How can high-end cars win the market by heating up?

The overall market decline, rivals catch up with each other, change in the inherent pattern, the birth of new champions ... ... Relatively high temperatures, high-end auto market competition is also more intense. With the listing of FAW-Volkswagen CC, like the hot weather in August, the war in the mid-to-high-end automobile market has once again warmed up. Under the "changing circumstances" of many uncertain factors, what are the future developments of high-end cars?

High-level car Mengsheng "changing the game"

Throughout the mid-to-high-end auto market, although the market has always hoped to use “differentiated competition” to enrich people’s choices, it is an indisputable fact that the mid-to-high-class sedan market has advanced in “homogeneity” in recent years.

From the price point of view, the overall mid-to-high-end car price system continues to decline, from the entry price of 200,000 in 2007 to the current downswing to 180,000 space by the Camry and 169,800 from the new raiders... On the one hand, the price of the model is lower. On the one hand, the interior accessories and electronic components are also luxurious at the same time... For a time, based on appearance modification, interior trimming, changing the color matching and other lack of “quality change” transformation under the luxury of comfort, have become the majority of high-end cars "The focus of the rendering.

At the same time, it is the change in consumer demand of high-end car consumers. When many brands are still “sticking to” the intuitive and luxurious standards of comfort in the early stages of the development of mid-to-high-end vehicles, while neglecting innovation, with the rapid development of the automotive industry in China in the past 20 years, consumers of mid-to-high-end vehicles have long since “simple”. Focus on the appearance and interior comfort, become more rational, and become a mature user who values ​​the core qualities of automotive core technology.

It can be said that under this change, the competition of high-level cars has entered a period of "winning within." Those brands that use the "new bottle of old wine" will certainly be eliminated, and changes based on "technical innovation" will truly be based on the market.

Japanese brands sit firmly in the first legion

The change in market seats has effectively demonstrated this change. All along, the mid-to-high-end car market has maintained a stable pattern, with Camry and Accord occupying the top spot for a long time. With June of this year, Xintianhao surpassed Ya and Kai to win the high-end auto market in the championship, and the traditional pattern of the market finally fissioned. Japanese brands include the top three in the mid-to-high-end car sales, forming the first legion in the most lucrative segment of the market.

At the same time, it is the new leader and the new Regal. Before the sales of the “Three Strongs” and the “Three Strongs” were very close to each other in the first half of the year, experts predicted that the mid-to-high-end cars with sales of more than 100,000 vehicles this year will reach a record-breaking five. The competition for high-end cars is even more intense. In such fierce competition, Xintianyi can achieve a leap and rewrite the pattern, which is enough to arouse the attention of the industry.

The success of New Tianyi is precisely due to the accurate grasp of Dongfeng Nissan's pulse and consumer demand. It is understood that in addition to the "luxury and comfortable" in the traditional sense, the "all-comfort" of Xintiandi is even more remarkable because it brings consumers a comprehensive value based on technology, services, and brand experience. "The world's top ten engine" - VQ engine, with the new generation of X-tronic CVT continuously variable transmission, Xintianyu has achieved comfort, tranquility and peace beyond the peers

Stability has achieved unique product strength. At the same time, under the guidance of Nissan's new service brand "Sensing Service", Xintianyi realized the full and thoughtful service from the manufacturer's design, car construction, to the purchase of customers' car, car, and transfer for franchised stores, and realized the caring and caring at the service end.

The technology brand ultimately determines the market

The new Titans' all-time high and the final win show that in the new development stage of the market, only the advantages of innovative technologies can occupy the commanding heights of the market. It is because of the technical advantages that New Tianyi has achieved an amazing increase in sales. The MAGOTAN, the king of the so-called high-end car technology, is gradually catching up with the first legion with the perfect combination of the DSG transmission Tsi engine.

At the same time, as consumers deepen their awareness of technology, the long-term accumulation of brand power and product power of various brands will be greater release. The "double gentleman" of the Buick brand is relying on the powerful appeal of the Shanghai GM Buick brand and its product strength based on European and American technology and global platforms, and it has developed rapidly in the mid-to-high-end car segment. New Regal and New LaCrosse have made great strides in the private and official car market respectively.

People in the industry believe that the "new comfortism" supported by Xintiandi with its unique technology will become the new leading force in the market, and Xintianyi will also become a new value benchmark for mid-to-high-end vehicles.