Standing in the "Internet" turf, in addition to bringing huge opportunities to the vehicle market, the car repair market has also set off a wave of "Internet auto repair" model. It is reported that "Internet Auto Repair" is an auto repair enterprise that integrates online and offline resources, through online drainage, and offline experience will open up the trillion-scale automobile aftermarket.
"3·15, really maintenance. Resist the invisibility, bundling, dragon hole consumption, and advocate consumption transparency." ** On the microblog of the fast repair enterprise, this marketing slogan was played with the help of 3.15. The 4S shop “Small Diseases Dazhi†exposed at the 3.15 party will also give the quick repair enterprise a positive promotion.
It is understood that similar to the ** fast repair car after-sales maintenance and repair enterprises, through the integration of online and offline mode, is rapidly developing. The data shows that at the end of 2014, the number of car ownership in China reached 154 million. The size of China's Narrow-back car market has exceeded 700 billion yuan, and the scale will exceed 1 trillion yuan in five years. It will surpass the United States in the next few years.
Incomplete statistics, the current domestic maintenance of O2O products about 20 models, a total of about 2000 to 4000 orders for maintenance orders, mainly divided into vertical search, vertical e-commerce, home maintenance, to store maintenance.
Nowadays, in the face of a huge market, various funds are rapidly entering the automotive aftermarket, and “Internet Auto Repair†is an important aspect. “The Internet model can significantly reduce storefront costs, improve service capabilities, and significantly increase customer satisfaction.†A car maintenance person is introducing a car care store into the Internet.
The analysis pointed out that the Internet has swept the traditional industry and has undergone profound changes, and the automobile industry is in it. Internetization will enhance service and efficiency and promote flat and centralized development of the industry. However, unlike the Internetization of traditional commercial retail enterprises, the automotive aftermarket emphasizes business online and offline, and the offline user experience is more important. The key to future development is to address online traffic sources; improve offline service experience; and expand service categories and frequency.
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