Great Wall and Wenzhou Global Joint Venture to Form Auto Parts Company (Photos)


On February 13, Great Wall Motor Co., Ltd. and Wenzhou Global Automotive Liner signed a joint venture and cooperation agreement in Baoding. The two parties jointly funded the establishment of Baoding Global Automotive Components Co., Ltd. This is the first signing project after Great Wall Motor’s listing in Hong Kong, and it is also a heavy-end parts and components project in Baoding “building a light-automobile city in North China”.

The new company has a registered capital of 10 million, including 51% of the total capital of Great Wall Motors. According to the introduction of Great Wall Motor Chairman Wei Jianjun, after Baoding Global Parts Company is completed, it will not only support the Great Wall, but also go out to participate in market competition and aim at the broader markets such as Beijing and Tianjin. This cooperation model represents the current development direction of the automotive industry. It can effectively reduce the logistics chain, reduce production costs, improve product quality, and enhance the market competitiveness of products.

Great Wall Motor is the largest private auto company in China. It is the leader in domestic pickup trucks and economic SUV industry. After its successful listing on the H-share board in Hong Kong in December last year, Great Wall Motors has achieved a stronger scale and gained widespread recognition from domestic and foreign investors. A large number of well-known car manufacturers came to discuss cooperation. Wenzhou Global is a well-known auto parts supplier in China. It mainly manufactures interior and exterior trims for sound insulation pads, hoods, and roofs for automobiles. It has advanced technology and management experience and is now the only one in the country at the same time for Shanghai Volkswagen. , Shanghai GM, FAW-Volkswagen, Wuhan Shenlong, Guangzhou Honda, and other five car manufacturers supporting component manufacturers. This time, it is a win-win result.

Zhang Xingjun, chairman of Wenzhou Global, has high expectations for this cooperation. He said that Great Wall Motor is one of the most powerful and potential manufacturers in the auto industry. From the beginning of Great Wall Motor's production of supporting products two years ago, it is quite optimistic about the development prospects of the Great Wall. The direct joint venture and cooperation will further broaden the product chain and develop new products such as automotive electrical appliances. Based on Baoding, it will radiate to the surrounding areas and create greater development.

It is understood that after Wenzhou Global, Shanghai Yanfeng, FAW Harness and many other well-known auto parts companies will also settled in Baoding and set up a joint venture with the Great Wall. This will be of great significance to Great Wall Motor’s enhancement of competitive advantage, improvement of product quality, and enhancement of technology research and development. At the same time, it will also provide a powerful boost to the construction of North China’s light automobile city in Baoding.




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