2011 was the year of China's security network and high-definition explosion. Every project involved everyone talking about the Internet and talking about high-definition video. After the wave spread over front-end camera vendors and storage vendors, it began to back-end video. Monitoring platform vendors have a huge impact. This makes the market of China's security video surveillance software, which is not very mature, even further unpredictable. Faced with this situation, how platform companies can identify their own positioning, how to obtain the ability to continue to profit, has become a problem for each video surveillance platform business at this stage of thinking.
Crises and opportunities are always coexisting. In the face of newer technology impacts on immature markets, with the gradual popularization of networks and the increase in large-scale network monitoring projects, the role of video surveillance platforms in the entire system becomes more pronounced. Gao Youqiang, Product Manager of Wisdom Telecom Technology Co., Ltd., said: 'In the past, many of the parties involved in the project decided to first decide on the front-end equipment bidding video surveillance platform. More and more Party A will first decide on the platform to bid for front-end equipment. Users pay more attention to the role of the platform. '
The concept of simulation is gradually diluted
At present, in the video surveillance platform market in China, the concept of the past simulation era was gradually replaced by the concept of the Internet. The new concept is not only a change in marketing practices, but also more important is the change in the pricing model, product positioning, and R&D direction. It is understood that at present, on the Chinese security market, the price of video surveillance platforms is still based on the number of channels, and the mainstream is maintained at a price of 200-1000 yuan/channel. However, with the investment in construction, the image managed by a video management platform will reach With tens of thousands and hundreds of thousands of capacities, the management platform has gradually broken the restrictions on the number of ways in terms of architecture, and the era of the number of front-end units has passed. No matter which industry, which users, the basic needs are determined, for the video management platform should appear in the form of a module, what business needs to load what business, so as to meet the needs of different users in different industries and serve the user. Yu Jiangfeng, Marketing Manager of Hangzhou Tianshi Intelligent System Co., Ltd. thinks: 'From the perspective of the entire security market, products are developing in depth in the industry. The slogan of 'industry solution provider' has become a common understanding of the current platform sales, and security products have already broken through. The concept of original security, the professional application of functional requirements is gradually expanding. '
It can be said that regardless of which industry and which users, the basic needs are determined. For the video management platform, it should be in the form of a module. What services need to be loaded are what can satisfy the needs of different users in different industries and serve the users. . 'In the age of simulation, the pricing of video surveillance platform software was mainly based on the number of channels,' said Lai Menghai, general manager of Ruijie Networks Technology Co., Ltd., 'With the popularity of the Internet concept, the pricing of functional modules for product pricing is gradually being implemented. in. '
The change of network monitoring platform is not only the standard of price positioning, the division of product types has gradually begun to change. Currently, the market mainly exists, small and medium-sized video surveillance platforms (below 2000 roads), large-scale monitoring management (2000-10000 roads) and Super-large management platform (over million roads). However, with the deepening of industry applications, different product categories are classified according to the industries in which they are located. According to Gu Changhai, research and development director of Beijing Zhongsheng Yihua Technology Co., Ltd., the video surveillance management platform can be divided into an operator monitoring platform and an enterprise-level monitoring management platform. The carrier monitoring platform is mainly integrated with the large-scale management platform owned by the operators, completes video management and monitoring functions, and mainly strengthens network management advantages. The application oriented is also city-level security monitoring, which requires the system to adapt to various network environments. Enterprise level is mainly for enterprise security monitoring needs, high personalization, need to go to other business applications combined, such as access control, alarm and other applications, and even associated with its business, such as production data, management data, functional requirements are very strict, very high customization Requirements.
LZ, chief operating officer of Shanghai Ziya Information Technology Co., Ltd., believes that the video monitoring platform can be divided into basic types through additional functions, and can meet the basic needs of management; linkage type, combined with access control and alarm linkage; intelligent, adding Intelligent analysis and other functions; integrated, integrated BA / OA and other systems.
