Exceeded the 2012 Ice Delicate Trucks and Tires National Distributor Conference Ice City

On December 31, 2011-January 3, 2012, the National Distributors Conference of Linglongka Bus Tires and New Year's Day Carnival was held in the beautiful ice city-Harbin. The theme of the conference is "Beyond 2012", which implies that Exquisite Tire will continue to advance with the majority of distributors, go hand in hand, and jointly surpass 2012's confidence and determination, which has been well received by distributors.

On the evening of December 31, 2011, Wang Feng, Chairman and General Manager of Linglong Tire, awarded the Strategic Partner Award, Outstanding Dealer Award, and Marketing Coach Award to dealers with outstanding performance in 2011. The award-winning speech of General Manager Liang Junfeng of Qingdao Dongsen was very touching. He said: “To tell the truth, it is very hard to do a tire business. I think there was bitterness and joy in this year, but I can sit here today and accept the exquisite company’s The awards are worth feeling this year. Because the exquisite tires have me today, I have so many lovely employees, with the goal of fighting for them, thanks to exquisiteness and thanks to Wang Zong!"

On January 1, 2012, the National Dealership for Linglongka Bus Tire was held in the hotel conference hall. The President of Linglong Tire Wang Feng summarized the work of the company in 2011. In 2011, Linglong achieved brilliant results in the contrarian: high-performance radial tires won the second prize of national scientific and technological progress; the company’s technical center was identified as National Enterprise Technology Center; brand value of 9.269 billion yuan, ranking first in the domestic tire industry; successively by Changchun FAW, Futian, GM Wuling, Shaanxi Heavy Duty Auto and other auto manufacturers as "outstanding supplier award." From January to November 2011, Linglong's tire sales revenue, overseas sales revenue, and total import and export volume increased by 22%, 18%, and 26% respectively from the same period of last year. At the same time, Chairman Wang Feng made plans for the company's five major overtaking goals in 2012.

Ling Hui's tire brand minister Ye Hui summed up the brand marketing work in 2011. In 2011, the company focused on sponsoring sports marketing for the Chinese women's volleyball team. Through planning a series of marketing events and using various media channels such as television, print, and networking, the company maximally propagated the event and publicized it, resulting in a significant increase in brand value. "Linglong Tires With the Chinese women's volleyball team along the way "Sports marketing case was also rated by the CCTV at the end of the year as the 2011 CCTV top ten sports marketing business classic case." In 2012, Linglong Tire will continue to rely on the women's volleyball team and the Olympic Games as a rare opportunity and platform. While actively participating in major sporting events, the women's volleyball will be closely integrated with its own corporate culture to pursue excellence. The professional attitude has strengthened the absolute influence of the exquisite brand, continuously consolidating its core competitiveness and building a world-class tire brand. At the meeting, exquisite tire R & D center engineer Ma Xiaogang, domestic marketing manager Wang Jindong spoke on exquisite card passenger car tire product improvement, new product development, and the next sales channel construction.