Construction machinery into the post-market era in the United Force

The “World Manufacturing Chief Service Officer Summit 2013” ​​jointly supported by KOCEMA, CEA, TYIA, EPP and SCB will be held in Shanghai from April 25th to 26th. It is understood that the theme of this summit will be mainly focused on the manufacturing industry. Aftermarket and service areas, Caterpillar, Zoomlion and Xugong will also participate in this summit.

“Post-market development is becoming an important strategic topic that the industry is increasingly concerned about, especially at the critical moment when the industry is now entering a transitional period.” An industry association expert told reporters: “The problem of 'how to do' has become a major concern. Leading companies in the industry such as Zoomlion have begun a series of useful trials and explorations."

The “transition” challenge of the enterprise in the post-market era The so-called post-market era refers to the forward extension and backward extension of the product production and sales market. From the perspective of the manufacturer, the post-market is located in the upstream and downstream links of the manufacturing industry chain, which generally includes upstream raw materials, parts supply links, and downstream secondary trade, after-sales service, and service use.

"Through the research on the market, we have found that the post-market period of the industry has inevitably arrived. While this period is approaching, there are also great opportunities for development." The expert continued to analyze.

According to relevant data, in the mature markets abroad, after-sales service accounted for 33% in terms of sales, and services in the domestic market accounted for 12% of sales. Therefore, China's manufacturing industry still has much room for growth in the service market.

"There are four major problems in the post-market operations: lack of attention, faults in the business model, imperfections in the comprehensive service system, and unsound personnel training system." The experts said, "Some companies have begun to do some exploration."

In the current domestic market, the construction machinery giants have their respective directions of exertion.

Caterpillar is mainly responsible for the repurchase, refurbishment, and sales of used equipment, and this is achieved by relying mainly on the system and standardization of its business model and process flow.

Komatsu, Volvo and other companies are making efforts in technology research and development. "It is through the mastery of core technologies that (these companies) currently occupy some advantages in the post-market era."

"As a leading company in the international construction machinery industry that has grown up based on China's local area, Zoomlion is in the post-market era in terms of upstream, downstream, and post-sales and usage services." Zoomlion's Head of Brands Said.

In order to achieve the position of China United in the post-market era, China United has made three measures in the "post-market era". The company mainly adopts changes in its force strategy and business philosophy, and introduces new technologies and expands new products based on the development of the former market. The three major measures, including the field and the quality training of employees, strive to continue to lead the industry in the post-market era and achieve sustained development, said the responsible person.

“In the field of strategy and management concepts, the in-depth development of new urbanization construction in China’s third and fourth-tier cities will drive the growth of all construction machinery products. While the company is doing a good job in the construction machinery sector, it will focus on promoting the heavy truck and agricultural machinery sector. For example, the company’s small excavator business will take action this year in the service of new rural construction,” said Guo Xuehong, vice president of Zoomlion.

In the former market, the introduction of new technologies and the development of new areas, companies can develop e-commerce, information centers and exchange systems, the effective use of computer networks, and promote the construction machinery industry aftermarket comprehensive service system.

In 2012, Zoomlion successfully passed the inspection and acceptance of the group-wide measurement management system project, which greatly strengthened the implementation of the ISO10012 standard. At the branch company level, Zoomlion Concrete Machinery's e-commerce platform was formally launched; SAP signed an information technology strategic cooperation agreement to expand and upgrade the existing IT system, and set up a unified application system information management platform to achieve effective deployment of global resources.

In terms of employee quality training, Zoomlion invited Japanese lean production experts to provide training for employees in production and operation; on the other hand, through the training mode learned from CIFA, the “factory-in-factory” method was used. China Construction Machinery Manufacturing Corporation and Zoomlion itself cultivate industrial workers that are in line with future development.

“For the post-market era, how should the industry and the enterprise make adjustments? At present, Zoomlion is only trying to cross the river and try something. In the future, the company will carry out systems and implementation on more levels. Try to provide more help for the exploration of the enterprise development model during the transition period of the industry,” said the person in charge.