It can be said that with the increasing demand for different applications in various industries, each platform vendor continues to dig deeper into functions, and the concept of product classification will become the mainstream in this period. At present, there is no clear positioning for the video surveillance product platform classification. The main reason is that based on the different application requirements for the industry, video surveillance management, based on the characteristics of different targeted platform products.
Crises and opportunities are always coexisting. In the face of newer technology impacts on immature markets, with the gradual popularization of networks and the increase in large-scale network monitoring projects, the role of video surveillance platforms in the entire system becomes more pronounced. Gao Youqiang, Product Manager of Wisdom Telecom Technology Co., Ltd., said: 'In the past, many of the parties involved in the project decided to first decide on the front-end equipment bidding video surveillance platform. More and more Party A will first decide on the platform to bid for front-end equipment. Users pay more attention to the role of the platform. '
The concept of simulation is gradually diluted
At present, in the video surveillance platform market in China, the concept of the past simulation era was gradually replaced by the concept of the Internet. The new concept is not only a change in marketing practices, but also more important is the change in the pricing model, product positioning, and R&D direction. It is understood that at present, on the Chinese security market, the price of video surveillance platforms is still based on the number of channels, and the mainstream is maintained at a price of 200-1000 yuan/channel. However, with the investment in construction, the image managed by a video management platform will reach With tens of thousands and hundreds of thousands of capacities, the management platform has gradually broken the restrictions on the number of ways in terms of architecture, and the era of the number of front-end units has passed. No matter which industry, which users, the basic needs are determined, for the video management platform should appear in the form of a module, what business needs to load what business, so as to meet the needs of different users in different industries and serve the user. Yu Jiangfeng, Marketing Manager of Hangzhou Tianshi Intelligent System Co., Ltd. thinks: 'From the perspective of the entire security market, products are developing in depth in the industry. The slogan of 'industry solution provider' has become a common understanding of the current platform sales, and security products have already broken through. The concept of original security, the professional application of functional requirements is gradually expanding. '
It can be said that regardless of which industry and which users, the basic needs are determined. For the video management platform, it should be in the form of a module. What services need to be loaded are what can satisfy the needs of different users in different industries and serve the users. . 'In the age of simulation, the pricing of video surveillance platform software was mainly based on the number of channels,' said Lai Menghai, general manager of Ruijie Networks Technology Co., Ltd., 'With the popularity of the Internet concept, the pricing of functional modules for product pricing is gradually being implemented. in. '
The change of network monitoring platform is not only the standard of price positioning, the division of product types has gradually begun to change. Currently, the market mainly exists, small and medium-sized video surveillance platforms (below 2000 roads), large-scale monitoring management (2000-10000 roads) and Super-large management platform (over million roads). However, with the deepening of industry applications, different product categories are classified according to the industries in which they are located. According to Gu Changhai, research and development director of Beijing Zhongsheng Yihua Technology Co., Ltd., the video surveillance management platform can be divided into an operator monitoring platform and an enterprise-level monitoring management platform. The carrier monitoring platform is mainly integrated with the large-scale management platform owned by the operators, completes video management and monitoring functions, and mainly strengthens network management advantages. The application oriented is also city-level security monitoring, which requires the system to adapt to various network environments. Enterprise level is mainly for enterprise security monitoring needs, high personalization, need to go to other business applications combined, such as access control, alarm and other applications, and even associated with its business, such as production data, management data, functional requirements are very strict, very high customization Requirements.
LZ, chief operating officer of Shanghai Ziya Information Technology Co., Ltd., believes that the video monitoring platform can be divided into basic types through additional functions, and can meet the basic needs of management; linkage type, combined with access control and alarm linkage; intelligent, adding Intelligent analysis and other functions; integrated, integrated BA / OA and other systems.
It can be said that with the increasing demand for different applications in various industries, each platform vendor continues to dig deeper into functions, and the concept of product classification will become the mainstream in this period. At present, there is no clear positioning for the video surveillance product platform classification. The main reason is that based on the different application requirements for the industry, video surveillance management, based on the characteristics of different targeted platform products.
Release date:2011/11/21 16:02:36
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