Foton Motors Strengthens Special Vehicle Market to Kill into RV Industry


The 3rd edition of the 2008 Shanghai International Special Purpose Vehicles & Components Exhibition, the largest in China and the most complete exhibits, was opened at the Shanghai Automobile Convention and Exhibition Center in 3 days. Foton Motors carried 16 brands such as Auman, Omar, and Parker. Representing the international advanced level of special-purpose vehicles. Among them, the company's first high-definition C-type RV, the Ouma luxury car designed and produced by the company met with the audience for the first time at the exhibition. Other special vehicles such as wreckers, postal vehicles, and aerial vehicles attracted the attention of many customers. It can be seen that Foton Motor has become the focus of audiences and the media with its huge exhibiting lineup, innovative booth design, and pragmatic marketing campaigns.

Judging from the general trend of the development of the national policy or the world's special-purpose vehicle market, the special-purpose vehicle market in China will be in a period of prosperous development. Foton Motor seized this good opportunity, actively and strategically introduced international advanced technology, improved competitiveness, truly improved the technical level of its special vehicles, explored the special-purpose vehicle market, and utilized the Shanghai Special Auto Show to carry out large-scale exhibitions and exhibitions. Demonstrating its special car products, and then launching RVs, this is a breakthrough in both the history of the China Motor Show and Foton itself. As Futian Automobile Deputy Chief Engineer Chen Guixiang said, “This is a special auto show in Shanghai. We just want to show the high-end and international brand image of Foton Motor and show more consumers the leading technology and strong independent innovation ability of Foton brand. ."

Futian Moves Cheese in Chinese RV Market

According to expert analysis, Futian Automobile, the largest domestic commercial vehicle brand, and Fuji Camping Special Vehicle Co., Ltd., the most famous RV company in Japan, have targeted the increasingly popular tourism and leisure market and launched China’s first luxury self-propelled C-type RV. Luxury RV. As an evergreen tree in the commercial vehicle market, Foton Motor cuts in with precise product planning, learns from domestic and foreign experiences, and does not blindly pursue the production volume, but pursues high-end, high-precision and specialty-use high-end luxury RVs as breakthroughs. The technology of the famous Japanese car-remodeling plant has carefully created a series of products, which indicates that Foton Motor has fully entered the domestic luxury car market.

Omar luxury RV inherits the concept of building high-quality and high-quality products from Foton Motor. It strictly follows the highest standards of similar international models in design, material selection and production. The internal materials are globally purchased. The supporting facilities have reached the highest level of the current international similar products. Futian Automobile General Manager Wang Jinyu said, “This cooperation is an excellent opportunity for us. The market for self-propelled C-type RVs accounts for nearly 33% of the entire industry. Through this cooperation, the profit of Foton Motor has increased. The point is no longer limited to the commercial vehicle sector, but is aimed at the profitable RV market."

According to the manufacturer's technical personnel, at present, the Ouma luxury car is the latest design in Japan in 2008, the vehicle length 3.2 meters, 2.2 meters wide and 3.2 meters high. Appearance style, adhering to the atmosphere, the distinguished Fuji origin, its appearance is very modern, silver-gray appearance is slightly unintentional, but in fact there are several light blue stripes; curved front bedroom; convex roof edge This all makes its appearance in the international leader. The tail of the bicycle frame makes the original somewhat rigid tail also appeared dynamic. Its interior is luxurious, noble and elegant, and conforms to the traditional aesthetic concept of China. Through reasonable layout and meticulous design, each area has been effectively used and fully embodies the principles of humanized design. Although the Omar luxury RVs use a professional light truck RV chassis, the cab is completely designed according to the quality of the car. The cab space is compact and comfortable. The operating habits and the car are generally the same. The body shape is novel and unique. The RV living area is spacious and can accommodate up to 8 people.

According to statistics, almost 12 families with cars in the United States currently own 1 RV. This means that in the United States alone, more than 8 million families own RVs, and since 1980, RV owners have increased by 58%, and in the past four years, owners of RVs have increased by 15%. Richard Cordy, head of consumer research at the University of Michigan, estimates that by 2010, the number of RV owners in the United States will reach 8.5 million people, with an average growth rate of 8%, which is 6% more than the average US household growth rate. Two percentage points higher. Of course, the wind of this RV has already been scraped into China. China's RV market has broad prospects and the market has great potential. In the next few years, the development of China's RV market will certainly be faster than the United States. The huge cake in the RV industry undoubtedly attracted the attention of Foton Motor. Foton Motor also saw this market situation and resolutely entered the field of RV manufacturing.

