Public car companies "marriage" to deal with double integration Jaguar Land Rover lightweight technology into advantages

Recently, Renault Nissan joined forces with Dongfeng Motor Group to establish an electric vehicle joint venture, which once again raised the issue of auto companies responding to double-integration policy.

The reporter noted that since the beginning of this year, a series of car companies have joined forces in the automotive industry. From the joint venture between Volkswagen and JAC, Great Wall Motor’s shareholding in Hebei Yujie, and Ford Motor’s joint venture with Zhongtai Auto, a large number of new energy joint ventures are being launched.

A person in charge of a new energy auto company told reporters in private that the so-called "marriage" can actually be understood. After all, traditional auto companies were not very active in the new energy field. Now they are using joint ventures to achieve complementary strengths and complete new energy requirements.

As for the brands of SUVs and other large models, the tests faced may be more severe. Take Chery Jaguar Land Rover as an example, the products focus on luxury SUVs and luxury sports cars, all driven by traditional fuels.

On this issue, a reporter from the Securities Daily recently interviewed Dai Murray, president of Chery Jaguar Land Rover Automobile Co., Ltd. He said that although new energy models are not available yet, the exploration of Chery Jaguar Land Rover in other fields of technology also reduces fuel consumption and carbon emissions. Made a contribution. Among them, the Jaguar brand's lightweight technology is particularly worth mentioning.

Chen Xuefeng, executive vice president of Chery Jaguar Land Rover Motor Co., Ltd., told reporters that the lightweight body is the biggest product and technology advantage of Chery Jaguar Land Rover.

Jaguar's aluminum body manufacturing technology is very much in line with the national requirements for energy conservation, emission reduction and double-integration. The revitalization of the future Jaguar brand in China and the global market will be an important issue for brand development.

Dual-integration policy pressure

According to the latest policy requirements, in 2018, the company's new energy scores need to reach 8% of production, and increase to 12% in 2020. The person in charge of the new energy auto company, who is unwilling to be named, told the reporter privately that the vast majority of joint ventures and foreign car companies are difficult to meet standards.

He said that if the car company can not offset its own negative points for fuel consumption, it may face the suspension of the application of the auto directory, stop the production of some traditional car models and other severe penalties.

According to data, in the first 7 months of this year, Chery Jaguar Land Rover sales increased by 46% year-on-year, accounting for more than 50% of Jaguar Land Rover sales in China. On July 21, with the opening of Jaguar Land Rover’s first overseas engine plant, its localization process has further accelerated.

However, it is worth noting that the three domestic models currently launched by Jaguar Land Rover are the Land Rover Range Rover Aurora, Land Rover Discovery’s two SUVs, and the long-wheelbase version of the Jaguar XFL. This product layout, with the gradual landing of the double-integration policy, seems to face more severe pressure.

In this regard, Chen Xuefeng said in an interview with reporters that Jaguar Land Rover has been very careful planning of future product lines and technical routes to respond to national energy-saving emission reduction and comprehensive fuel consumption requirements. Including lightweight body, energy systems and power system planning, etc., are steadily advancing.

Expand Jaguar brand product line

Chen Xuefeng said that in terms of energy saving and emission reduction, Jaguar Land Rover’s biggest advantage lies in its lightweight body technology.

The reporter learned from the Chery Jaguar Land Rover Changshu factory that its design and production of the Jaguar XFL aluminum body structure, the highest aluminum alloy content, up to 75%. The body weight is only 297kg, and the stiffness is increased by 28%.

But it is worth noting that the Land Rover brand is better than Jaguar either in terms of selling price or sales. In this regard, Chen Xuefeng said that from the past market performance, Land Rover is indeed more robust, but now the situation of the so-called "unbalanced development" has improved.

According to the data, from January to July this year, the overall sales growth of the Jaguar Land Rover brand is 34%, and the joint venture company is 46%. Among them, Jaguar brand alone, sales increased by 130% compared with the same period last year. Chen Xuefeng said that this shows that Jaguar’s strategy of revitalization is steadily moving forward.

The reporter noticed at the Chengdu Auto Show that Jaguar Land Rover had 3 of the 5 new cars announced that belong to the Jaguar brand. The new car plans for the next two years are all about the Jaguar brand, which seems to imply that the Jaguar brand has become a new one. Force point.