Speaking of LED, the first thing that non-industry people think of is the display on the square. However, it is little known that LEDs, as a kind of light source, can fly into the homes of ordinary people to provide lighting. In recent years, due to factors such as overcapacity and vicious competition, the LED industry has begun to face the pain of transformation and upgrading, and many companies are looking for a way out. In the eyes of the industry, civil lighting is the future of the LED industry. Many LED leading companies in Chengdu have quietly entered the village and stepped into the pursuit of new fields.
Lack of standard of pain, overcapacity, vicious competition [img]/upload_img/20131109095396089608.jpg[/img]
When a product is just listed, there will be a lot of imitation products. Zhang Wengao, head of the marketing department of Sichuan Lanjing Optoelectronic Technology Co., Ltd., told reporters that the company's main field of advertising is an extremely segmented market in the LED industry. Even so, the competition is still very large. The LED display field is the most competitive, and the frequency of entry and exit is very fast. Zhang Wengao said that this was the result of a large amount of capital entering in the past few years. Too much money entered, too much foam, and also led to overcapacity.
We have no other way, just keep moving forward. Zhang Wengao said that the company's sales last year was 300 million yuan. It is a leading position in Sichuan. Many products also have patents, but they still dare not relax. LEDs are slowly heating up in China around 2008, just like the electronics industry. The time for replacement is very fast. There is no national standard for the time being, and there is disorderly competition.
Some experts predict that if the LED industry does not change the disorderly competition, produce low-end products, and rely on the state, it will likely repeat the old road of wind power and photovoltaic industry, and prosperity will become a short-lived.
Turning to seize the 250 billion market quietly layout civil lighting from the surface, the main market of Lanjing Optoelectronics is the advertising logo, but the company has already begun to lay out the lighting industry.
A special company has been set up to develop the lighting field, accounting for about 20% of the company. Zhang Wengao said that the main market is currently commercial, and will increase investment in the future, which is the company's future focus. According to the reporter, this series of actions is very low-key.
In fact, the lighting field has been the main direction of the transformation of many LED companies. Xinli Light Source, which is well known to the public as a subway project, has been in the field of lighting since 2008. We are more optimistic about the civilian market. It is expected that the investment and revenue of civil lighting will exceed commercial lighting and engineering after five years. The company’s staff responsible for the external publicity said.
The LED advertising logo is about 10 billion yuan in the domestic market, but the lighting market has about 250 billion yuan. Zhang Wengao said that although the competition is still huge, the advantages of traditional lighting giants such as Op Lighting and NVC Lighting are obvious. However, with the technological advantages, many LED companies have resolutely aimed at the lighting cake.
The crouching is currently waiting for the technology and price timing during the shuffling period. The current civil lighting market is still in the dormant period and is not suitable for large-scale entry. The person in charge of Xinli Light Source said that it is currently necessary to compete with traditional lighting for channel distributors. Many distributors are only initially testing water LED lighting, and the channel construction environment is not mature. Secondly, if the distribution point is arranged to a certain extent, there is still a big problem. The price of LED lamps is relatively higher than the price of fluorescent lamps. Although it has the characteristics of energy saving and environmental protection, the market of ordinary people still needs to be cultivated.
There is also a need for improvement in terms of technology. Zhang Wengao said that from the specific occasions of civil lighting, there is still a gap between LED lighting fixtures and laboratory data. Only when the price of LED lamps declines, technology upgrades, and increased awareness are ripe, the market will show an upward trend.
Zhang Wengao said frankly that the current reshuffle period of the LED industry, some companies can not help, disappear is normal, because the market is more and more rational, but there will still be many large companies to stay, this industry is still a sunrise industry. With the introduction of industry standards, policy support has gradually landed, prices and technology are gradually aligning with the market, and market space and benefits will soon come.
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