Dean Tire is the focus of Cooper to open the domestic passenger car market
In the winter of 2008, with the financial crisis, major auto companies experienced an unprecedented cold. The continuous decline in car sales has caused the tire industry to face the risk of recession, and the reduction in the export volume of tires has created an unprecedented crisis.
In addition, since last year, the country has adopted a variety of austerity measures, resulting in tires companies face a decline in profitability, inventory accumulation, debt gradually increased, there are problems with corporate cash flow. Some foreign-funded tire factories with relatively strong financial strength have also experienced continuous production cuts and even short-term shutdowns due to poor efficiency.
In terms of card and passenger car, the original major customer logistics company, due to the sharp drop in trade volume, is in urgent need of saving operating expenses, and the cost of truck and bus tires is precisely the part that it urgently needs to control.
Caption: The Dean brand is positioned in the mid-to-high-end truck and passenger car market, aiming to provide higher mileage, higher service life and more comfortable and safe experience for medium and long distance users.
Faced with the continued cooling of the market, card and bus dealers and manufacturers how to survive and seek development has become an urgent task. Especially in the current situation where cost pressures are drastically increasing, customers' demands for tire dealers and manufacturers are increasing, and they need to provide more cost-effective products and more comprehensive services. In the face of this market change, major manufacturers have gone to the sea and have shown their best skills. They have endeavored to improve their own product quality and services and actively control costs to stabilize and expand the market.
Major companies have launched personal services for card passenger car tire users, approached users through services, and promoted the company's philosophy in the service process. Foreign-invested companies are also building a truck and bus tire factory in Huateng, continuously increasing the production of localized production, and reducing costs with economies of scale.
This shows that service-oriented and cost reduction have become mainstream measures adopted by major manufacturers.
Caption: Dean brand flagship store aims to provide consumers with high value-added fleet overall cost management solutions to deal with complex market conditions
Product first - from the United States, developed specifically for Chinese road conditions
When the economic environment is unfavorable, and dealers and customers are squeezing costs, it is undoubtedly the goal pursued by major manufacturers to help fleet users maximize the effectiveness of tires and provide high value-added services. Cooper Tires, the global tire replacement specialist, is responding to changes in the market with the fastest speed in the field of passenger car tires. It helps distributors and users start from the product itself and increase product value and efficiency.
The newly-listed Dean Tire was developed by Cooper Tire's U.S. R&D headquarters for the Chinese market, and is a passenger car tire produced by Cooper Chengshan (Shandong) Tire Co., Ltd. According to different market segments, each of the big truck passenger car brands established by Cooper Chengshan Co., Ltd. launched the brand of passenger and truck brands Chengshan, Aotong, Fushen, etc., while the Dean brand is positioned in the high-end card and passenger car market, aiming to provide higher- Mileage, higher life and more comfortable and safe experience.
Dean Tire uses a specially developed rubber formula for its production, applies a more robust design concept to the shoulder, bead, and carcass, and also adds tire handling, durability, grip, and other major aspects. In product development, to ensure the tire's wear resistance and long life and driving comfort.
Photo: Cooper tires are introduced into the distribution mode of foreign advanced truck and bus tire stores - providing integrated integrated services such as sales, rapid maintenance, repair, refurbishment, and tire replacement for tires and tire accessories.
Service-oriented, providing high value-added solutions
In the current severe economic situation, in addition to providing high quality products for Chinese consumers, Cooper Tire also strives to introduce a model for distribution of tires and tire accessories from foreign countries. It provides sales, rapid maintenance, repair and refurbishment of tires and tire accessories to customers. Comprehensive integrated services such as tire replacement. This will provide consumers with a high value-added fleet overall cost management solution to deal with complex market conditions.
As a tire replacement specialist, Cooper hopes to help commercial vehicle customers effectively improve tire use efficiency through their professional services. Cooper will be equipped with a professional technical team to recommend suitable products for customers based on the operating conditions of the fleet, regularly and professionally maintain and guide the correct use of tires, guide consumers to properly use and maintain tires, and extend the service life of tires. In terms of after-sales service, Dean Tire's flagship store dealership will also provide tire files, regular tracking and a series of services, and strive to be more responsible to consumers. With a complete service system, Cooper helps customers reduce their overall cost of consumption and maximize the value of their tires.
Particularly commendable is that the first Dean brand card passenger car tires flagship store opened in November 2008 - San Lunbao Tire Store was the first to introduce this model, not only providing product display and service as one The sales platform also provides consumers with high added-value fleet cost management solutions.
Cooper's flagship store of Dean brand truck and passenger car tires is decorated with a unified brand image
Reduce costs and improve tire use efficiency
Opposite to the service, major manufacturers take the mainstream measures. In the current economic situation, designers are particularly concerned with how to increase the use rate of the tire market. The actual waste of tire usage in the Chinese market is not only related to market management, but also has a great connection with the bad habits of consumers. The data shows that the current truck and bus tires in the market are usually scrapped for 100,000 kilometers. However, with the standard use guidance and professional tire maintenance, ordinary truck and bus tires will increase mileage by at least 50%. Therefore, if we can regulate the habits of new tires and help consumers develop a scientific habit of using tires, we can effectively save costs and improve the competitiveness of our fleet.
Cooper Tire is committed to taking a leading role in this process. Provide comprehensive guidance on product selection, maintenance and usage habits. In the high-value-added service plan put forward by Cooper, the company will first guide customers to identify product targets and normalize the performance of tires. Many bus and bus drivers do not have a clear choice on the location of the product. Dealers are obliged to guide long-distance truck and bus drivers to buy long-distance tires rather than other products. Second, the installation and maintenance of tires and goods are also included in the new service requirements. For example, a truck loaded with containers requires proper loading and transposition of the goods to achieve normal tire wear and uniform wear.
After the sale, Cooper is expected to release a professional truck and bus tire solution in December this year to help customers increase the value of their tires and thus save costs. With proper management, it is possible to increase mileage, damage parts, and reduce fuel consumption. In terms of the tire itself, CPK (Cost per Kilometer) can also be greatly reduced. Play the highest value of truck and bus tires - this is the ultimate goal of Cooper. The concept of such overall service management has been successfully verified in some dealerships, and the benefits of services have been recognized by dealers and consumers.
Yang Jun, chairman of Shanghai St. Lunbao Tire Sales Co., Ltd., said: “Cobalt brings a brand-new model to our dealers - the store is no longer simply selling tires, but is also a fusion designed specifically for consumers. A platform for integration of product display and service, through cooperation with Cooper, we have improved the quality of comprehensive services and adapted to changes in the market more quickly, and believe that through our efforts, we can eventually reach consumers, distributors, and manufacturers. A good situation for common benefits. "
The financial crisis brought a great crisis to tire companies, but Cooper Tire has full confidence. Mr. Cao Kechang, president of Cooper Tire & Rubber's Asia Pacific region, said: "After various measures, we have the confidence to switch from 'critical' to 'viral', to survive the winter and wait for the next round of economic boom to flourish."
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