FAW Jilin publishes mini vehicle strategy

On April 19th, Xu Jianyi, general manager of China FAW, and the leaders of the Group released the Group's “Twelfth Five-Year Plan” to reaffirm the important strategic position of the independent brands in the group. Among them, FAW Jilin, as the base of China FAW Small Business Passenger Cars, is an important force for the Group's own products, and it shoulders the 12th five-year target of “production and sales of over 600,000 vehicles, accounting for 12% of the group's total, 30% of independent products”. This objective shows China FAW's confidence in and hopes for FAW Jilin Micro-vehicle strategy and China's micro-vehicle market. It also shows that FAW Jilin will surpass its dream in the next five years.

Hu Hanjie, general manager of FAW Jilin Automobile Co., Ltd., said, “Our goal is to 'guarantee 180,000 and challenge 200,000'. We will focus on building Xenia as a strategic platform to support FAW Jilin's incremental efficiency improvement in the next five years. As the main brand supporting the production and sales volume of FAW Jilin, Jiabao launched two upgraded products this year.In addition, in order to promote the realization of the overall goal, FAW Jilin has also put forward brands, products, services, channels, markets, regions, and management. Seven specific strategies to pursue the improvement of product quality, can have more intensional growth, and truly achieve excellence."