In 2007, CITIC Heavy Machinery completed the goal of “building a new heavy machine for three years†and established new development ideas.
In 2007, CITIC Heavy Machinery continued to maintain its momentum of development in the previous two years, leading the development in many fields such as mining machinery, cement and building materials equipment, and achieved new major breakthroughs in the fields of coal, nonferrous metals, metallurgy, chemical engineering, and power equipment. At the same time, in this year, CITIC Heavy Machinery also accumulatively won the title of four Chinese brand-name products, becoming the only winner of the four medals in China's equipment manufacturing industry and one of the biggest winners since the launch of China's famous brand selection work.
Ren Xinxin, general manager of CITIC Heavy Machinery Co., Ltd. said that product awards are not the ultimate goal pursued by companies. No company is simply manufacturing products for Chinese brand names. Creating value for customers, building brands without borders, entering the global market, and creating a century-long advantage are the objectives that CITIC Heavy Machinery is pursuing.
Opportunity always favors prepared people. To interpret the achievements of CITIC Heavy Machinery in the Chinese famous brand title, it is obviously a very significant thing to ask the successful transformation experience of the company and explore the origin of the brand.
Reengineering
After inspecting the company, Wu Bangguo, the national leader, pointed out that since 2003, CITIC Heavy Machinery has always focused on independent innovation and intellectual property protection, and has actively carried out technological transformation and strengthened external cooperation. It has finally emerged from the bottom of a loss and has become a pioneer in the industry.
In the face of major changes and turbulence in the information age, corporate reengineering has become a trend topic. However, most companies have not succeeded in passing this threshold. The reengineering of enterprises requires courage and needs more strategy. It is also a challenge to the leadership ability of enterprises.
The managers of CITIC Heavy Machinery have different thinking from ordinary people and have turned it into an idea, making it a common pursuit of the team. Facts have proved that CITIC Heavy Machinery has made great achievements in focusing on the basics and focusing on its main business, and has made tremendous efforts in product technology innovation, production process update, and equipment technological transformation. For three consecutive years, the sales revenue of the new products of CITIC Heavy Machinery exceeds 45% of the total sales revenue, and in each type of products, it has the products that are featured in the domestic and foreign industries. Such as large-scale mine breaking, mine hoists, large-scale drilling rigs, non-ferrous smelting, large-caliber pipe rolling straightening and leveling equipment, washing equipment, etc., are all independent innovation products, and has a number of key technologies, especially the development of large-scale activities. Lithium, large-scale cement, waste heat power generation, slag grinding and other sets of process technology, firmly occupy the dominant position of technology and market.
Significant performance is a sign of successful re-engineering. The head of the Henan Provincial Party Committee's advisory group and the former chairman of the Hunan Provincial Committee of the Chinese People's Political Consultative Conference, Min Jimin, believes that relying on technical management and personnel advantages, CITIC Heavy Machinery has successfully transformed the company and has achieved three consecutive years of great leapfrogging. It has become a rare example in the province. Case.
The spirit of innovation is the profound experience of many collaborators on CITIC Heavy Machinery.
Social responsibility
Today’s human civilization requires that every member of society is responsible for the sound development of society. This is one of the necessary conditions for promoting social progress. In response to this demand, the performance of a company can be roughly attributed to two types: one is reactive, and the other is strategic.
No company can have enough resources and capabilities to solve all social problems, but companies can choose to solve the problems associated with their own business. More and more entrepreneurs are realizing that assuming social responsibility is an opportunity to create shared value, rather than purely harming control or public relations activities. Sharing value creation allows companies to gain opportunities that benefit society and businesses.
Ren Xinxin believes that the goals of modern enterprises should be diversified, not only to meet the needs of their own survival and development, but also to meet social needs, national needs, and national needs. Enterprises must be compatible with the internal and external environment, mutual benefit and symbiosis in order to achieve long-term development. As a social citizen, taking a wise approach to social responsibility is naturally a strategic search for all opportunities to create shared value for businesses and society. In 2007, CITIC Heavy Machinery made outstanding contributions in responding to the national energy conservation and emission reduction work, thereby achieving the perfect combination of comprehensive social benefits and corporate economic benefits in its core value proposition.
