According to data released by Japanese automakers, in March 2016, Nissan, Toyota, Honda and Mazda's four major automakers all recorded year-on-year sales growth, with Toyota increasing by as much as 40%. The new wave of sales of Japanese cars in China is largely determined by small-displacement models, which is closely related to the reduction of the purchase tax on small-displacement vehicles in China.
Among the four Japanese automakers, Nissan is still the highest retail sales in China in March, followed by Toyota. The highest growth rate for Toyota, reaching 40.6%, Honda also achieved double-digit growth with 14.7%, Nissan's slight increase of 0,5%. The total sales of the four companies in China in March was 323,900 units, an increase of 16.2% year-on-year. The total sales volume in the first quarter was 910,300 units, up 11.2% year-on-year. If coupled with Suzuki, Mitsubishi and Subaru, which are smaller in sales in China, Japanese cars sold nearly one million units in China in the first quarter.
From the perspective of vehicle sales, small-displacement models contributed a lot. Nissan's growth in March mainly relied on Sylphy, hackers and bluebirds; Toyota for Corolla, Ralink and Vios; Honda for Binzhi, XR-V; Mazda for Angkeira .
Nissan Motors sold in China in March 2016: 110,200 units, up 0.5% year-on-year
Nissan's sales in China have been boosted by Sinhuang's singular bluebirds. In March 2016, Nissan's terminal retail sales in the Chinese market were 110,200 units, compared with 109,633 units in March 2015, a slight increase of 0.5% year-on-year. In the first quarter, Nissan Motor sold a total of 298,600 units in China, a slight increase of 0.8% year-on-year, compared with 296,280 units in the same period last year.
In March 2016, Nissan was able to barely achieve year-on-year growth in the Chinese market, mainly due to three models: Sylphy, Hacker and Bluebird.
Among them, Xuanyi sold 21,327 vehicles in the month. In January of this year, the car was once sold down due to the renewal of the car, and now it has resumed the title of Nissan's best-selling model in China, accounting for nearly 20% of the total sales. Both hackers and Bluebirds sold more than 9,000 vehicles in the month. The former was listed in October 2015.
Toyota Motor sold in China in March 2016: 100,500 units, up 40.6% year-on-year
Toyota's sales in China soared 40.6% in March. Corolla has soared. In March 2016, Toyota's retail sales in the Chinese market reached 100,500 units, compared with 71,500 units in March 2015, a year-on-year increase of 40.6%. In the first quarter, Toyota's cumulative retail sales in China was 291,000 units, compared with 227,700 units in the same period last year, a year-on-year increase of 27.8%.
In January, Toyota sold 125,000 units in the Chinese market, compared with 94,700 units in January 2015, a sharp increase of 32.1% year-on-year. In February 2016, its retail sales in the Chinese market was 65,400 units, an increase of 6.3% over the 61,500 units in February 2015. Overall, Toyota maintained a good sales growth momentum in China in 2016.
Thanks to the halving of the small-displacement vehicle purchase tax implemented last year, Toyota's compact cars and small cars grew rapidly in China last month. FAW Toyota Corolla rose 55% year-on-year to 21,200 units. GAC Toyota Rayling climbed 32% to 10,900 units year-on-year. FAW Toyota Vios surged 88% year-on-year to 10,600 units.
Honda Motor sold in China in March 2016: 97,215 units, up 14.7% year-on-year
Honda's sales in China increased by 15% in March: Binzhi soared 90% of its joint ventures in March 2016. Honda's domestic sales of domestically produced vehicles in the Chinese market was 97,004 units, up 14.8% year-on-year. 84,510 vehicles. From January to March, the cumulative retail sales of Honda's domestically produced vehicles in China increased by 11.1% year-on-year to 261,731 units from 235,676 units.
Including imported cars, the total sales volume of the Honda brand in China in March was 97,004 units, an increase of 14.8% compared with 84,514 units in March last year. In the first quarter, the Honda brand increased by 11.1% from 235,683 units to 261,735 units.
In addition to Yangge, all of Honda’s brands sold 97,215 vehicles in China in March, compared with 84,760 vehicles in March last year, up 14.7% year-on-year. In the first quarter of the year, Acura’s sales in China fell by 13.1% year-on-year to 563 units. As a result, all of Honda’s brands sold 262,298 units in China in the first quarter, compared with 236,331 units in the same period last year, a year-on-year increase of 11.0%.
In March, the sales of Honda models basically continued the trend of the previous months: the sales of traditional main models such as the Accord and CR-V fell, and the two small SUVs, Binzhi and XR-V, were the main growth drivers. However, Siming and the two major Honda joint venture brands have achieved sales growth in the long-awaited situation.
Mazda's sales in China increased by 8% in March. Angkor's sales broke through 10,000 units. In March 2016, Mazda achieved 15,991 units of retail sales in the Chinese market. In March 2015, Mazda's retail sales in China were 12,901 units. Growth of 8.0%.
Mazda's two sales channels in China, FAW Mazda (microblogging) retail sales of 3,721 units last month, compared with 5,337 units in March 2015, a year-on-year drop of 33.1%. Changan Mazda is the main force to stop falling, from 9,284 vehicles rose 27.6% year-on-year to 10,603 units, and in February it fell 12.9%.
In the first quarter of this year, Mazda achieved cumulative retail sales of 58,406 vehicles in the Chinese market. In the same period last year, it sold 58,636 vehicles in China, down slightly by 0.4% year-on-year.
In March 2016, Angke Sela sold 10,100 units, a surge of 63% year-on-year, accounting for 63% of Mazda's sales in the month and 95% of Changan Mazda's sales.
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