power and functional LED bulbs.
The biggest advantage of Euro and LED bulbs is our 18 years of accumulation in electronic technology and a huge network of market channels. In the selection of Guangdong's famous brand products last year, we achieved good social and economic benefits and improved Europe. And the brand's popularity and reputation. Since the official listing last year, we have held more than 30 conference marketing work in the country, and each has achieved major breakthroughs and progress.
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