Child seat car industry last big profits cake

do you know? It is absolutely wrong to ride a child with a car!

do you know? Children less than 1 year old and less than 9 kg must face the car backwards!

do you know? For adults, airbags are safe, but for children it is a deadly killer!

Many domestic owners do not know much about child safety seats, or feel irrelevant and think that the mother's arms outweigh everything. However, studies have shown that in the case of a collision accident at a speed of 50km/h, the weight of a baby in a parent's hands will increase by about 30 times. A child of 10kg will have a forward momentum of up to 300kg. At this time, parents cannot protect their lives. children's.

As a tool that can provide effective protection for children, the child safety seat can bring more safety protection to the children in the car. However, the reporter found that the prices of domestic child safety seats are very high through the survey of existing products on the market. Confusion, and there is no standard to constrain the quality of the product, and there is no supervision unit. Under such circumstances, is it safe to buy a child safety seat? Can I really protect children's functions?

Unfavorable market: products are too flashy

Children's safety seats appear in major auto supply stores, car dealerships, and children's merchandise stores, but they are like forgotten children. No one cares. According to the survey, in Beijing, Shanghai, Chengdu, and Tianjin, where a large number of private cars are held, the average use rate of the child restraint system is only about 5%, and the correct use rate does not exceed 2%.

The reporter's shop at Hutai Road in Hutai Road found that the relevant staff did not understand the performance of several child safety seats on the shelves, and even the origin was unclear. So, how do you recommend products to consumers under such conditions? When a reporter asked which product was best recommended for sales, the staff member said categorically: “Which models are not sold well.”

The promotion of child safety seats in China has always been poor. Among the owners of the babies who were randomly surveyed by reporters, all parents know the importance of child safety seats. The reason for not using them is that more than 80% of parents have parents. It is considered that the product is too sloppy, too expensive, and it is not used for a long time.

According to the relevant staff of the Wuzhong Road New Focus Auto Product Store responsible for product purchase, due to the relatively high price of child safety seats and the issue of safety awareness among the Chinese people, product sales have been poor, and monthly sales can reach 2-3 units. Now, half of consumers who are willing to buy the product will give up because they are expensive.

10 times the profits: hundred yuan cost thousand yuan price

It is understood that the current price of child safety seats in the market is between 800-2500 yuan, the general domestic product price is around 1,000 yuan, and the imported products are relatively expensive; on the other hand, 300 yuan has appeared on the Internet. The product, which requires bulk purchases, presupposes that the cost of a child safety seat accounts for a few percent of the selling price.

The reporter has paid attention to the common brand “Baby No. 1” in the market. A certain product with a price of about 1,500 yuan has a discounted price of 1,300 yuan. The price of this child safety seat on the net is less than 1,200 yuan. When a reporter asked whether the merchants had the opportunity of wholesale distribution, the other party immediately stated that the price of the product was 700 yuan, and the quantity could be discussed again. After the two-tier profit of online dealers and manufacturers, there is still 700 yuan of profit-making space so that people have to doubt the product quality and price profits.

The reporter immediately dialed the brand's after-sales hotline, staff said that different dealerships can indeed have their own different discount prices, but for the site's 700 yuan offer, they said there is a "baby first" logo, it is certainly Their products, but less than half of the offer can not give a clear explanation.

According to industry sources, "the cost of children's seats is less than 100 yuan, the price is as high as 1,000 yuan, and part of the technical cost of the product, the other part is the cost of the product to pave the way to the market."

95% of domestic child seat products are for export, and domestic sales account for only 5%, and most domestic sales models are “consignment sales”, that is, manufacturers sell for distributors such as New Focus, American car accessories, etc. to negotiate the release of products. After sales to the store, etc., the dealer can obtain the corresponding commission. For other distributors, such as online stores, to adopt another model, generally speaking, more than 5 products are started, and the wholesale price is 60% of the original price. Afterwards, the distributors will not interfere with the sale of the product.

Insecurity: Safety seats without standards, without supervision

Since there is currently no safety certification standard for child safety seat products, most of them use the United States (FMVSS 214) or Europe (ECE R44/03) standards. However, because there are no mandatory standards in the country, many markets do not have any standards for selling products. Ye Sheng, an expert from Shanghai Xiangtong Automobile Consulting Co., Ltd., said: “Not only do some products fail to pass any standard verification, even if they are marked, they cannot prove whether they have actually been verified and the domestic market has no supervision at all. Safety seats, export products and domestic sales products have completely different prices and quality, because they have to export, so they have to be produced in accordance with the requirements of the United States or Europe, but domestic sales will not be known."

In fact, domestic standards began to be formulated as early as last year. Li Weijing, secretary of the National Automobile Standardization Technical Committee, told reporters that China’s first “Constraints System for Motor Vehicle Child Crew Members” stipulates that children will be banned from adult safety belts and cars must be equipped with special children. Constraint system. At present, the "Standard" has entered the stage of online publicity. Early next year, the "Standard" is expected to be officially promulgated and implemented.

The child safety restraint system standard includes two aspects: the child seat standard and the child seat matching interface standard. "After this standard is enforced, all domestic child safety seat products must meet this standard," said Li Weijing.

As to whether or not all models can use child safety seats, according to interviews with reporters, the child safety seats currently on the market are divided into two types: one is certified by the United States (FMVSS 214) standard and will require the car to be belted. There are ISOFIX anchor strips, but less than 1% of the existing child seat mating interfaces are available in the existing models, and the models are mainly based on VOLVO and other US-based vehicles; the other is through the European (ECE R44/03) standard. Certified, only need to be equipped with an adult seat belt can be installed in the rear seat, this method of use is more common.

Implementation difficulties: Mandatory management cannot be achieved in the near future

Although related standards are about to be introduced next year, the industry has expressed concern that the "Standard" has made regulations for the manufacturers of child seats and vehicle manufacturers, and has not requested the owners of cars. The national consciousness will not follow suit. Changes in paper regulations do not really play a role in protecting children's safety.

"The biggest difficulty in promoting children's awareness of safety lies in whether the traffic police will enforce management, just as everyone would not be used to driving a car and must buckle their seat belts. With mandatory punitive measures, there will be hope for a final implementation. The supervision of market products should specify which functional department will be responsible for it. If the supervision is not implemented, the enforcement of the "Standard" will only lead to more chaos in the market, and the inferior products will endanger children's safety." Ye Sheng said My own concerns.

As for the mandatory management by the traffic police, Li Weijing told reporters, “I am afraid that in recent years it is impossible to achieve. At present, only increasing consumer awareness is the first step. After the product is used universally, its price is expected to be lowered to a thousand. Yuan inside."