Guangrao County of Shandong Province is located in the central area of ​​the Yellow River Delta and is close to the Laizhou Bay in the Bohai Sea. It is located at an important position in the economic belt of the Shandong Peninsula urban agglomeration and the Bohai Economic Circle. Since the beginning of the new century, the birthplace of Luwen, the birthplace of the Dawenkou culture, and the hometown of Bingsheng Sunwu, is booming in an industry that has attracted national counterparts – the rubber industry.
Since 2002, Guangrao County, under the guidance of the "Strong Industrial County" strategy, has continuously adjusted its product structure and vigorously developed the radial tire industry. In the same year, many private enterprises began to invest in the construction of all-steel radial tires at the same time, which became the focus of attention of the industry at that time. In less than 10 years, Guangrao Rubber Industry has grown from obscurity to becoming an important national production and export base for radial tires and the largest rubber industry cluster. During the period, Guangrao's development of the radial tires experienced a trilogy: adjusting the structure of the radial tire project, expanding the scale of production capacity, and implementing the brand strategy. At present, Guangrao tire products have covered all-steel radial tires, semi-steel radial tires, radial radial tires, and radial tires, and formed around the radial tire rubber additives, tire molds, carbon black, wheels, steel cords, rubber machinery And other supporting industries develop at the same time, and the industrial chain is getting longer and thicker. Guangrao is making every effort to build a global radial tire production base. The development trend of its tire industry has caused widespread concern in the rubber industry in China.
Zhao Haozhi, Member of the Standing Committee of the Dongying Municipal Committee of the CPC and Secretary of the Guangrao County Committee: We will continue to increase the cultivation of the rubber tire-automobile accessories-automobile manufacturing industry cluster, promote the development of the entire industry to a higher level, and gradually build Guangrao into a domestic and global importance. Rubber tires and auto parts production bases and exhibitions, exchanges and trading centers.
Large-scale cluster effect
According to the Guangrao County Bureau of Economics and Information Technology, in 2009, there were 37 rubber enterprises above designated size in Guangrao County, with total assets of 19.4 billion yuan, an increase of 23.5% over the previous year. The annual main business income was 27.05 billion yuan, accounting for 20% of the county's above-scale industrial enterprises, an increase of 2.3 percentage points over the previous year; and profits and taxes of 3.69 billion yuan, accounting for 22.5% of the county's above-scale industrial enterprises. The annual increase was 4.9 percentage points; the profit was 3.16 billion yuan, accounting for 25.9% of the county's above-scale industrial enterprises, an increase of 6.3 percentage points over the previous year. Among them, the main business income, profits, taxes, and profits of rubber enterprises above designated size increased by 42.1%, 54.7%, and 61.6%, respectively, over the previous year. The increase was 16.6, 30.1, and 36.6 percentage points higher than that of the industrial enterprises above the designated size of the county. The main force of rapid industrial growth in the county. There are 15 enterprises that have taxed more than 10 million yuan in the county, among them are Xingyuan Tire Group Co., Ltd., Shandong Jinyu Tire Co., Ltd., Shandong Hengfeng Rubber & Plastics Co., Ltd., Shandong Yongtai Chemical Group Co., Ltd., and Shandong Yongsheng Rubber Group Co., Ltd. Eight tire companies.
The deputy secretary of the CPC Guangrao County Committee and the county chief Tian Heyou: The rubber tire and auto parts industry is the dominant leading industry in our county. At present, the county has formed a vertically integrated, relatively complete industrial system centered on tire production, integrating steel cords, tire molds, tire capsules, wheels, brake pads, and brake discs. It is named the first in Shandong province. Batch of small and medium industrial clusters.
In recent years, government departments at all levels in Guangrao County insisted on input adjustment, increase by optimization, and vigorously supported new and high-tech, high-efficiency, low-energy, low-pollution all-steel and semi-steel radial tire projects, and actively supported The project implementation provides quality, efficient and convenient services. In 2009, 19 projects were implemented in tires and related supporting industries. Among them, there are 14 tire projects and 5 supporting industrial chain projects. The total investment of the project reached 7.17 billion yuan, and the investment completed in that year was 4.63 billion yuan, an increase of 35.6% over the previous year, becoming the industry with the most investment in projects. Shandong Jinyu Tire Co., Ltd. 2010 million/year steel radial tire project, Shandong Yongsheng Rubber Group Co., Ltd. 15 million/year semi-steel radial tire project, Hongyu Rubber Co., Ltd. 400,000 tire curing capsule expansion project, etc. 11 The project was included in the county's key projects.
