“Integrating global resources to build sensor R&D and manufacturing capabilities for the Chinese market.†This was the story heard by the reporter during a recent interview with Chang Su, President of Sensata’s Sensor Division China and India.
As the world's leading manufacturer of automotive sensor industry, Sensata's name is no stranger to many domestic automobile manufacturers. For Chang Hao, who has working experience in domestic self-owned brand manufacturers and multinational companies, how to use Sensata, the best sensor technology and product in the automotive industry, to better apply to more cars including self-owned brands? On his body, this is one of the important tasks he has to complete in the Chinese market.
Sensors, as the name suggests, are devices for inputting various kinds of signals from automobiles. They convert various key physical and chemical information in the car's operation into electric signals for transmission to the car's Eé„„CU. So, the sensor actually constitutes the nervous system of the vehicle.
The development of automotive technology in recent years is obvious to all. The electronic level of automotive vehicles is getting higher and higher, from the original few points to dozens of points, even in high-end cars into a 50-point scale. Of course, the electronic process of automobiles cannot be separated from various related sensor technologies.
Chang Yu introduced that in terms of the global automotive sensor market size, 2012 is 17 billion US dollars, of which China is 2.4 billion US dollars. According to forecast, by 2016, the global automotive sensor market will grow by 33% to a scale of US$22.5 billion, and China will double, from US$2.4 billion to US$4.8 billion. In terms of quantity, the total number of automotive sensors in China is 500 million in 2012, and will double to 1 billion by 2016.
With such a large market size, is Sensata ready? Chang Hao said that on the one hand, 70%-75% of vehicle companies in China’s service market are actually joint venture brands, providing them with localized services, including technological improvements, cost optimization and production services; on the other hand, For self-owned brand manufacturers, Sensata’s current focus is to use great energy to help them build their own national brands and to grow stronger and bigger as soon as possible.
Chang Hao, who has worked in self-owned branded parts and components companies since returning from abroad, knows well that domestic manufacturers are restricted by foreign companies on key components and parts. Sensors are among them. Chang Hao said frankly that helping independent brand manufacturers improve their capabilities is both a major task of Sensata and a responsibility of the company. Specifically, 90% of the domestic commercial vehicle market is actually the world of Chinese brands. Currently, a key part of the work of Sensata is to help domestic commercial vehicle manufacturers to upgrade their technology, including various upgrades to the National IV. Kind of technology application.
Although Sensata is a typical U.S. listed company, the company has put the entire R&D, production, procurement, and other entire supply chain in China, so it is not an exaggeration to call it "China's Sensata."
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