At the high-end forum on the development of e-commerce for tire rubber products held in September 2014, participants introduced the development of tire e-commerce at home and abroad. During the meeting, someone raised a question. Since tire e-commerce companies in Europe and the United States have become more mature, can they simply move this model directly to China? This issue has triggered many participants to think and discuss.
"Europe and the United States do have a mature platform for tire e-commerce, but it is not yet clear whether their models can adapt to China." One participant judged the tyre world network. "Actually, for the tire electricity supplier, the country is in the process of exploration. Which model will succeed eventually is still unknown."
Domestic e-commerce platform is not yet mature
Relevant media have recently learned that a domestic tire e-commerce company has recently encountered a bit of difficulty. The reason may be that there is a problem with the funds chain. In the eyes of a person in the industry, it is unavoidable that domestic tire e-commerce is more or less a bit of a problem, because so far, although the e-commerce model is diverse, none of the models has a mature and absolute influence.
The opinion of this person is that with the company's electricity supplier theory, tire giants such as Michelin and Hantai, will occupy a place in the e-commerce field in the future. “It depends on the so-called store where they are now desperately expanding. The result of opening stores like 'Tiannu Sanhua' is to gradually take up the retail market. The tire is a special commodity, and online sales can be supplemented with Installed under the line. With a large number of stores, plus a good brand reputation, e-commerce sales is a matter of course."
On the basis of third-party platform theory, he cited the example of Tirerack, America’s first tire online sales platform, as the “automotive expertâ€. This kind of e-commerce can provide comprehensive sales and services such as auto decoration and auto repair while providing tire sales and installation, and is therefore more easily accepted by consumers.
For tire e-commerce, Fan Rende, honorary president of the China Rubber Industry Association, also has deep feelings. He believes that tires as a special consumer goods, the European market e-commerce model is more mature, and achieved a more ideal result. Especially in Germany and the Netherlands, there has been a relatively influential tire e-commerce platform. China's tire industry is facing a strong impact from e-commerce, and it should combine its national conditions to create a distinctive international and professional e-commerce model.
Europe and the United States tire electricity supplier platform influence
In today's China, the trend of e-commerce is growing stronger and more and more traditional enterprises are attracted to them. As one of the products closely associated with the final consumer, tires are increasingly becoming the darling of the e-commerce market. However, in the view of the relevant persons participating in the e-commerce forum, compared with the fast-growing tire e-commerce abroad, the country is currently more trying or exploring.
"Especially in the replacement of tires, e-commerce products in some developed countries have developed very rapidly, and the domestic market is doing quite a mess in this market." A company analyst said that this is consistent with the actual market sales. , Lack of credit, the impact on the e-commerce market can not be discounted.
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