In 2009, Guangrao County's radial tire production capacity and sales revenue accounted for 19% and 20% of the national radial tires respectively, and accounted for 45% and 38% of the radial tires in the province. Among the top 10 companies in terms of tire sales revenue in the country, Guangrao’s Xingyuan Tire Group Co., Ltd. ranked 6th. In the 2009 annual list of 75 global tires, Xingyuan Tire Group Co., Ltd., Shengtai Group Co., Ltd. and Shandong Jinyu Tire Co., Ltd. were ranked 33rd, 35th, and 45th respectively.
In 2009, Guangrao's tire exports continued to rise, reaching US$838 million, an increase of 13.7% over the previous year, accounting for 86.9% of the county’s total exports, and becoming the pillar product of the county’s exports. Among them, Shandong Yongsheng Rubber Group Co., Ltd., Shandong Hengfeng Rubber & Plastics Co., Ltd., Xingyuan Tire Group Co., Ltd., and Shandong Yongtai Chemicals Group Co., Ltd. and other four companies all exceeded US$100 million in exports, accounting for 64.5% of the county's total exports. .
In 2010, the county rubber industry continued to seize opportunities for development and accelerate investment. Including Xingyuan Tire Group Co., Ltd. 2.8 million / year steel radial tire, Shandong Yongsheng Rubber Group Co., Ltd. 5 million / year half steel radial tire project and a number of projects have started construction. Among the 65 key industrial projects promoted by the county, there are 21 supporting projects for tires and industrial chains. Among them, there are 15 tire projects and 6 industrial chain projects with a total investment of 11.28 billion yuan. After the project is put into production, it can increase sales revenue by 29.43 billion yuan and profits by 4.02 billion yuan.
Due to the rapid and concentrated development of the tire industry, a clustering effect of synchronous development of supporting industries has emerged, and the industries such as rubber additives, steel cords, carbon black, tire molds, rubber machinery, tire capsules, and wheels have also flourished. Guangrao's unique radial tire industrial cluster development model. In 2009, the tire mold capacity reached 4,500 sets, 1 million tire capsules, 120 vulcanizers, 100,000 tons of carbon black, 150,000 tons of steel cord, 5000 tons of cord fabric, 12,000 tons of rubber additives, and 1300 steel wheels Ten million sets form an industrial cluster with a relatively complete scale and a relatively complete chain. In July 2009, at the working meeting of the SME Industry Cluster in Shandong Province, the Guangrao County Rubber Industry was named the first batch of SME industrial clusters in Shandong Province. [next]
Improve quality and implement brand strategy
In order to comprehensively improve the technical level of the industry and the core competitiveness of the enterprise, Guangrao County guides enterprises to continuously increase scientific and technological input in accordance with the principles of government setup, corporate leadership, and complementary advantages, and strives to form a company-oriented, market-oriented, industry-research-research-combination system. Independent innovation system.
In 2009, Guangrao County relied on the National Tire Technology and Control Engineering Technology Research Center, Qingdao University of Science and Technology and Shandong Jinyu Tire Co., Ltd. to form the National Research Institute of Tire Technology and Control Engineering Research Guangrao Research Institute. The enterprise technology center of Shengtai Group Co., Ltd. was promoted to the provincial enterprise technology center, and the enterprise technology center of Shandong Wantong Mould Co., Ltd. was promoted to the municipal enterprise technology center. At present, among the county's rubber enterprises, there are one provincial-level industrial technology center, three provincial-level enterprise technology centers, and four municipal-level enterprise technology centers.
In addition, in order to comprehensively improve the quality of products, Guangrao County is establishing Shandong Rubber Tire and Raw Material Quality Supervision and Inspection Center. By then, the county tire companies from raw materials to products must be tested, which laid the foundation for Guangrao tires to provide quality and grade. The radial tire test center is expected to be put into use during the year.