By taking a social responsibility strategically, it will increase its maximum positive impact on the society, and at the same time allow the company to reap huge commercial benefits.
Brand Building
High-end products — This is the brand strategy of CITIC Heavy Machinery defining its own products.
Creating a brand is not only a business activity, but also requires a historical and cultural heritage. Brand building is an important part of participating in international competition. The profound connotation of the brand finally reflects the achievements of corporate culture construction.
The brand name is just a carrier and its content is most important. For the brand building and brand name acquisition, the leader of CITIC Heavy Machinery has a very clear idea. The origin of supporting the brand is firstly advanced technology and excellent product quality. Brand name is not the ultimate result of the company's pursuit, it represents the company's product positioning and cultural spirit. After experiencing an eight-year trough and huge losses, the current leadership team can still “ignore†the sales revenue index to a certain extent, and bury its head in technical R&D and product quality, so as to ensure the advancement of technology and product quality. the goal of. In recent years, through vigorously implementing research and development of independent innovation products and technological transformation of modern production equipment, CITIC Heavy Machinery has become one of the most powerful heavy equipment manufacturers at home and abroad.
Think about scale rationally and avoid big and complete. The correlation between firm size and performance is actually very small. Practice has proved that smaller companies can be more flexible in the face of complex and ever-changing markets, thereby achieving sustained growth in profits. However, in the context of the general pursuit of scale in the Chinese business community, it is precious to maintain this rationality.
The vast majority of high-performing companies tend to focus on what they consider to be a specialty market, that is, to give full play to their professional expertise and, when they are calmly analyzing their presence in the market, ultimately choose those areas that will participate in competition.
Life is beautiful, but those who know are not confused. The leaders of CITIC Heavy Machinery understand that there are choices in order to make a big profit. Therefore, in recent years, CITIC Heavy Machinery has decisively abandoned some of its low-end product manufacturing, and has been pursuing a “high-end technology, high-end product†attitude at home and abroad.
Global strategy
In the process of seeking international development, CITIC Heavy Machinery began with the implementation of the European and American manufacturing standards. In such a process of high starting and difficult implementation, it gradually found a point of entry into the high-end market.
According to the theory of economics, dominant companies often achieve transformation when they are strong, taking into account both immediate and long-term performance.
CITIC Heavy Machinery decides on its future corporate development strategy: Utilizing global resources to participate in international competition, and strive to create a market structure of 50% of domestic customers and 50% of the international market.
Today's economic globalization has deepened into a state that is difficult to avoid for any Chinese company. To open up the international market that has been divided by the giants, the difficulties are endless. However, it is the "commercial impulses" of the leading companies in the industry such as CITIC Heavy Machinery that has driven the increase in the competitiveness of Chinese companies in the global market and has promoted the rapid development of the economy.
In order to realize the company's internationalization strategy, CITIC Heavy Machinery determines the technology leader line. First of all, major breakthroughs and achievements have been made in technology, so as to gradually achieve large-scale, heavy-duty, complete set, electro-hydraulic integration --- pushing China's heavy equipment manufacturing industry to upgrade the goal. Without a leading edge in technology, no equipment manufacturing company can survive, let alone participate in international competition. According to the plan, during the “11th Five-Year Plan†period, CITIC Heavy Machinery will carry out the project implementation of a technical reform project that exceeds 2 billion yuan.
In the past few years, CITIC Heavy Machinery has emerged from a “four-high routeâ€, which enables it to possess world-class high-end technology in the industry. The high-end products that rely on these technologies have firmly captured the domestic high-end and world frontier markets and won a A large number of strategic high-end customers.
Internationalization is first of all an atmosphere, a concept, and a standard.
