"Jiangling Motors will use five years to build a first-class automobile manufacturing base with the most competitive commercial vehicle in the Asia Pacific region." Jiangling chairman Wang Xigao painted a blueprint for Jiangling's development. .
Recently, the editor-in-chief and senior reporter of China's seven largest car print media gathered Qi Jiangling, Wang Xigao, chairman of Jiangling shares, and Chen Yuanqing, president of the company, held discussions on the market environment of commercial vehicles in China and the future development of Jiangling shares. In the discussion, Chen Yuanqing said: Jiangling shares should become a first-class automobile manufacturing company with commercial vehicles as the core. Jiangling shares will not be excessively pursuing the expansion of production capacity and scale, but will build a high-quality commercial vehicle. Therefore, Jiangling shares proposed to be the most competitive commercial vehicle base, so that China's commercial vehicles truly based on the world market.
Jiangling chairman Wang Xigao: “JMC will use five years to build a most competitive automobile manufacturing base with commercial vehicles in the Asia-Pacific region.â€
Chen Yuanqing, President of Jiangling Co., Ltd.: “The long-term corporate goal of JMC is to build a first-class automobile manufacturing company with commercial vehicles as its core.â€
China will become the largest commercial vehicle market and production base in Asia
Chen Yuanqing: In the next five years, China will be able to surpass South Korea and India and become the leading manufacturer of commercial vehicles in Asia.
In the discussion, Chen Yuanqing said: At present, the Asian commercial vehicle market accounts for about 50% of the world's total sales. In Asia, led by China, India, and South Korea, production and sales have surpassed the United States and Europe, becoming the main market for commercial vehicle growth. By 2013, it will become the largest production and sales market for heavy-duty and light commercial vehicles.
Jiangling develops China's commercial vehicles with a global vision
(Wang Xigao said Jiangling wants to develop China's commercial vehicles with the eyes of the world.)
When asked by reporters about the future development of Jiangling Commercial Vehicles, Wang Xigao said that JMC should develop China’s commercial vehicles in a global perspective.
When talking about the trend of commercial vehicles in the world, Wang Xigao believes that the overall commercial vehicle development in the world is toward “four modernizationsâ€. Specifically, “four modernizations†means dieselization, carization, safety, and environmental protection. In other words, the future commercial vehicles must have the power and fuel economy of diesel; have a more comfortable, humanized driving space at the sedan level, and controllability; more complete and active safety configuration, safe body structure Meet or exceed the environmental emission standards of the regulations. This "four modernizations" is also the main trend of Jiangling's future product development.
When asked by reporters about the joint venture's impact on Jiangling's product development, Wang Xigao said: "JMC has obtained international advanced production management technology from the joint venture process. For example, in cooperation with Isuzu, Jiangling has absorbed a lot of experience and The company has its own brand JMC and has formed a series of light trucks and pick-up trucks with independent intellectual property rights. Jiangling people have always believed that joint ventures are not simply introduced, they must be absorbed and they should be used by me. This is a success."
At the same time, Wang Xigao also said that Jiangling has been tracking the world's most advanced product technology, focusing on product development, manufacturing capabilities, to maintain the leading edge of product technology. The company has no shortage of research and development expenses. In order to achieve technological innovation, the company has invested heavily in research and development expenses and has surpassed 5% of sales for the past few years. Now JMC has been able to launch a new car each year. In the future, JMC will further enrich the production line and may involve other commercial vehicle products in the future. Wang Xigao made it clear that in the next five years, China's commercial vehicles will be based on the development of core competitiveness of independent brands.
When talking about Jiangling's corporate competitiveness, Chen Yuanqing said: "To create the strategic goal of a first-class automobile manufacturing company with a commercial vehicle at its core, JMC has successfully explored a set of effective solutions through more than ten years of joint ventures. Development model, and possesses five core competencies: technological R&D capability, innovation management capability, channel marketing capability, customer service capability, and team cohesion capability.†In the dual-brand operation of JMC, President Chen Yuanqing said: Jiangling is performing earlier. Dual-brand operation, and now there are other commercial vehicle manufacturers have begun to adopt this model, which shows Jiangling's strategy is successful. The so-called dual-brand strategy is to cooperate with international giants and to maintain the independence of the national industry, and attach equal importance to Ford's joint venture brand, JSMC, and JMC.
The introduction of Transit V348 made Jiangling jump to new heights
Through cooperation with Isuzu, JMC has developed its own brand, JMC, and has developed a series of follow-up products such as light trucks and pickup trucks. Through cooperation with Ford, Jiangling has not only had the international high-end light passenger production capacity, but also shared the same R & D platform system with Ford. In the process of introducing and localizing V348, a group of highly qualified and international R&D teams were trained. After being able to launch a new car every year at JMC, R&D capability is second to none in the commercial vehicle industry. In terms of product development, Chen Yuanqing said that high-end light passengers, light trucks, and pickup trucks will continue to develop. In the future, other commercial vehicle categories will also be involved. In short, Jiangling will go through the high end.