At present, the popularity of Guangrao tires has been greatly improved in the domestic and foreign markets. Now has a well-known trademark in China: “Three A†of Shengtai Group Co., Ltd.; 9 famous trademarks of Shandong Province: “Shield Wheel†of Shandong Yongtai Chemical Group Co., Ltd., “Jinlu†of Shandong Jinyu Tire Co., Ltd., Shengtai Group Ltd. "Three A", "Shuangfeng" of Shandong Hengfeng Rubber & Plastic Co., Ltd., "Shixin" of Hengda Rubber Co., Ltd., "Jintu" of Shandong Hengyu Rubber Co., Ltd., and "Shandong Shuangwang Rubber Co., Ltd." "Shuangwang", "Hualu" of Xingyuan Tire Group Co., Ltd., "Jintai" of Shandong Dawang Jintai Group Co., Ltd.; 12 famous brand products of Shandong Province: Shuangfeng Brand and Changfeng Brand Load of Shandong Hengfeng Rubber & Plastic Co., Ltd. Automobile tires, Shengtai Group Co., Ltd. Three A-brand steel radial tire, Jinyu Brand, Jinlu Brand, Wanbao Brand Truck Tire of Shandong Jinyu Tire Co., Ltd., Hualu Brand Truck Tire of Xingyuan Tire Group Co., Ltd., Shandong Yongtai Chemical Co., Ltd. Group Co., Ltd. shield wheel semi-steel radial tire, Shengtai Group Co., Ltd. dolphin brand bead wire, Shandong Hualian Group Co., Ltd. Hualian brand radial tire steel curtain Shandong Hengyu Rubber Co. passer brand steel radial tires, Prudential of Shandong Shuangfeng Rubber Co., Ltd. brand of semi-steel radial tire.
Strong self-discipline to maintain the image of the industry
In order to further standardize corporate behavior, effectively safeguard the image of the industry, and establish an industry self-discipline mechanism, the Guangrao County Rubber Industry Association formulated a rubber tire industry convention this year on the basis of previous industry agreements. The contents include: complying with all laws and regulations of the country and operating with integrity; actively adjusting the industrial structure and product structure, doing a good job of energy-saving emission reduction and safe production; continuously improving the level of research and development and innovation of enterprises, improving product quality, and eliminating the sale of fake and shoddy products. Continuously improve the company's social credibility and market reputation; vigorously implement the brand strategy, do not engage in vicious competition; actively carry out technical exchanges, and jointly improve the level of production technology. A total of 40 rubber companies in the county have signed a pledge.
In addition, in order to achieve Baotuan development and reduce business costs, according to the unique advantages of Guangrao Tire Enterprise concentration, Guangrao County Economic and Information Bureau and the County Rubber Association jointly organized enterprises to implement joint procurement this year. At present, four companies, namely Shandong Jinyu Tire Co., Ltd., Xingyuan Tire Group Co., Ltd., Shengtai Group Co., Ltd., and Shandong Yongsheng Rubber Group Co., Ltd., have started joint procurement. Only in April this year, an open tender and joint procurement will save money. More than 2 million yuan. [next]
Multiple initiatives to build radial tire base
On April 2 of this year, the Guangrao County People's Government issued the "Opinions on Accelerating the Adjustment of Industrial Structure and Improving Industrial Development Level" (hereinafter referred to as "opinions"), and formulated a number of measures to build a radial tire production base.
The "Opinions" pointed out that we will strive to achieve the following goals by 2015: The industrial structure will be significantly optimized, and the main business income of the radial tire industry will be 104 billion yuan, accounting for 28.9% of the county's industrial share. The directions and priorities for industrial adjustment upgrade include: Focusing on advanced manufacturing projects such as high-performance passenger cars radial tires, radial trucks and engineering radial tires, we will continue to improve our independent R&D and innovation capabilities, actively cultivate brand-name products, extend the industrial chain, and increase supporting products. The development efforts to expand industrial clusters, improve the industry's local support and self-development capabilities; encourage the enterprises within the county and with domestic and foreign counterparts to carry out joint ventures and cooperation, the formation of large-scale enterprise groups, the cultivation of large-scale leading enterprises.
To this end, Guangrao County Government has formulated a number of measures, including: Supporting radial tire enterprises to further grow bigger and stronger. A one-time award of RMB 2 million will be given to the top 10 enterprises in the same industry in the main business income, and a one-time reward of RMB 1 million will be awarded to the top 3 enterprises in the same industry in the province; the enterprises within the county and the Fortune 500 companies will be encouraged. In addition to enjoying the above policies, joint ventures and cooperation will also give certain preferential policies in terms of land, taxation, etc. In principle, new and small-scale tire projects will no longer be supported. In addition, different incentive measures are stipulated for independent innovation, standardized production, energy saving and consumption reduction, and taking the brand road.
The Guangrao County Economic and Information Bureau introduced that after 3 to 5 years of hard work, it will strive to make Guangrao's tire production capacity reach 30% to 50% of the national tire production capacity, and will make Guangrao County the largest radial tire production base in the country and even in the world. By then, through the development of industrial clusters, it will be possible to bring into play the advantages of low cost and high quality. The Shandong Jinyu Tire Co., Ltd., Shandong Yongtai Chemical Group Co., Ltd., Xingyuan Tire Group Co., Ltd., Shandong Hengfeng Rubber & Plastics Co., Ltd., Shandong Yongsheng Rubber Group Co., Ltd. and other companies to create a national brand-name companies, so as to create a Guangrao tire brand.
