On November 12, 2013, the 2013 National Enterprise Culture Demonstration Base (FAW Jiefangxi Diesel) on-site will be held in Wuxi jointly organized by the China Enterprise Confederation and the China Entrepreneurs Association. Wang Jianjun, executive deputy secretary-general of the Enterprise Culture Construction Committee of the China Enterprise Confederation, read the commendation of the “National Enterprise Culture Demonstration Base†awarded by FAW Jiefang Xichai . Yin Aiping, Vice Chairman of the China Enterprise Confederation and Chairman of the Board of Supervisors of the State-owned Key Large Enterprise, Ji Xiaonan Vice Mayor Cao Jiazhong of Wuxi City, Qi Yanmin, Deputy Director of FAW Group Company Propaganda Department, Liu Yanchang, Deputy Secretary of Party Committee of FAW Jiefang Co., Ltd., experts and scholars of domestic corporate culture, representatives of national enterprise culture demonstration bases, journalists of the media, representatives of Xichai suppliers, tin A total of 150 Chai employees participated in the conference and jointly celebrated Xichai as a “National Enterprise Culture Demonstration Base†and jointly witnessed the release of Xichai’s “Eagle Culture†brand and shared the rich achievements of Xichai’s corporate culture construction.
Cai Zhenfa, Party Secretary of Xichai Factory, released the “Eagle Culture†element brand at the meeting, and made a theme report “Creating a Cultural Brand, Leading Independent Innovation, and Promoting Harmonious Development.†Vice President of the Graduate School of Management, Chinese Academy of Sciences, Zhao Hong commented on the construction of Xichai's corporate culture. She highly praised the typical practice of Xichai in the construction of corporate culture and highly affirmed the achievements of Xichai's corporate culture work. Qi Yanmin, Deputy Minister of Propaganda Department of FAW Group Co., Ltd., represented FAW Group Co., Ltd. to congratulate Xichai as a demonstration base for corporate culture in the country and put forward hopes and requirements for future work.
Inherit and consolidate to build a cultural system
In the past 70 years since the establishment of the factory, Xizhai has undergone four difficulties: the hardships of entrepreneurship, the glory of development, the twists and turns of transformation, and the brilliance of its transformation. The main technical and economic indicators have been at the forefront of the industry for many years. The turnover rate of liquid assets, sales revenue per capita, and labor productivity of all employees Indicators that reflect the company’s operational capabilities have ranked first in the industry for many years. It also set the world's first single-series diesel engine production and sales scale, and successfully developed the first domestic four-valve engine with independent intellectual property rights and other number one historical records. The achievement of these achievements is the joint efforts of all Xichai people, and it is inseparable from the orientation, cohesion, encouragement and restraint of Xichai's corporate culture.
In the 70 years of reform and development of Xichai, it has accumulated unique cultural connotations and formed a relatively complete corporate culture system. Gradually formed a cultural system with the "5+1" concept culture, nine conceptual cultures, behavioral culture and environmental culture as the main body. Among them, the core philosophy culture is "learning, innovation, resistance, self-improvement" from the corporate spirit; "national brand, high-end power" in corporate value; corporate vision "independent Xichai, strength xichai, harmonious xichai"; corporate mission "to enable users Being more satisfied, making the company more staid and making its employees more casualâ€; corporate philosophy “look far and wide, and always look at the world; know ourselves and always look at the market; take precautions and always look at tomorrowâ€; work style The slogan shouted to the end, a way to go to the end, a work done to the end "constituted. Under the guidance of these ideas, each employee of Xichai has the motivation to learn, advances in a direction, works with goals, condenses personal energy into a joint force that promotes the development of the enterprise, and strives toward a common goal.
Promote symbiosis with cultural people
Xichai's corporate culture is not just hanging on the wall. It is a mouthful, but it is translated into concrete actions and becomes an internal drive to promote the development of the company.
Xichai integrates corporate culture and management system effectively. When formulating related management systems or issuing relevant documents, it incorporates elements of culture into the system. Through dissemination, implementation, and inspection of systems and documents, employees are gradually implementing the implementation of the system. Cognize, identify, experience and implement corporate culture concepts, and slowly turn culture into its own actions to achieve the goal of “cultivating peopleâ€. By cultivating people, promoting the harmony between people and businesses, people and society, and people and nature, the culture is transformed into the productivity and competitiveness of the company. After years of hard work, Xichai's corporate culture has taken root within the company. To ensure that it meets market demands, all employees of the company take responsibility for corporate development. With a high degree of responsibility and sense of ownership, they have dedicated wisdom and dedicated sweat to demonstrate the unity of Xichai people. "Strive for hard work and dedication."
Xichai's corporate culture is not only deeply rooted internally, but also actively communicated to suppliers and distributors. Many partners have learned from cognition, recognition and recognition. For example, a dealer who has cooperated with Xichai for many years, and the motto of the office in the general manager's office is the “Five One†assessment requirement of the party committee of Xichai. Many partners are also being infected by Xichai’s corporate culture. They not only distribute Xichai products, but also spread Xichai’s culture.
Because they agree with Xichai's corporate culture, because of the same value orientation, many partners have formed a strategic relationship with Xichai. In order to meet Xichai's product upgrade requirements, suppliers have invested heavily in equipment purchases, keeping pace with Xichai’s new product development schedule and providing support. In order to increase the sales of Xichai's products, distributors actively promote the promotion of Xichai products, actively assist in market development, and even open up special venues in the sales hall to promote Xichai's image, display Xichai culture, recommend Xichai products, and make users deeper. Understanding Xichai at a hierarchical level and identifying Xichai products.
Improve Sublimation and Strengthen Development Stamina
Xichai's practice history has always proved a truth: the development of enterprises can not be separated from the root of culture, is the cultural force to promote the development of enterprises to achieve a qualitative leap, corporate culture is the ultimate competitiveness of enterprises.
In 2011, Xichai officially opened the prelude to four entrepreneurial ventures, and put forward a proposal to make Xichai a “national brand, high-end power, a hundred-year-old foundation, and employee happiness†and tin that made Xichai’s products “become the engine industry's Mercedes-Benzâ€. Chai Meng. Around this dream, Xichai has launched a brand building work. Based on the inherent culture of FAW, Liberation, Wuxi, and Xichai, combined with the company's future development strategy, Xichai refined and innovated corporate culture and officially launched the “Eagle Culture†element brand.
"Eagle" is the king of the sky. It is a proud man of nature and represents the spirit of tenacity, hard work, and integration. Choosing "Eagle" as the totem and spiritual symbol of Xichai's brand culture vividly and vividly interprets the essence of Xichai's corporate culture. "Eagle's toughness", perseverance, persistence and persistence, highlight Xichai's execution culture; "Eagle Beat", hard work and progress, save aspirations, interpretation of Xichai's continuous self-learning culture and self-improvement Innovative culture; "The harmony of the eagle", harmonious symbiosis, creating a harmonious environment, reflects Xichai's harmonious culture. Through the general descriptions of the three keywords “Toughâ€, “Beat†and “Combinationâ€, the core essence of Xichai’s “Eagle Culture†is fully displayed, which makes the corporate culture more connotative, the image more concrete, and the artistic conception far more profound.
In the future development, FAW Jiexi Xichai will insist on taking "eagle" culture as its command, continuously enrich cultural connotation, condense employees' morale, stimulate entrepreneurial pride, and enable enterprises to go faster and go further in the path of scientific development. Stable and go better!
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