The thirteenth-century emperor's Luoyang in Henan Province has clearly different cultural features from other cities. The employment of foreign employees, the opening of a modern information exchange platform technology center, the cooperation of the world's top companies, and so on, make CITIC Heavy Machines add a modern color to this city with a heavy history. Many people who came to visit the company lamented that CITIC Heavy Machinery is not like an old state-owned enterprise with a history of more than 50 years, but an energetic and rapidly developing international enterprise.
To build a modern enterprise with prominent main business, lean main body, scale and efficiency leading domestically and with vitality and creativity is the goal of CITIC Heavy Machinery.
Honest culture
Regardless of the size of the company, integrity should be regarded as the highest concept of survival and development of the company. The corporate position integrity system is an important part of the social credit system. It not only promotes the improvement of the social credit system, but also relies on the continuous improvement of the social credit system and self-improvement.
Ren Xinxin highly praised the Shanxi Merchant Bank which pioneered China's financial credit business in history. The Shanxi general manager still seems to inherit the genes of Shanxi Merchants. He believes that the success of Shanxi Merchants is based on “honestyâ€. After careful analysis of the survival and development of Chinese and Western companies, he believes there are many differences between Chinese and Western cultures. Western culture pays attention to rules and Chinese culture pays more attention to thinking. The average life expectancy of Chinese enterprises is very short. In China, most of the honesty and trustworthiness only stays in the requirements of ethical standards, and there is a lack of legal constraints and behavioral norms. For example, the American company Enron, which lost credibility in the West, not only fell into the dilemma of bankruptcy and bankruptcy, corporate legal persons also had to take legal responsibility for imprisonment.
At the same time, he deeply felt that the crux of the slow development of domestic enterprises first stems from the credit crisis in the corporate market competition. Therefore, since he took control of CITIC Heavy Machinery, Ren Xinxin has proposed that “honesty†is the core concept of CITIC Heavy Machinery. After a period of exploration and practice, the company has established a complete set of operational integrity systems in all positions. He explained that the idea of ​​integrity here is not a faith in the traditional moral sense, but has been sublimated into a corporate culture and the behavioral norms of each employee.
The concept of good faith is a comprehensive embodiment of the existence value and business ideas of the company.
The modern enterprise is not only an economic entity, but has become a social citizen who provides products and services. This is Ren Xinxin's definition of the enterprise. As social citizens, companies must take more social responsibilities, be accountable to their employees, improve their economic income and quality of life, be responsible to the society, produce environmentally-friendly, high-quality products and services, be responsible to the country, and be an enterprise with integrity and good performance. .
Conclusion:
Ren Xinxin said that any kind of advanced management ideas are actually not mysterious, but even less magical, but they embody a kind of management culture and philosophy. When a company develops to a considerable scale, it cannot rely on personal needs. Instead, it needs a philosophy to implement and implement it.
Management is the storytelling. It is not only supported by beliefs and theories, but also can attract the attention of all employees. Its system can be operated and executed. There are no fresh truths under the sun, but fresh stories happen every day. Ren Xinxin tells a story to all employees of CITIC Heavy Machinery and related businesses and friends in an honest and trustworthy business philosophy. This story attracts everyone. Everyday attention, and constantly improve and update the content.
The responsibility of outstanding entrepreneurs is not to point out the mistakes of others and judge the incidents. A true entrepreneur is a person who can make things better, a person who loves people, is innovative, and who is committed to the development of the company.
Under the support of advanced management concepts, CITIC Heavy Machinery is gradually building itself into a dynamic, modern university that allows employees to fully display their talents and achieve their ideals. Everyone’s dedication may be an ideal realm that cannot be attained. It is also a commendable spirit to pursue and strive to put it into practice.
Chinese companies emerging from emerging markets need unwillingness and enthusiasm for entrepreneurship. This spirit of continuous innovation is inspiring all employees of CITIC Heavy Machinery to go all the way and step by step closer to the peak of China's manufacturing industry.
