On November 8, 2012, Cummins opened China's first Cummins parts brand image store in Kunming. By promoting genuine parts, end users in the market will become the ultimate beneficiaries.
“Unlike most other Cummins Authorized Dealer Stores, Cummins Parts Brand Image Stores is set up in the local influential auto parts city or construction machinery market.†said Cao Yan, Marketing/Sales Director of Cummins (China) Investment Co., Ltd., belonging to the Kunming area. In the area of ​​dense construction machinery, the image shop will first be opened in Kunming. It will take the professional and unified Cummins brand image to the front of the market, close to the end-users, and establish a brand name of Cummins's pure professional brand and a distinctive banner of formal channels in this user-intensive area in Kunming. , allowing users to feel confident about purchasing genuine Cummins parts and repair services.
At the same time, Kunming Zhenzhi Trading Co., Ltd. as Cummins's first Cummins retail brand image store, opened a new part sales business model. Cao Yan said that this new business sales business model will gradually be promoted throughout the country. In the future, more engineering machine users will feel the value of using genuine parts and services.
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