From January 5th to January 6th, 2011, the 2012 Business Conference of Valin Motors with the theme of financial piloting and marketing innovation was held in Shenzhen. More than 600 representatives from dealers, service providers, banks and media from all over the country attended the conference. Get together and plan for marketing in 2012.
The meeting reviewed the work of Hualing Heavy Truck for the whole year of 2011 and put forward the sales target for 2012. The heavy truck market in 2011 was extremely bleak, but Valin's performance in product quality and profitability was second to none. Hualing invested more than 1 billion yuan in technical transformation projects with an annual production capacity of 50,000 heavy trucks and state-level enterprise technology centers. However, due to proper fund management and effective risk control, 2011 has become the healthiest in the history of Hualing. The year has laid a very solid foundation for a more healthy development in the future. Although the market situation in 2012 is still full of uncertainties, various factors have positively predicted the prospects of Valin and proposed to achieve a total sales target of 32-35 thousand units throughout the year and require marketing companies to The vast numbers of distributors, service providers and banks are making concerted efforts to fight a beautiful battle.
The current homogenization of heavy truck products is extremely serious. Therefore, depending on what the future market competition depends on, relying on selling financial solutions, financial services will be the most important factor in determining market sales, as well as the general trend and general direction. To play a greater role in promoting sales and enhancing the competitiveness of enterprises. According to Hualing executives, in 2011, the sales volume of Hualing heavy trucks reached RMB 600 million, and the sales of mortgages in 2012 will reach RMB 1.5 billion. If the special vehicles Xingma and mining dump trucks are added, the entire group will Reached a scale of 5 billion mortgages. During the 12th Five-Year Plan period, two-thirds of Valin's business staff will be financial and financial personnel, and only one-third of them will be marketing staff. When Hualing’s mortgage sales exceed 3 billion, it is Hualing Plug-in. It is time for the wings to take off.
To implement the marketing theme of financial piloting and marketing innovation and continue to strengthen the financial platform construction, Valin will issue relevant policies to operate the financial leasing companies and microfinance companies of Valin and provide them with strong financial support. While doing a good job in finance, we do not forget to control risks. Continue to develop new sales networks, especially logistics vehicles, northern markets and weak regional networks, and improve 100 powerful marketing network systems. In terms of products, Valin will develop large mining dump trucks and strive to use the mining dump trucks as the third pole of company's performance growth in 2-3 years; to develop and promote medium and heavy truck platform products; Kama and conventional products reduce weight and reduce weight, improve product quality.
The technical service director of Valin Corporation fully explained to the delegates the main work of the technical service in 2012: keeping up with the market's continuous expansion of demand, adding 200 service personnel and corresponding service equipment and improving emergency service capabilities; increasing the number of accessories for the market Investing and increasing spare parts quotas; Serving the users of Star Kemah, enabling Star Kemah users to really feel the service guarantee of high-end heavy trucks; The company will also serve the key regions and key customers; Intensify the network construction and human and parts investment in the weak areas. We will implement a 1:2 rationing policy for some regions, integrate service networks, build an efficient service network system, increase the efficiency of service settlement between service stations and companies, and strengthen the training of the company itself and the service personnel of service stations.
At the meeting, representatives of financial institutions such as Bank of Communications, Huishang Bank and China Everbright Bank introduced their financial support programs and financial support to the participating dealers' representatives. They also promised to carry out more in-depth cooperation with Hualing and distributors in order to achieve tripartite cooperation. win.
The conference also commended the dealers and service providers that have performed outstandingly in marketing and service in 2011. The majority of the customers in Jiangxi Lingma, Guangzhou Lingma, and Shantou won the Sales Champion Prize, the Sales Second Prize and the Sales Third Prize respectively. Car sales awards, best financial cooperation awards, fastest progress awards, outstanding contribution awards, outstanding dealer awards, best spare parts dealer awards, best service provider awards, and outstanding service provider awards are also falling . More than a dozen distributor representatives with strong advantages in financial services, such as Jiangxi Lingma, Chongqing Huanyu, and Shanghai Dajin, also took office and talked about financial service experience. They also stated that they are distributors developed through the platform of Valin. , We have already shared the achievements of Hualing Development. We will continue our efforts in the future to work hard with Valin to increase the market share of Hualing products and complete the annual sales target.
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