In order to make Guangrao's rubber industry cluster develop faster, provincial and municipal governments have also actively established a communication platform for enterprises. In May of this year, the 2010 China (Guangdong) International Rubber Tire & Auto Parts Exhibition with the theme of “enhancing brand value and promoting trade cooperation†was successfully held in Guangrao. Due to the clustering effect of Guangrao Tire Enterprises, the show attracted global rubber and related companies. 315 companies from 15 countries and regions participated in the exhibition, and the professional audience exceeded 2.6 million. In the same period, the exhibition also held the 6th China International Auto Rubber Industry Forum, the 6th Conference on the Application of Rubber Technology in Vehicle Components, the 4th China Tire Market Development Seminar, and China-US Auto Parts Economics and Technology Cooperation. The international seminars, the U.S. Global Business Communication procurement briefing, the project signing and the results announcement and other major events further enriched the exhibition content.
According to the Guangrao County Economic and Information Bureau, the exhibition will be held annually. The first is to build a platform for exchanges and cooperation for enterprises, the second is to promote the optimization and upgrading of the Guangrao rubber industry, and the third is to expand the brand awareness of Guangrao Rubber, so that more people understand Guangrao. Rubber (tire) industry. [next]
Brief Introduction of Shandong Guangrao Key Rubber Tires and Affiliates
Shandong Jinyu Tire Co., Ltd.
Founded in 1995, it is a professional automotive tire manufacturer. With a total assets of 3 billion yuan, it has advanced tire production and testing equipment, and has established a complete quality assurance system. The annual production capacity is 3 million all-steel radial tires and 7 million semi-steel radial tires, and it faces 28 provinces and regions in China. Over 60 foreign countries provide Jinyu brand and Jinlu brand tires. The product was identified as a famous brand product in Shandong Province, and the Gold Road trademark was recognized as a famous trademark in Shandong Province. The company was recognized as a national top 500 informatization enterprise.
Xingyuan Tire Group Co., Ltd.
Established in 1994, it is a large-scale joint-stock private-owned enterprise group mainly engaged in tire manufacturing, integrating tire manufacturing, inner-tube production, international trade, cogeneration, new-type walls, new building materials, and new product development. With a total asset of 4 billion yuan, it has an annual output of 5.8 million pieces of all-steel radial tires, 200,000 engineering radial tires and 20,000 engineering radial tires. The products are exported to Europe, the Middle East, Africa, and Latin America. Australia and other places. Hualu brand steel radial tire was awarded the title of Shandong Famous Brand Product and Shandong Province Export Famous Brand Product. Hualu Trademark was recognized as Shandong famous brand.
Shandong Hengyu Rubber Co., Ltd.
Founded in 2005, with a total assets of 1.5 billion yuan, mainly in the production of tires, it is a large-scale joint-stock high-tech enterprise group integrating science, industry and trade into one, with an annual production capacity of 1.2 million steel radial tires and 100,000 engineering machinery tires. , military tires, biased tires 1.2 million. The company has a professional quality inspection center and scientific research institutions. The products are sold well in more than 30 provinces and cities in the country and in the United States, Europe, Southeast Asia, Middle East, Africa and other countries and regions.
Shandong Hengfeng Rubber & Plastic Co., Ltd.
It covers an area of ​​1.6 million square meters and has total assets of more than 5 billion yuan. It has an annual production capacity of 2 million all-steel radial tires and 8 million semi-steel radial tires. It has a rubber machinery plant and a thermal power plant. The company has established a perfect quality assurance system. The products are sold throughout the country and exported to Europe, Asia, Africa, the Americas and other places.
Shandong Yongtai Chemical Group Co., Ltd.
Founded in 1996, it focuses on tire production and is a large-scale joint-stock company integrating heat and power generation, solar photovoltaic, and science, industry and trade. The company mainly manufactures radial tires, light-duty radial tires, and radial tires for passenger vehicles such as Shield Wheel, Benners and Gudewei. Yongtai Group has consistently adhered to the business philosophy of “quality, integrity, standardization, friendship, and win-win†and “enhanced quality awareness and improved service level†is the core of the Group's work.
Shandong Yongsheng Rubber Group Co., Ltd.