Regarding the new product V348, Chen Yuanqing said that V348 is a leap for JMC, and it is also a testimony of Jiangling's good cooperation with Ford. The V348 project Jiangling invested more than 9 billion yuan in the early stage. This car is currently the mainstream model of European light passengers, and won the "European Commercial Vehicle Award," the award, in space, comfort, handling, carrying and other aspects have a very strong market advantage. Jiangling will use V348 as a platform to derive a series of high-end light passenger products.
When the reporter asked how to position Quanshun and the new V348, Chen Yuanqing said that Transit and V348 are not in the same market segment. Both have great differences in terms of price, function, and use groups. Quanshun is mainly a logistics vehicle, and the new V348 is more emphasis on commuting and receiving markets. These two products make Jiangling's light passenger products more comprehensive.
Chen Yuanqing also mentioned that Jiangling has also obtained a lot of valuable experience and technology in cooperation with Ford. Jiangling has benefited from quality control, process management, logistics, and personnel training. In particular, during the process of introducing V348, Jiangling fully complied with Ford's technical standards, and very rigorously came up with V348. Many of the indicators exceeded the European targets during the testing phase. Quanshun borrowed the Ford Q1 review model to improve supplier evaluation and optimize the integration of the supply system. At the same time, Jiangling has also invested heavily in the establishment of JPS Jiangling lean production system, and constantly improve product quality and cost savings.
Jiangling shares fully considers the application needs of Chinese consumers. While maintaining Ford's original technological advantages, it has carried out more than 300 technological innovations and created a number of “first†in the light passenger sector, fully reaching Europe. III emission standards, low cost of use, energy saving, strong power. According to reports, V348 has exceeded the level of European prototypes in the improvement of air conditioning performance, Ford Europe is considering the repurchase of Jiangling this technology.
Chen Yuanqing also added that “JMC shares will shape the V348 as a new benchmark for the light passenger market, which means that it will lead the development trend of light passengers. We do not talk about the old Quanshun and the new Quanshun. It can consolidate the current market and provide the current Market demand.But when the V348 New Transit came out, it had a qualitative leap in terms of driving comfort, ride comfort, space, appearance, durability, and safety.It was better for high-end users. image of."
High-quality products for overseas markets
In 2006, Jiangling was awarded the title of “National Vehicle Export Base Enterprise†by the Ministry of Commerce and the National Development and Reform Commission. In overseas markets, Jiangling also achieved very good results. Chen Yuanqing said that the export volume of Jiangling has exceeded 7,000 units in 2006, and exports are expected to exceed 10,000 units in 2007. By 2010, Jiangling will strive to export 20% of its total output.
Unlike many independent brands that go to the world, Jiangling did not use low-price competition. Wang Xigao said: "We never engage in price wars." In overseas markets, Jiangling’s commercial vehicles never accepted a large list of batch sales, and JMC commercial vehicles were sold at premium prices. Currently, JMC's price in the international market is higher than that in China. It is also higher than that in Korean cars, and its product performance is also high. This shows that Jiangling's commercial vehicle brand has laid a good market foundation and has also obtained a very good reputation. In 2007, after three years of hard work, JMC Corporation finally opened the door of the Russian commercial vehicle market that was regarded by its peers as a “high threshold†and opened up the territory again for Jiangling’s overseas market. In the fourth quarter, Jiangling will hold a meeting of more than 100 global Jiangling agents to further strengthen Jiangling’s overseas market and expand its network.
From the perspective of international development trends, the “four modernizations†of diesel vehicles, commercial vehicles, safety, and environmental protection of commercial vehicles are becoming increasingly apparent. Jiangling Motors also regards this trend as the future product development direction. Chen Yuanqing said that Jiangling's products have reached the front of similar products in terms of car and safety, and the interior and safety configuration are complete. Especially in the use of diesel technology, Jiangling is also very mature. The combustion efficiency of diesel vehicles is 27% to 30% higher than the combustion efficiency of gasoline internal combustion engines. The fuel price has now quadrupled. The original price is a few dollars, now four or five US dollars, which has severely hit gasoline vehicles in the international market. Japanese and Korean commercial vehicles. Now that the United States is also developing diesel vehicles in Europe, it is clear that dieselization is a trend. Jiangling has a traditional advantage in terms of diesel engines. This is the result of JMC’s earlier integration with the world.
Steady focus on achievement of core competitiveness
When talking about Jiangling Capital Markets, Chairman Wang Xigao said that Jiangling’s development is based on soundness and focus. In the past ten years, Jiangling focused on taking the product line of high-end products. The stable business strategy has created a miracle of sustained and steady growth for ten years, and people have seen a booming Jiangling. According to the “28 law†of the market, high-end light passengers account for only 20% of total sales, but they account for 80% of the profits of the light passenger market. Jiangling has high-end products and guarantees profit margins. In the future, Jiangling will use high-quality products to ensure sales and return to shareholders.
Wang Xigao said: “In the past ten years, Jiangling has focused on high-end commercial vehicles. The upcoming V348 will be the representative of the next generation of high-end light passengers. Jiangling will establish it as a new benchmark in the light passenger market and lead the trend. It can consolidate the current market. To provide the current market demand, but when the V348 new all-out comes out, we hope that V348 can seize part of the MPV market, its comfort, technicality has reached this level, and its appearance looks very beautiful and generous, it You can squeeze this market."
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