Dongfeng Cummins electronically controlled engine technology

As China's diesel engine emission standards have been upgraded from China 2 to China 3, many diesel engine companies have begun the development and production of a new generation of products, replacing the traditional mechanical engines with electronically controlled engines with electronic fuel injection control. As with any large-scale technological innovation, there is also a phenomenon in many propagandas for electronic control machines: technology is used to talk about technology, and products are measured by simple technical indicators. In fact, in the birth and growth of new products, pure technical indicators are just an entry-level brick. "Application" and "customer satisfaction" are the ultimate goals of a new product. Vendors who focus on "applications" and "user experience" will win the final victory in the long run for the market.
For example, Dongfeng Cummins, which introduced the first electronically controlled engine in China, Dongfeng Cummins believes that the improvement of the emission standard from the country 2 to the country 3 to the country 4 is not only an upgrade of technology, but also a major change in the entire power system. In this process, it is not just technology, but also the habits and psychology of vehicle manufacturers and drivers. Focusing on "applications" rather than "technology" is the only way to popularize electronic control technology.

Therefore, Dongfeng Cummins proposed the "control-oriented" market strategy for electronically controlled engines. I hope that by letting the driver master "think, use, and use", I really accept electronic control. The first is “thinking to use”. Although the popularity of electronic control is more affected by government regulations, Dongfeng Cummins has also vigorously promoted electronically controlled engines in areas not yet enforced by the State 3, and explained them carefully through user manuals. The difference between electronic control and traditional engine has better cultivated the market in the early stage. Secondly, it will be “used.” In 2007, Dongfeng Cummins launched the “early care activities” of the electronically controlled engine – In鄄fantCareAction, which formulated various kinds of problems that users may encounter during the use of electronically controlled engines. The emergency response plan, the implementation rules of this program, fully considers the problems that may be encountered when introducing new products into the market, and strives to feedback and solve them in the first time.

Usually, some new technologies encounter conflicts or failures in the promotion process, often not because the technology itself is not good, but because during the technology switching process, the manufacturers lack sufficient preparation and emergency solutions for the complex service requirements brought by the handover, resulting in users. Complaints and conflicts. This is also an important reason why user churn occurs in the process of technology and product switching. The English literal translation of "early care activities" is "Baby Care Action". Dongfeng Cummins regards the electronic control market as a "baby" that needs careful care. Through the close care of the user's use process, it has effectively solved the user's worries. In fact, the "electronic control engine" spare parts technology content is higher, fault diagnosis and elimination is more complicated, which poses a higher challenge to the original service of Dongfeng Cummins, and the establishment of this complete service system, It will also set a benchmark for other domestic manufacturers.

After "want to use and use", when users experience the cleanliness of the electronically controlled engine, high fuel economy, high power ratio, intelligent control, etc., "love" becomes the logical result. Dongfeng Cummins has always placed the "technology used" in the most important position, which is closely related to the relationship between Dongfeng Cummins on the electronically controlled engine. Cummins is not only the first company to develop and have the most mature and advanced electronic control technology, but also because the standards for environmental protection in Europe and the United States are ahead of the developing countries in terms of environmental emissions. Therefore, Cummins is in user application, vehicle matching, etc. All aspects have extensive experience.

For example, in the city bus market, Cummins has a wealth of knowledge about the operating conditions of electronically controlled engines under different road conditions, operating conditions and driving conditions. It provides not only a technologically advanced engine product, but a mature vehicle. Matching program and rich after-sales service experience. The power of this “global knowledge base” enables Cummins to go beyond the role of a simple engine supplier and provide advice to customers from the perspective of “electronic control technology and market” experts, reducing the user's concerns about the use of new electronic control technologies. This is Cummins' greatest advantage over other regional brands.

In fact, when the national 3 emission standard has not been enforced nationwide, the Cummins engine occupies 80% of the national electronically controlled engine market, in the cities of Beijing, Shanghai, Shenzhen and other tourist attractions in Jiuzhaigou and other scenic tourist areas. They are equipped with Cummins' electronically controlled engines, which contribute to the purification of the urban environment.

With China's popular country 3, the market for electronically controlled diesel engines has been fully launched. At the Shanghai Auto Show held in March this year, basically all diesel engine manufacturers have come up with their latest electronic control products, some of which claim to be able to reach Europe. V emission standards. In the view of industry experts, the simple emission indicator is only one aspect of the product, and how to get out of the “laboratory” under the framework of technical indicators, become a truly mature and deliverable product, complete the OEM and final User application support, this is the core of the problem. In other words, from the aspects of product design, vehicle suitability matching, after-sales service, etc., it is the technology that is needed for society. This customer-centric, application-centric strategy approach may provide a good entry point for domestic vendors to promote new technologies.


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