On July 9th, 2013, the theme was Shell's unification of "Hard to challenge tough, quality 'oil' you witnessed" the new hydraulic king CH-4 listing conference was held in Qingdao. Nearly a thousand dealers, more than one hundred media reporters, and senior Shell executives from 31 provinces and cities across the country gathered together to witness the launch of the new hydraulic king . China has a vast territory, varying terrain, and even more varied road conditions. Vehicles are undergoing severe tests. This new generation of hydraulic king is based on the consideration of user needs, to meet the complex operating environment of heavy trucks and passenger cars, to improve oil performance from four aspects: oil pressure stability, under the conditions of heavy load, always maintain the oil pressure lasting Stable; Heavy-duty protection, without fear of harsh road conditions such as long-haul, heavy-duty, climbing, etc., to provide strong power; high-temperature anti-wear, significantly reduce component wear, maintain engine performance and extend engine life. Strong cleaning power, reducing engine oil sludge production; High-efficiency clean dispersion, long-term protection engine cleaning.
Shell General Manager Chen Cuiwei speaks
"Unified diesel engine oil is the leading brand of diesel engine oil, with the concept of practical technology, and in line with the needs of engine technology innovation, we will develop high-grade products above CH-4 at full speed, leading the industry to upgrade. We have announced the upgrade of the hydraulic pressure king as a unified firewood. The flagship oil product, especially designed for heavy-duty trucks and passenger cars, provides consumers with high quality and efficient engine protection to ensure that the vehicle is stable in any harsh environment, said Chen Cuiwei, general manager of Shell United (Beijing) Petrochemical Co., Ltd.
2013 was also the 20th anniversary of Shell's unified establishment. In the past 20 years, Lubricants has been affiliated with Lubricating Oil to root in China's domestic market. They have learned the needs of consumers in a down-to-earth manner and are close to their customers as far as possible. They have spared no effort to apply the insights to R&D, production, sales and after-sales services. The entire process. "Uniform Diesel Engine Oil is also striving to practice these 20 years of corporate DNA, gaining in-depth understanding of customer needs, and fully integrating these insights into all processes from R&D, production, sales, and after-sales services. Brand value can become the preferred brand for Chinese customers," said Chen Cuiwei.
Deputy General Manager of Shell Unified Markets and Strategies
At the new product launching ceremony, the opening ceremony of the new oil pressure King “Kilometer Kilometer Challenge†with the theme “Hold on tough challenges, quality 'oil' you witnessed†was launched, and the general manager of the Shell Unified Strategy and Marketing Mr. Kazi Tsubaki chanted a command. The Million Kilometer Challenge was officially launched. The truck driver who participates in the challenge will be the first to qualify for the trial of the new hydraulic king and will challenge the most stringent routes in China. Each driver must complete a 20,000-kilometer-long journey within two months to jointly complete the “million-kilometer†journey and witness the consistent and outstanding quality of the unified hydraulic king under various road conditions. In the end, after a fierce competition, the truck driver who won the challenge will receive the free use of King's Hydraulic King products and the opportunity to watch the Dakar Rally on the spot.
Shell unified senior market strategy manager Wang Qiong speaks
Wang Qiong, senior marketing manager of the unified diesel engine oil, has full confidence in the new product: “Our products are particularly focused on the severe road conditions faced by heavy trucks and always maintain excellent engine performance. The new products are in engine protection, anti-wear, clean dispersion, etc. All performances have been upgraded to ensure that the truck can maintain excellent oil film viscosity and strength even under heavy load, heavy load, dust environment operation, and high engine continuous operating environment for a long time to ensure the smooth running of the engine. It is an indicator that the truck driver intuitively understands the running condition of the truck, and is the flagship product of the unified diesel engine oil—the king of hydraulic pressure is to ensure that the oil pressure is always stable under any harsh conditions, and also meets the high requirements of the fleet customers for product quality. This challenge is designed to allow more driver friends to have a chance to try out this new product, appreciate its superior quality, and help truck drivers solve real problems on the road.â€
The new unified hydraulic king CH-4, as the flagship product of the unified diesel engine oil, ensures that vehicles are not afraid of any harsh road conditions and the hydraulic pressure is always maintained. The new oil pressure king can realize the stability of heavy oil pressure: under the heavy load condition, the oil film strength and viscosity are always maintained, so that the heavy oil vehicle can maintain the lasting stability of the oil pressure even under continuous heavy load conditions of the engine. The new oil pressure king's room temperature viscosity and high temperature viscosity are higher than the mainstream products in the market to enhance the oil film bearing capacity. As long as a car, you can feel the increase in oil pressure. At high temperatures, the oil pressure will also be very stable. At 1500C, the viscosity is higher than the standard requirement of 44%. It is easy to cope with the drop in the viscosity of the oil caused by heavy engine high temperatures, and there is no need to worry about the oil pressure gauge alarm. The pressure stability is more lasting, reaching the pressure stability of CI-4 level. After 13MPa pressure severe shear test, the viscosity decreases steadily.
About Shell Uniform (Beijing) Petrochemical Co., Ltd.
Shell United (Beijing) Petrochemical Co., Ltd. is a professional lubricant manufacturer under the Shell Group and is headquartered in Beijing. As a professional lubricants manufacturer that has long served the Chinese domestic market, Shell is focusing on the research and development and production of lubricants that meet the needs of Chinese customers. It is used in automotive oils, motorcycle oils, industrial oils, and construction machinery oils. Many petrochemical fields, such as grease, brake oil, antifreeze, and car care products, provide Chinese users with professional, efficient, and excellent lubrication and maintenance solutions. At present, Shell has three factories in Beijing, Xianyang and Wuxi, with an annual production capacity of 600,000 tons. It is currently one of the largest lubricant manufacturers in China. Uniform lubricants have direct supply and distribution outlets in all prefecture-level markets in 31 provinces and cities across the country, providing customers with fast and convenient services. As a member of the Shell family, Uniform Lubricant Raw Material Procurement was incorporated into the Shell Global Sourcing Platform, and the Shell Group's technical standards and management system were used. Lubricants were of high quality and stable, and received numerous factory certifications.
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