Bring “Reloading” to Attack Shanghai Special Motor Show

Foton Motor has exhibited over 1,000 square meters of exhibition space and has exhibited 16 models independently developed by its six major brands to represent the domestic advanced level of special vehicles. It is understood that the special vehicle models displayed at this time are Foton Motors' full study and absorption of the advantages of products from Germany, Japan, the United States, etc. After the advantages of the current status of China's logistics industry, combined with its own R&D technology, modern design methods are adopted. , as well as high-quality production materials and advanced production processes are meticulously built, and some of these models fill domestic gaps, and their service life and loading efficiency have obvious advantages over similar products. Chen Guixiang pointed out that the models exhibited by Foton Motor this time represent the advanced level of the current domestic special-purpose vehicles, and they have significant advancements in terms of dynamics, economy, safety, comfort, energy saving and consumption reduction.

Futian postal vehicles are all manufactured using a modified type of chassis and the freight cars are fully enclosed metal structures. It adopts seamless composite board structure box, which has strong impact resistance and corrosion resistance, exquisite structure, beautiful appearance, various styles, light weight and long service life; it can be filled with polyurethane foam, inner and outer skin structure box, outer skin According to the needs of users choose color steel plate, aluminum plate. This car has advanced structure, comfortable ride, stable and convenient operation, and good safety. It is suitable for postal transportation between towns and cities.

Ao Ling Wrecker is suitable for clearing accidents, breakdowns, and illegal vehicles on small and medium tonnage roads and to divert road traffic. The product is beautiful in appearance, flexible, reliable, comfortable to drive, and easy to operate. It is particularly suitable for obstacle removal operations and traffic management of highways and urban roads. It uses Ao Ling car chassis modification, equipped with Italian hydraulic control system and hydraulic self-locking device. The lifting mechanism has been optimized and designed with high-strength steel plate and one hydraulic winch. The boom can be retractable and can change amplitude. The maximum lifting weight is 3 tons. The lifting mechanism can lift the object and can tilt the vehicle away from the road surface. The vehicle was pulled up to the road surface and rescued.

OMAR can be equipped with domestic and imported operating systems, which can be selected by the user. It can be operated up and down and can also be started and stopped in the work bucket. Its operation structure is simple, the operation is flexible and convenient, and it is safe and reliable. The support seat can be rotated 360 degrees to the left and right; the leg and working arm are equipped with a self-locking safety interlock device, which is safe and reliable.

The Futian sanitation truck adopts a unique design of inner circulation air ducts, multi-stage decompression and under-flow exhaust technology, advanced hydraulic systems, and super suction, and it is superior to heavy-grain rubbish such as stones and sand that are left on the road surface. Suction sweeping ability, high sweep rate; four-stage water spray dust control design, ensuring no dusting, no dusting, no secondary pollution; unique high-definition television monitoring device for reversing and road surface conditions; high-efficiency fan design Allows the secondary engine to work normally at 1300-1400r/min, reducing fuel consumption and saving operating costs; sweeping three-stage speed control and automatic collision avoidance function controlled by the hydraulic system; high sensitivity and quick response; The flushing device keeps the vehicle clean and tidy, and the operation is convenient. The liquid crystal display self-monitoring device cleans the road to ensure the quality of road cleaning. In addition, a multi-function device such as a snow shovel and a snow sweeper can be added according to the user's needs.

Fukuda special vehicles have won the market with their excellent quality and good service. In the first three quarters of 2008, Foton sold a total of nearly 10,000 vehicles of all kinds, of which, light-duty special vehicles increased 30.0% year-on-year in the first half of the year, with a market share of 10.3%. Medium and heavy-duty vehicles have continued to grow in recent years. Six months sales growth reached 62.2%, breaking into the top four in the industry. The special vehicle business has gradually become an important industrial pillar of Foton Motor. According to Chen Guixiang, Futian has fundamentally changed the development of the special-purpose vehicle market, mainly focusing on the word “special”, and special vehicles should meet the characteristics of their specialized industries and develop in the direction of multi-functionality, environmental protection, safety and intelligence, and the future market. Demand for special vehicles will be more diverse and high-tech content. Foton Motors has begun to explore the automation, professionalism and versatility of special vehicles to meet the diverse needs of users for special vehicle products in the new situation.

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