In 2007, CITIC Heavy Machinery continued to maintain its momentum of development in the previous two years, leading the development in many fields such as mining machinery, cement and building materials equipment, and achieved new major breakthroughs in the fields of coal, nonferrous metals, metallurgy, chemical engineering, and power equipment. At the same time, in this year, CITIC Heavy Machinery also accumulatively won the title of four Chinese brand-name products, becoming the only winner of the four medals in China's equipment manufacturing industry and one of the biggest winners since the launch of China's famous brand selection work.
Ren Xinxin, general manager of CITIC Heavy Machinery Co., Ltd. said that product awards are not the ultimate goal pursued by companies. No company is simply manufacturing products for Chinese brand names. Creating value for customers, building brands without borders, entering the global market, and creating a century-long advantage are the objectives that CITIC Heavy Machinery is pursuing.
Opportunity always favors prepared people. To interpret the achievements of CITIC Heavy Machinery in the Chinese famous brand title, it is obviously a very significant thing to ask the successful transformation experience of the company and explore the origin of the brand.
Reengineering
After inspecting the company, Wu Bangguo, the national leader, pointed out that since 2003, CITIC Heavy Machinery has always focused on independent innovation and intellectual property protection, and has actively carried out technological transformation and strengthened external cooperation. It has finally emerged from the bottom of a loss and has become a pioneer in the industry.
In the face of major changes and turbulence in the information age, corporate reengineering has become a trend topic. However, most companies have not succeeded in passing this threshold. The reengineering of enterprises requires courage and needs more strategy. It is also a challenge to the leadership ability of enterprises.
The managers of CITIC Heavy Machinery have different thinking from ordinary people and have turned it into an idea, making it a common pursuit of the team. Facts have proved that CITIC Heavy Machinery has made great achievements in focusing on the basics and focusing on its main business, and has made tremendous efforts in product technology innovation, production process update, and equipment technological transformation. For three consecutive years, the sales revenue of the new products of CITIC Heavy Machinery exceeds 45% of the total sales revenue, and in each type of products, it has the products that are featured in the domestic and foreign industries. Such as large-scale mine breaking, mine hoists, large-scale drilling rigs, non-ferrous smelting, large-caliber pipe rolling straightening and leveling equipment, washing equipment, etc., are all independent innovation products, and has a number of key technologies, especially the development of large-scale activities. Lithium, large-scale cement, waste heat power generation, slag grinding and other sets of process technology, firmly occupy the dominant position of technology and market.
Significant performance is a sign of successful re-engineering. The head of the Henan Provincial Party Committee's advisory group and the former chairman of the Hunan Provincial Committee of the Chinese People's Political Consultative Conference, Min Jimin, believes that relying on technical management and personnel advantages, CITIC Heavy Machinery has successfully transformed the company and has achieved three consecutive years of great leapfrogging. It has become a rare example in the province. Case.
The spirit of innovation is the profound experience of many collaborators on CITIC Heavy Machinery.
Social responsibility
Today’s human civilization requires that every member of society is responsible for the sound development of society. This is one of the necessary conditions for promoting social progress. In response to this demand, the performance of a company can be roughly attributed to two types: one is reactive, and the other is strategic.
No company can have enough resources and capabilities to solve all social problems, but companies can choose to solve the problems associated with their own business. More and more entrepreneurs are realizing that assuming social responsibility is an opportunity to create shared value, rather than purely harming control or public relations activities. Sharing value creation allows companies to gain opportunities that benefit society and businesses.
Ren Xinxin believes that the goals of modern enterprises should be diversified, not only to meet the needs of their own survival and development, but also to meet social needs, national needs, and national needs. Enterprises must be compatible with the internal and external environment, mutual benefit and symbiosis in order to achieve long-term development. As a social citizen, taking a wise approach to social responsibility is naturally a strategic search for all opportunities to create shared value for businesses and society. In 2007, CITIC Heavy Machinery made outstanding contributions in responding to the national energy conservation and emission reduction work, thereby achieving the perfect combination of comprehensive social benefits and corporate economic benefits in its core value proposition.
