Dongfeng Fengshen’s sales of A60, S30, and H30 products have reached 300,000 units in China. In order to further occupy the market and complete the Dongfeng Passenger Vehicle's goal of one million vehicles, it is necessary to introduce more powerful models. Nowadays, domestic urban SUVs are in the red and purple period, and Dongfeng has seized the tail of Inspur and launched the Dongfeng Fengshen brand's first SUV model, the AX7.
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Liu Yuchun, deputy general manager and head of sales department of Dongfeng Passenger Vehicle Co., Ltd. stated that when he developed AX7, he went to the Honda CR-V. At the same time, it believes that the AX7 is also more competitive than the same level of Haval H6, and its price is expected to be around 13-18 million yuan. For such prices, Liu Quan implicitly revealed that when the listing in November may have surprises.
Dongfeng Fengshen AX7 is the masterpiece of Dongfeng's "Military Transformation". The Dongfeng military technology platform has two directions: First, continue to strengthen its military products to meet the needs of the military. For example, Dongfeng Military's No. 1 platform is designed to develop Dongfeng “Warriorsâ€; second is to use military resources to build civilian products to improve the competitiveness of civilian products, such as Dongfeng. The second platform of the military industry, the representative work is Dongfeng Fengshen AX7.
Appearance appearance design, AX7 front grille uses three horizontal plating strips, intended to be the first of the eight “dryâ€ å¦ å¦, reflecting the obvious family characteristics of Dongfeng Fengshen, stable and atmosphere. The sharp eagle eye headlights and front grille use a double-through design. The sharp characteristic ribs on the hood echo with the headlight eyebrows and the dive C-line. The lower grille inverts the V-shaped feature to extend laterally, penetrates the side skirt features, and is surrounded by a large black body. The body surface is full of tension and fully reflects the hard-core and power of the SUV model. The AX7 has a body size of 4690 x 1850 x 1727mm, and the 2712mm wheelbase offers spacious interior space and is among the best in its class.
The interior main and sub-dashboards are integrated, with the upper panel “flying wing†design, and the central control 9†that is, the ash and the ash. The X7 interior is mostly made of soft materials, and the work is meticulous. Evenly, the first feeling would be considered a joint venture brand model.
It is understood that if the 2015 version of the C-NCAP crash test is to achieve 5 stars, it must be equipped with an active safety system. Dongfeng Fengshen AX7 is designed according to five-star safety standards and meets C-NCAP five-star safety requirements. It has as many as 31 active safety systems such as the body electronic stability system (ESP), LED daytime running lights, tire pressure monitoring system, and 360-degree panoramic image system. Configuration, and active safety head restraints, side airbags, side airbags and other 14 passive safety configurations provide peace of mind for occupants.
Powered by Dongfeng Aeolus AX7 powered by the French Peugeot Citroen (PSA) Group, with international advanced level, mature and reliable power system, AX7 is equipped with two naturally aspirated engines of 2.3L and 2.0L, both of which are from PSA.
The 2.3L engine has a maximum power of 126kW and a maximum torque of 230Nm, which is an automatic transmission. The 2.0L engine has a maximum power of 108kW and a maximum torque of 200Nm, which is a manual transmission. The AX7 has advanced technologies such as continuous variable valve timing (CVVT), piston independent cooling system, AEB balance system, etc., and has reached Euro V emission standards. The new Aisin 6AT gearbox has clear and accurate gears, and possesses a variety of gear control technologies such as graded logic control and gear holding control.
During the test drive of urban roads, the AX7 performed well in the low-speed phase and was relatively mediocre after the mid-high speed. The engineer's adjustment to it may be more biased towards the low-speed phase and take care of the city's driving needs. Throughout the driving process, tire noise, wind and engine noise are well isolated. Although some media friends reacted to the cockpit with engine noise during manual transmission to mid-to-high speed, most people did not find this problem. It may be due to high engine speed that the engine is still operating at a low speed.
With regard to the handling of the AX7, the factory specially arranged a venue test drive. Through the bumpy roads, wave roads, bilateral bridges, unilateral steep slopes, S-running piles, and full braking after rapid acceleration, the AX7's body stability, passability, structural rigidity, and braking performance are demonstrated. Acceleration and braking have a good grip performance, and the rigid performance of the whole vehicle is also stronger on a steep slope. After the acceleration, the sudden lane change was completed successfully and remained accurate in terms of directional control, which was not easy for a SUV with a ground clearance of 190 mm.
summary:
The Dongfeng Fengshen AX7 has three advantages over the CR-V, Haval H6, and Hyundai ix35, which may be competitive products in the future. It has three advantages: large space, high interior force, and its standard ESP system. Of course, it also has a low price advantage. The evolution of a brand is divided into three stages, from competitive price to competitive products, to strong product strength, to the final brand effect. The AX7 will become the key model for Dongfeng Fengshen's transition from "product strength" to "brand power."
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