Shanghai brand auction price reached 70,000

The Shanghai private car line auction results for December, which ended on the 15th of this month, showed that the average transaction price for the Shanghai Card this month was 69,346 yuan, up by 2,400 yuan from the previous month; the lowest transaction price was 68,900 yuan, up by 2,500 yuan from the previous month. The average price of the Shanghai stock rose for six consecutive months, and the average price of 69,346 yuan also set a new record since Shanghai’s auction of private car quotas in 2000.

The reporter learned from a number of used license plate trading companies that with the release of the results of the Shanghai auction this month, the used license plate prices have also risen in response, and many used license plate trading companies have updated their prices overnight.

The staff of the Shanghai Jinjian Old Motor Vehicle Brokerage Co., Ltd. told the reporter that before the Shanghai brand price result was released in December, the company’s used license plate price was around 69,000 yuan, which had risen to 73,000 yuan on the 16th and rose 4,000 yuan overnight. Shanghai Licensing Network sales personnel also told reporters that before the auction results were released, the company's used license plate price is around 69,500 yuan, but "on the 17th will rise to 72,500 yuan."

With the release of the Shanghai brand price in December, the annual average transaction price of the Shanghai brand this year was finally locked at 61,827.25 yuan, an increase of nearly 30% from the 2011 average price of 48,592.75 yuan. At the same time, the reporter found out that since July this year, the number of Shanghai private car license tenders has dropped continuously, from 26,526 in July to 18,244 in this month, and the winning bid rate has also climbed from 32% at the beginning of the year to this month’s 51%.

According to industry analysts, the number of people actually participating in the bid has been continuously reduced, indicating that the current high prices are mainly due to rigid demand.

As for the best time for consumers to sell at present, the aforementioned staff of Jinjian Old Motor Vehicles Co., Ltd. said: “If your car value is less than 300,000 yuan, you can wait and see, but the trend of the license plate price is definitely still rise."

The aforementioned staff of the Shanghai Licensing Network also told reporters that the end of the year is the traditional peak season of the auto market. The price of license plates is likely to continue to rise. “At the beginning of the year, a customer wanted to buy a license plate. At the time, the price was 60,000. He hesitated for a long time. The result is now over 70,000."