On June 9th, the world's largest lighting exhibition and LED exhibition Guangzhou International Lighting Exhibition was grandly opened. As the rookie brand of Guangzhou International Lighting Exhibition, Midea Lighting made every effort to showcase itself and brought its many latest products and technologies to the show. In the morning, Aladdin Lighting Network reporter walked into the US lighting booth and had an in-depth exchange with his general manager He Wei.
Two major killers, the Guangzhou International Lighting Exhibition, Guangzhou International Lighting Exhibition, the United States lighting showcases a series of new products such as ceiling lamps, hole lights, ceiling lamps, and two major killers: smart home and optical components. According to He Wei, Midea Group made a release of M-Smart smart home in the first half of the year, while smart lighting was promoted as an important part. Intelligent lighting has become an important strategic direction for future US lighting. Shangmei Lighting has set up an exhibition area to showcase intelligent lighting, and the product is expected to be launched soon. In terms of optical components, Midea's lighting replaces the entire chip-driven heat-dissipating optical component product, and continuously innovates universal accessories to deploy products.
Omni-directional layout of the food market in the current market, the LED lighting industry is developing at a very fast pace in the world, and the capacity of the domestic lighting market is also expanding, entering a historical stage of comprehensive replacement of traditional lighting products. Faced with such opportunities, the United States' lighting is ready to go, and it is intended to be all-round, to grab the lighting market at the fastest speed. He Wei told reporters that the beauty of the United States has become an important emerging industry of the Midea Group and will become the next important strategic assault of the Midea Group.
In order to achieve rapid landing, Midea Lighting is already in action, and has formulated a comprehensive strategic plan. In the first half of this year, the construction of nearly 30 regional operation centers nationwide will be completed. After the completion of the construction, Midea Lighting will make the regional operation center responsible. The platform for marketing management in the region. In addition, we will start to develop the entire channel network, which will be the most important channel construction for Midea Lighting in 2014. However, in the face of the embarrassing e-commerce, Midea's lighting is not far behind. Midea's lighting will use the Internet to provide a variety of new ways of sales and interaction, such as special product planning for different urban youth groups covered by e-commerce. .
The three major keywords interpret the 2014 US lighting. In 2014, the lighting industry was hailed as the outbreak year of LED development. For the US lighting, 2014 is the construction year for its accumulated strength. He Wei uses products, channels and supply to interpret the beautiful lighting 2014. In terms of products, Midea Lighting will fully complete the switching of LED products; channels will lay a better channel framework and continue to develop and promote next year. To carry the development foundation of the next US; on the supply side, Midea Lighting can establish a supply system that responds quickly to the market this year.
2014 is in action! The beautiful lighting that has been fully spurred in the product, channel, and supply will be able to win a battle with a solid lighting system.
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