By taking a social responsibility strategically, it will increase its maximum positive impact on the society, and at the same time allow the company to reap huge commercial benefits.
Brand Building
High-end products — This is the brand strategy of CITIC Heavy Machinery defining its own products.
Creating a brand is not only a business activity, but also requires a historical and cultural heritage. Brand building is an important part of participating in international competition. The profound connotation of the brand finally reflects the achievements of corporate culture construction.
The brand name is just a carrier and its content is most important. For the brand building and brand name acquisition, the leader of CITIC Heavy Machinery has a very clear idea. The origin of supporting the brand is firstly advanced technology and excellent product quality. Brand name is not the ultimate result of the company's pursuit, it represents the company's product positioning and cultural spirit. After experiencing an eight-year trough and huge losses, the current leadership team can still “ignore†the sales revenue index to a certain extent, and bury its head in technical R&D and product quality, so as to ensure the advancement of technology and product quality. the goal of. In recent years, through vigorously implementing research and development of independent innovation products and technological transformation of modern production equipment, CITIC Heavy Machinery has become one of the most powerful heavy equipment manufacturers at home and abroad.
Think about scale rationally and avoid big and complete. The correlation between firm size and performance is actually very small. Practice has proved that smaller companies can be more flexible in the face of complex and ever-changing markets, thereby achieving sustained growth in profits. However, in the context of the general pursuit of scale in the Chinese business community, it is precious to maintain this rationality.
The vast majority of high-performing companies tend to focus on what they consider to be a specialty market, that is, to give full play to their professional expertise and, when they are calmly analyzing their presence in the market, ultimately choose those areas that will participate in competition.
Life is beautiful, but those who know are not confused. The leaders of CITIC Heavy Machinery understand that there are choices in order to make a big profit. Therefore, in recent years, CITIC Heavy Machinery has decisively abandoned some of its low-end product manufacturing, and has been pursuing a “high-end technology, high-end product†attitude at home and abroad.
Global strategy
In the process of seeking international development, CITIC Heavy Machinery began with the implementation of the European and American manufacturing standards. In such a process of high starting and difficult implementation, it gradually found a point of entry into the high-end market.
According to the theory of economics, dominant companies often achieve transformation when they are strong, taking into account both immediate and long-term performance.
CITIC Heavy Machinery decides on its future corporate development strategy: Utilizing global resources to participate in international competition, and strive to create a market structure of 50% of domestic customers and 50% of the international market.
Today's economic globalization has deepened into a state that is difficult to avoid for any Chinese company. To open up the international market that has been divided by the giants, the difficulties are endless. However, it is the "commercial impulses" of the leading companies in the industry such as CITIC Heavy Machinery that has driven the increase in the competitiveness of Chinese companies in the global market and has promoted the rapid development of the economy.
In order to realize the company's internationalization strategy, CITIC Heavy Machinery determines the technology leader line. First of all, major breakthroughs and achievements have been made in technology, so as to gradually achieve large-scale, heavy-duty, complete set, electro-hydraulic integration --- pushing China's heavy equipment manufacturing industry to upgrade the goal. Without a leading edge in technology, no equipment manufacturing company can survive, let alone participate in international competition. According to the plan, during the “11th Five-Year Plan†period, CITIC Heavy Machinery will carry out the project implementation of a technical reform project that exceeds 2 billion yuan.
In the past few years, CITIC Heavy Machinery has emerged from a “four-high routeâ€, which enables it to possess world-class high-end technology in the industry. The high-end products that rely on these technologies have firmly captured the domestic high-end and world frontier markets and won a A large number of strategic high-end customers.
Internationalization is first of all an atmosphere, a concept, and a standard.
