Dongfeng Commercial Vehicle Co., Ltd. has continued its recent euphoria. The brands and marketing activities that have been simultaneously carried out at home and overseas have been fully closed.
Dongfeng Commercial Vehicle Assembly Plant
Overseas, the Dongfeng team competed in the Volvo Ocean Race and passed the top ten port cities in the world for nine months. It finally won the third place, greatly improving the Dongfeng commercial vehicle's overseas reputation. In China, the Dongfeng Tianlong Truck Driver Contest took place in the top ten cities of the country in nine months to consolidate the code of conduct for safe driving. At the same time, it provided a professional exchange learning platform for 540,000 Dongfeng Tianlong Truck Drivers to cultivate more China. Good driver.
Dongfeng Hercules
Due to the increase in the competitiveness of products and accurate marketing, Dongfeng Commercial Vehicle Co., Ltd., as the core truck unit of Dongfeng Group, still achieved 62,788 units of medium- and heavy-duty trucks in the first half of the year. The rate reached 16.16%, a year-on-year increase of 1.17%.
Dongfeng Tianjin
Huang Gang, general manager of Dongfeng Commercial Vehicle Co., Ltd., said: “The internationalization strategy of Dongfeng Commercial Vehicles is a long-term process. It is necessary to constantly optimize the quality of products and customer service to enhance the brand's international influence. Reviewing the schedule of the two major competitions, the Dongfeng Team and the Tianlong Brothers have experienced various challenges, but they all strive to achieve their goals and dreams.
Dongfeng Tianlong
The “Dongfeng Team†is the first Chinese team to win the stage in the history of the Volvo Ocean Race and is also the first Chinese team to reach the final podium. It carries the dream of the Chinese people’s voyage, and also carries the internationalization of the Dongfeng people. dream. Zhu Fushou, general manager of Dongfeng Motor Co., Ltd. and chairman of Dongfeng Commercial Vehicle Co., Ltd., said: “Dongfeng Company has the responsibility and obligation to actively participate in the promotion of the national 'Belt and Road' strategy and will also make full use of the resources of international partners and All the way to the market and regional links, and better open up the international market."
Dongfeng Tianlong Flagship
Dongfeng Tianlong Flagship
"Tianlong Brother" is not only the common name of Dongfeng Tianlong truck driver, but also the representative of China's 30 million truck driver. The Dongfeng Tianlong Truck Driver Contest aims to enhance the theoretical level, traffic safety awareness and driving skills of Dongfeng Tianlong pilots, increase the attention and understanding of truck drivers, enhance the professional honor of truck drivers, and transmit social positive energy. It is not only a professional skill competition, but also a contemporary truck person's demeanor display. It is also a public event that reshapes the good image of the truck driver and reflects the strong sense of social responsibility of Dongfeng Commercial Vehicles.
Through these two domestic and international brand marketing activities, Dongfeng Commercial Vehicle Co., Ltd. has further consolidated its position in the domestic market and increased its overseas visibility. As early as before the start of the Volvo Ocean Race, Dongfeng Commercial Vehicles participated in the first commercial auto show in Hannover, Germany. Dongfeng Tianlong’s flagship, Dongfeng Tianlong and Dongfeng Tianjin’s three main models unveiled globally, enhancing the global recognition of the Dongfeng Commercial Vehicle brand.
In January this year, Dongfeng Motor Group and Volvo Group formed a strategic alliance to form a new joint venture company, Dongfeng Commercial Vehicle Co., Ltd., to develop the Dongfeng Commercial Vehicle brand to become a world-renowned brand. The new joint-venture company will continue to gather the advantageous resources of both parties, strengthen the core competitiveness of Dongfeng Commercial Vehicles, increase the research and development capabilities of the entire vehicle and key powertrain, and actively expand overseas markets.
Family portrait
In March this year, Dongfeng Commercial Vehicle Co., Ltd. started construction of a new heavy-duty transmission plant, which will produce a 14-speed gearbox with international advanced technology. In April, the overseas distributors' conference was held in Shanghai and representatives of 39 dealers from 17 countries and regions including Vietnam, Myanmar, Russia, Pakistan, Chile and Peru attended the conference. At the meeting, Dongfeng Commercial Vehicle announced the overseas marketing organization structure, the 2015 overseas business plan, the 2015 overseas market sales plan and the 2015 overseas aftermarket and spare parts plan. In June, Dongfeng Commercial Vehicle signed a 11-liter engine joint development project contract with strategic partner Volvo Group in Gothenburg, Sweden.
New factory production line
A series of domestic and overseas merchandise marketing projects of Dongfeng Commercial Vehicles will be implemented as planned. In the internationalization strategy Dongfeng Commercial Vehicle announced earlier this year, it will be implemented in three phases: In the short term, it will continue to consolidate and strengthen the leading market position of Dongfeng Commercial Vehicles in China, stabilize the growth markets that have been developed overseas, and at the same time, proceed Develop new overseas target markets; the medium-term goal is to gain a firm foothold in major overseas growth markets; long-term goal is to enter mature markets in the world and create globally recognized and respected brands. The mid-to-long-term strategic objective of Dongfeng Commercial Vehicle's heavy truck overseas market is to achieve overseas sales volume of 15% of China's export sales by 2024, and Dongfeng Brand will occupy a leading position among Chinese brands in the target market.
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