When market conditions are good, inventory is a treasure, and dealers often place more orders. Once the market conditions have turned sharply, more vehicles have become a burden. The rapid growth of the market in the first half of this year and the sudden turning point are the main reasons for the inventories bubble within the channel.
At this time, the performance of the entire vehicle company is worth commenting.
Some companies, in strict accordance with the order of production, and throughout the country to help dealers adjust the car to digest inventory; some companies have one more link, so that dealers reported invalid orders and reduce production.
Obviously, the latter is more far-sighted. This action to clean up inventory not only reduces the burden on dealers, but also saves the company the trouble of shuffling around. When the situation in the country is suddenly turned down, where can the extra vehicles be adjusted?
In the past two years, the heavy-duty truck market began to “be unconventionalâ€, and it was difficult for dealers to grasp the conditions of the off-season sales and the busy season. In this case, if the inventory clean-up is set as a normalized mechanism, reducing the pressure on the channels will benefit the manufacturer's win-win situation.
Of course, only when the market suddenly changes, it is necessary to have measures to clear inventory, or a large number of dealers will increase the bubble of the channel. For some “foam makers†within the channel, enterprises should give some degree of management.
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