How to improve the instrument industry's product added value?

With the global economy picking up, in the past few months, the export growth data of various industries has shown a gratifying picture. The instrumentation industry is no exception. China Instrument Industry Association, a special advisor Yan Jiacheng pointed out: It is expected that the growth rate of production and sales in the instrumentation industry in 2010 will be about 11%, with a range of 9%~15%; the profit growth will be about 10%, and the range will be 8%~15%; It is a low and medium speed positive growth.

According to customs statistics, in the first half of this year, China's import and export instrumentation amounted to US$32.89 billion, which was an increase of 60.3% over the same period of last year. Exports of instrumentation reached US$20.25 billion, an increase of 77.6%, and exports were evenly priced at US$40.3, down 13.3%. Exports of instruments and instruments were US$12.64 billion, an increase of 51.9%. The uniform export price was US$22.6, down 30%, and the processing trade mode accounted for more than 80%.

The export of instrumentation industry has thus entered the "double 10 billion" era. However, from the above data, we can easily find out that although China's instrumentation industry has grown in terms of exports, most of them export in the form of processing trade. Like many industries, this low value-added export method is based on cheap costs, and profit margins are limited to a large extent.

Therefore, a big problem is that the old growth issues are facing our industry: How to increase the value-added products of the instrument industry? With rising raw materials and rising labor costs, this has become a problem that companies must face in the long run. Here, the editors of China Instrument Exhibition Network offer a few suggestions for reference only:

First, quality added. As its name implies, it is enough to improve quality and provide better and better products than its competitors. This is a method that some excellent small and medium-sized instrument companies use most often. They invest in research and development to improve the product's process, adding technological components to increase the added value of the product, and relocating the product to break the market in which the product is located. Price vicious competition. We believe that the benefits of technology to products are far more than these. In the near future, the speed and quality of using technology to increase the added value of products will increase.

Second, additional channels. Is to use the value of the channel to enhance their own value, such as the Jinzhou subtle instrument that the author encountered, although the scale of the company is not large, but they will be positioned in the high-end channels of temperature instrument production, through the special requirements with aviation and other areas, to enhance the value, also Achieve the breakthrough of the product.

Third, the product appearance attached. Although the instrument industry does not pay much attention to the design of the appearance of the instrument, in recent years, the imitation of foreign instruments has caused many people in the industry to wonder why the appearance of foreign instrument products must be imitated. Some improvements in the appearance of some products may give companies different results.

Fourth, service additions: Services have now become the core model of corporate competition. According to one document, companies that provide better services have a 7 percent higher profit margin than their competitors. This is why Haier can become a Chinese company. The important factors of the leading brand of home appliances, the author purchased Haier air conditioner, no problem for more than four years, and later the machine issued noise, hit Haier customer phone warranty, did not drink a glass of water during the maintenance process, smoking a cigarette, even more commendable is that After repairing, the author received five calls a month from Haier's maintenance department and customer service department to inquire whether it is repaired, whether it is satisfied with the maintenance, and what needs to be helped. The value of such meticulous service is really great. Imagine that the consumer bought it. Haier’s electrical appliances, what brand will it buy the next time it replaces electrical appliances?

Fifth, the solution is added. For many industries, quality products and services are not enough, but also to create better and more value for consumers. These additions are mostly adopted by large-scale instrument companies. For example, the one-stop shopping experience of Siemens meters has saved industry customers the trouble of purchasing a variety of sporadic products. For example, the EndressHauser instrument proposes various solutions for the metallurgical industry, ship automation, logistics, water treatment and other industries, so that the perfect combination of products and services.