The thirteenth-century emperor's Luoyang in Henan Province has clearly different cultural features from other cities. The employment of foreign employees, the opening of a modern information exchange platform technology center, the cooperation of the world's top companies, and so on, make CITIC Heavy Machines add a modern color to this city with a heavy history. Many people who came to visit the company lamented that CITIC Heavy Machinery is not like an old state-owned enterprise with a history of more than 50 years, but an energetic and rapidly developing international enterprise.
To build a modern enterprise with prominent main business, lean main body, scale and efficiency leading domestically and with vitality and creativity is the goal of CITIC Heavy Machinery.
Honest culture
Regardless of the size of the company, integrity should be regarded as the highest concept of survival and development of the company. The corporate position integrity system is an important part of the social credit system. It not only promotes the improvement of the social credit system, but also relies on the continuous improvement of the social credit system and self-improvement.
Ren Xinxin highly praised the Shanxi Merchant Bank which pioneered China's financial credit business in history. The Shanxi general manager still seems to inherit the genes of Shanxi Merchants. He believes that the success of Shanxi Merchants is based on “honestyâ€. After careful analysis of the survival and development of Chinese and Western companies, he believes there are many differences between Chinese and Western cultures. Western culture pays attention to rules and Chinese culture pays more attention to thinking. The average life expectancy of Chinese enterprises is very short. In China, most of the honesty and trustworthiness only stays in the requirements of ethical standards, and there is a lack of legal constraints and behavioral norms. For example, the American company Enron, which lost credibility in the West, not only fell into the dilemma of bankruptcy and bankruptcy, corporate legal persons also had to take legal responsibility for imprisonment.
At the same time, he deeply felt that the crux of the slow development of domestic enterprises first stems from the credit crisis in the corporate market competition. Therefore, since he took control of CITIC Heavy Machinery, Ren Xinxin has proposed that “honesty†is the core concept of CITIC Heavy Machinery. After a period of exploration and practice, the company has established a complete set of operational integrity systems in all positions. He explained that the idea of ​​integrity here is not a faith in the traditional moral sense, but has been sublimated into a corporate culture and the behavioral norms of each employee.
The concept of good faith is a comprehensive embodiment of the existence value and business ideas of the company.
The modern enterprise is not only an economic entity, but has become a social citizen who provides products and services. This is Ren Xinxin's definition of the enterprise. As social citizens, companies must take more social responsibilities, be accountable to their employees, improve their economic income and quality of life, be responsible to the society, produce environmentally-friendly, high-quality products and services, be responsible to the country, and be an enterprise with integrity and good performance. .
Conclusion:
Ren Xinxin said that any kind of advanced management ideas are actually not mysterious, but even less magical, but they embody a kind of management culture and philosophy. When a company develops to a considerable scale, it cannot rely on personal needs. Instead, it needs a philosophy to implement and implement it.
Management is the storytelling. It is not only supported by beliefs and theories, but also can attract the attention of all employees. Its system can be operated and executed. There are no fresh truths under the sun, but fresh stories happen every day. Ren Xinxin tells a story to all employees of CITIC Heavy Machinery and related businesses and friends in an honest and trustworthy business philosophy. This story attracts everyone. Everyday attention, and constantly improve and update the content.
The responsibility of outstanding entrepreneurs is not to point out the mistakes of others and judge the incidents. A true entrepreneur is a person who can make things better, a person who loves people, is innovative, and who is committed to the development of the company.
Under the support of advanced management concepts, CITIC Heavy Machinery is gradually building itself into a dynamic, modern university that allows employees to fully display their talents and achieve their ideals. Everyone’s dedication may be an ideal realm that cannot be attained. It is also a commendable spirit to pursue and strive to put it into practice.
Chinese companies emerging from emerging markets need unwillingness and enthusiasm for entrepreneurship. This spirit of continuous innovation is inspiring all employees of CITIC Heavy Machinery to go all the way and step by step closer to the peak of China's manufacturing industry.
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