It is a high-tech industrial group integrating R&D, production, sales and foreign trade of radial tires and related accessory products. Its annual production capacity is 3 million all-steel radial tires and 13 million semi-steel radial tires. Shandong Province won the quality of trust units, Shandong Province, top 100 foreign trade enterprises, Shandong Province, consumer satisfaction units, Shandong Province, technological innovation and other honorary titles, products sell well in domestic and the EU, North and South America, the Middle East, Africa and other markets.
Shengtai Group Co., Ltd.
It is a large-scale enterprise group focusing on tire production, integrating inner tube production, wheel manufacturing, international trade, new product research, and real estate development. With total assets of 3.5 billion yuan, the annual production capacity is 2.6 million steel radial tires, 6 million semi-steel radial tires, 1 million biased tires, 1.5 million butyl inner tubes, 1 million wheels, and 20,000 bead wires. Ton. Enterprises and products have been rated as the national contract and trustworthy enterprise, the national product after-sales service assured brand, the national advanced enterprise of spiritual civilization construction, the three A trademark was rated as China's well-known trademarks.
Shandong Dawang Jintai Group Co., Ltd.
With total assets of nearly 1 billion yuan, it has independent research and development capabilities and proprietary intellectual property technologies for radial tire molds, tire capsules, intelligent control dual-mode tire shaping vulcanizers, and annual production of 600 sets of tire molds, 200,000 tire capsules, and tire shaping vulcanizers. 80 sets are the largest R&D, production, sales, and export companies of complete tire curing equipment in Shandong Province. It has provincial-level technology centers, engineering and technical centers, academicians' workstations, and has 33 patents. The vulcanizer and capsule projects have won the second and third prizes for scientific and technological progress in Shandong Province.
Shandong Wantong Mould Co., Ltd.
With a total assets of 360 million yuan, the company is mainly engaged in the research, development, design, and manufacture of automotive radial tires. With a municipal-level enterprise technology center, it is the national torch plan project undertaking unit and has obtained a number of national technical patents. In cooperation with Japan TECHNO Corporation in 2008, the company introduced the company's automatic low-pressure aluminum alloy casting technology, equipment and main raw materials, production of high-grade precision cast aluminum alloy tires active mold, annual production of all steel radial tire 1000 sets of active mold, casting aluminum alloy 800 sets of tire molds. Wantong brand radial tires won the title of Shandong Famous Brand Product.
Shandong Hualian Group Co., Ltd.
Founded in 1999, with total assets of 1.12 billion yuan, it is a professional manufacturer of tire frame materials integrating product R&D, design and processing trade. The main products are steel cords for radial tires, dipped cord fabrics and bead wire. The company has two laboratories, chemistry and physics, and an R&D center. The key production equipment was imported from Italian COSCO company, Belgian FIB company and the United States. Hua Lvpai steel cords were rated as Shandong famous brand products and have been exported to Germany, Portugal, Belgium, Czech Republic, Indonesia and other places.
Shandong Best Chemical Co., Ltd.
Is a professional carbon black manufacturing and sales company. The carbon black production process adopts the continental carbon technology of the United States. It mainly produces 11 varieties of wet granulation carbon blacks such as N220, N330 and N660 with an annual production capacity of 80,000 tons. The DCS is used as the control system of the entire plant. The key control equipment is imported from American ABB Company and the technological level has reached the domestic advanced level. In order to reduce environmental pollution and develop a recycling economy, the 3,000-kilowatt carbon black tail gas power generation project was put into production in October 2005. Once it was successfully connected to the grid, environmental protection and energy conservation were significant.
Shandong Zhengshun Wheel Co., Ltd.
Founded in 2003, it focuses on the processing, production and sales of automotive wheels. Now it has an annual production capacity of 2 million pieces of various wheels, forming more than 180 models of two series of steel wheels and tubeless wheels. The products are also exported to Indonesia, Russia, South Africa, Brazil, while meeting the needs of the domestic market. Malaysia, more than 10 countries.
Shandong Shengtai Wheel Co., Ltd.
It is a national large-scale enterprise integrating scientific research, development, design, manufacture and sales of wheels. There are national-level laboratories, provincial-level enterprise technology centers, and provincial-level engineering and technology R&D centers. The Shengzhuo brand was recognized as a famous brand in Shandong Province. The lightweight steel tubeless radial tire wheel was recognized as a national key new product; the annual output of 100,000 tubeless construction machinery wheel has been included in the National Torch Program project. The company introduced the third Hess company in the world and the only fully automatic large-scale steel wheel production line in China, which can realize all on-line inspection of products. There are five series of products, more than 200 varieties, with an annual output of 10 million sets of various wheels, the product radiation throughout the country and exported to the United States, Russia, Brazil, Southeast Asia and other places.
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