In the current situation where the financial crisis has not yet been eliminated, Weichai Power quickly emerged from the financial crisis and the company continued to adjust and optimize its product structure and expand emerging markets at home and abroad. Orders from construction machinery, heavy trucks and other industries have come one after another, especially in the country. Driven by the 4 trillion investment, the demand for engines in many related machinery and equipment fields has also increased significantly. Bennet editors believe that a diversified trial production strategy is the key to Weichai Power's winning the market. In the context of the global industrial economic recession, Weichai Power's engine sales increased significantly in March, and its output in March hit a record high.
The Weichai Holding Group, the vanguard of China's engine industry, has seen a significant increase in engine production and sales since the beginning of this year. Market orders have grown by an average of 50% per month. In March, output has now exceeded 35,000 units, the highest in the same period in history.
Under the backdrop of the global financial crisis hit by the international financial crisis, why did Weichai quickly emerge from the low point and achieve a contrarian increase? Yuchai Chairman Tan Xuguang believes that this is the first to benefit from national growth and domestic demand expansion. Policy measures, especially the introduction of key industrial restructuring and rejuvenation plans, have created new market demands for enterprises.
The analysis of orders for Weichai products also confirms this inference. The person in charge of the company's marketing department told reporters that orders from construction machinery, dump trucks and other manufacturers have continued to increase, and the overall market has recovered faster than originally expected.
The government has good policies and it also needs companies to have good products. In the market adjustment period, the product's technological advantages and quality advantages are often better able to win user acceptance. Weichai has invested more than 10 billion yuan in equipment modernization and information transformation in recent years. It has established 6 R&D centers in Europe, the United States, and China. It has undertaken six national “863†plans and has developed more than 300 new products each year. Obviously increased, the output value of new products of enterprises accounted for half of the total. In particular, new products that are energy-saving, energy-saving and environment-friendly are welcomed by end-users. The world's first "powertrain" product launched by Weichai has shortened the new vehicle development cycle by 4/5; the newly-developed domestic first 1900-turn diesel engine, with both technical content and product quality at the international leading level, is more than domestic The same power product saves more than 17% of oil, and the product is in short supply. Following the successful development of the LanQingGuo III engine, Weichai has successively developed a successful National IV and National V engine and continues to lead the industry.
The diversified market strategy laid a good foundation for Wei Chai’s contrarian growth. Weichai has constantly adjusted and optimized its product structure and expanded into emerging markets. Its market share in construction machinery, passenger cars, and ships has continued to increase, with engine sales exceeding 20,000 units in the truck market in February. They also took full advantage of the brand's advantages, identified the growth points of foreign trade exports, and successively developed emerging markets such as Russia, Indonesia, Vietnam, and South America and the Middle East, greatly increasing the room for maneuvering.
Although in the downturn of the industry, Weichai's high-quality market services have always been the same, winning the trust of users. They provide personalized services for customers, meet the demand for professionalism of customers, and further improve the degree of service leanness; as a good “all-round supplier of engineering machinery powerâ€, build professional services, exclusive accessories, special oil products, and exclusive technologies. Products and professional remanufacturing are the core services engineering; creating high-quality “service Shinkansenâ€, more than 3,000 service stations have been established, providing 24-hour service support to users.
In the face of the current good development momentum of the company, Tan Xuguang kept a clear head. He told reporters that Weichai will continue to practice hard and strive to create three major competitive advantages: Take "Lan Qing Power" as the core and create a competitive advantage in product portfolio; take service engineering as the core to build market competitive advantage; use powertrain system As the core, build industrial chain cooperation and competitive advantage. Weichai will also seize the opportunity of low asset prices in the international market, give full play to cash flow adequacy and rich experience in capital operation, integrate resources, build a new business structure of the Group, strengthen the core competitiveness of enterprises, and further enlarge and strengthen.
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