The product line has been continuously improved, the production and sales volume has grown against the trend, the industry chain has integrated internal and external flowering, and the industrial alliance has deepened and upgraded...
In 2009, Weichai continued the momentum of rapid growth in recent years. Once again, it created the “Miracles of Weichai†and delivered a beautiful response in the harsh winter of the financial turmoil.
Product section: Perfecting product platform production and sales growth
In 2009, Weichai not only launched a large number of its own-developed 10 litre, 12 litre blue engine, but also promoted 300,000 units of 3L and 4L low-power engine projects and 100,000 units of 5L and 7L. In the mid-power engine project, in addition, 300 high-power 3000- to 10,000-horsepower high-power ship power projects also entered the commercialization stage. On December 9, Weichai Power signed a technical cooperation agreement with Italian VM Engine Company. According to the agreement, Weichai Power will introduce 10 models of VM company's multi-cylinder engine with the world's leading level of VM engines. The introduction of this technology not only makes Weichai successfully enter the small diesel field, but also marks the Weichai power from 3L. , to 32L engine complete series layout.
With a complete product platform, Weichai's market is also more coordinated and diverse. It is reported that in 2009 Weichai's market share of heavy trucks with a total weight of over 14 tons was maintained at more than 40%, and the market share of loaders was as high as 80%. On the basis of consolidating traditional advantages such as heavy-duty trucks and 50 loaders, Weichai has further expanded its target market with medium-power engines and new energy power products in the fields of passenger cars, heavy-duty trucks, and non-loaded automotive markets. At this point, Weichai has initially established a vertically and horizontally coordinated, diversified and effective market structure.
In addition, the production and sales volume of Weichai achieved a substantial increase year-on-year. Take the Lanqing series as an example. With the implementation of the National III emission standards, Weichai's Lanqingguo III series received widespread praise from users, especially the Weichai Lanqing WP10 series. Its monthly output of 10,200 sets is the other enterprise III. Model 10L displacement diesel engine can not be compared. On the last day of 2009, the Weichai Group's 40,000th high-speed high-power engine in December went offline smoothly. This is the first monthly output of Weichai exceeding 40,000 units, which is also the highest monthly output of high-power engines in the world.
Industry Chain: Layout Shandong Heavy Industry Bargain-hunting Overseas Market
On June 18th, 2009, Shandong Heavy Industry Group, a company that integrates the three major groups of Shandong equipment manufacturing industry, Weichai Holding Group, Shandong Construction Machinery Group and Shandong Automotive Industry Group, was unveiled in Jinan. Tan Xuguang, chairman of Weichai Holding Group, became chairman of Shandong Heavy Industry Group. Shandong Heavy Industry has four major industrial sectors. With the engine as the core, the powertrain system for multiple markets such as vehicles, ships, and power generation equipment is built; the vehicle system with commercial vehicles as the core; and the construction machinery with products such as bulldozers and excavators as the core engineering Machinery industry segment; integrated auto parts business within the group, forming a platform for auto parts.
The establishment of Shandong Heavy Industry was the most important step in improving Weichai's industrial chain in 2009. In fact, early in 2009, Weichai accelerated the adjustment of its industrial layout. On February 23, Weichai Power announced a high-profile announcement that: On January 23, 2009, Weichai Power (Hong Kong) International Development Co., Ltd., a wholly-owned subsidiary of Weichai Power, won a bid of 2.99 million euros to obtain related information of Baudouin. Assets, the book value of this asset is approximately 13.8177 million euros. After the acquisition is completed, it will fill the gap in the production R&D technology of Weichai Power's high-power engines with 16 liters or more.
On the morning of November 24, the Yangzhou City Government and Weichai Holding Group Co., Ltd. formally signed a strategic cooperation agreement. At the same time, Weichai Group and Yaxing Group and Yangchai Company also signed a joint venture and cooperation agreement. According to the agreement, Yangzhou will become the center of automotive parts and ship power system manufacturing of the Weichai Holding Group in the Yangtze River Delta Region.
Industry Alliance: Deepening Futian Alliance to Bosch Cooperation
As an independent engine supplier, Weichai Power attaches great importance to cooperation with upstream and downstream industry chain companies. In 2006, Weichai Power entered into a strategic alliance with Foton Motors and Bosch. This year, Weichai has further deepened its strategic partnership with Futian and Bosch.
On July 6, 2009, Foton Motor Co., Ltd. and Weichai Power Co., Ltd., which have enjoyed a good cooperation relationship, jointly held the "Fukuda Motors - Weichai Power Deepening Strategic Cooperation and Launching Ceremony for Launching and Promoting the LanQingguo IV Engine Launch" in Weifang, announcing deepening Strategic cooperation to jointly promote LanQingGuo IV engine. At the same time, the upgraded version of the Weichai Blue Engine 4 engine was announced here. This engine will be tested with Beiqi Foton Co., Ltd. According to reports, Weichai Power will also co-register with Foton Motor and possess the core power brand "Wei Chaiou V Power."
On July 9th, 2009, we developed the first Weichai Power, which has a completely independent intellectual property state III engine, and held a 120,000-odd celebration and marketing campaign for the Lanqing Electronic Control III engine in Beijing. The rail system supplier - Germany Bosch signed an agreement in Beijing. It is reported that the possession of the Weichai Blue Engine has reached 120,000 units in a short period of time, and the high-pressure common rail system has contributed to it. Therefore, the long-term strategic cooperation between Weichai and Bosch will be logical.
According to an agreement signed with Bosch, the two parties will, based on the principles of mutual benefit and common development, give full play to their respective technologies, quality and market advantages, and establish a long-term, close, and win-win strategic cooperative relationship. Bosch will use its own technological advantages and experience to support Weichai products to meet emission regulatory requirements, thereby enhancing the market competitiveness of Weichai products. Weichai will use its market influence to support RBCD in expanding its influence and market share in the Chinese market. The principle of cooperation between the two parties is: timely communication, mutual trust and mutual benefit; product research and development, technology sharing; market development and risk sharing. The evaluation in the industry will further promote the in-depth development of bilateral cooperation and greatly enhance the competitiveness of both parties in their respective fields.
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