Competition strength engineering machinery companies rabbits have outstanding skills

After the break of the Spring Festival holiday, at the beginning of the Year of the Rabbit, the domestic leading enterprises in construction machinery did not express any slackness and they threw out the grand blueprint of the future.

It is understood that Sany Heavy Industry, Shandong Heavy Industry, Xugong Group, Zoomlion, Liugong Group and other five leading companies recently proposed the goal of achieving 100 billion yuan in sales revenue in the final year of the “Twelfth Five-year Plan”.

The industry believes that the battle for China’s construction machinery companies to enter the sales target of one hundred billion has already begun. Whose products can seize the market's commanding heights, whose market strategy can be superior to their competitors, and who can become a winner in brand marketing, we will wait and see in 2011.

XCMG expands its financing platform

After gaining a revenue of RMB 66 billion in 2010, XCMG began brewing plans for listing in Hong Kong in 2011. This is after Xuyi Heavy Industry (00631.HK) and Zoomlion (01157.HK) are listed in Hong Kong. Xugong also began investing in a platform for investment and financing in Hong Kong.

At present, Xugong’s H share listing plan has also been launched. The board of directors has agreed to issue H shares to Hong Kong for listing. It is expected to proceed in the second half of this year and plans to raise funds of 1 billion to 1.5 billion US dollars.

It is understood that the raised funds will be used for the construction of domestic and overseas R&D systems, expansion of the company's internationalization business, industrial upgrading and parts and components, construction and improvement of domestic and foreign marketing networks and service systems, replenishment of working capital, and improvement of the capital structure.

This move will further strengthen the company’s position as the largest of the lifting and compaction machinery industry, and has begun to vigorously develop concrete machinery, excavators, loaders and other products, and has expanded its production capacity in an all-round way through additional issuance and investment projects, breaking the limit of the company. High growth capacity bottleneck.

Sany focuses on the world

In 2011, Sany Heavy Industry proposed a five-year sales target of RMB 300 billion, and put forward a vision for the future—to be an outstanding equipment industry leader and a globally respected company.

Sany Group Chairman Liang Wengen believes that globalization will be the strategic core for the future development of Sany Heavy Industry. Only by having a world-class vision and strategy can Sany build a global engineering machinery manufacturer with core competitiveness.

Today, Sany Heavy Industry covers 150 countries and regions, forming a “Southern and Northern Hemisphere Strategy”. That is, the Sany Internationalization Strategy is divided into the Northern Hemisphere Strategy and the Southern Hemisphere Strategy with the equator as the boundary. In the northern hemisphere where developed countries are relatively concentrated, they participate in competition through international cooperation; in the southern hemisphere where developing countries are concentrated, they use their own advantages in product development to participate in international competition. This strategy laid the layout of Sany’s overseas marketing and overseas investment.

It is worth noting that this year, Sany Heavy Industry will continue to expand its market share in the world. At present, the company will have two listed companies under the capital market, namely Sany International (00631.HK) and Sany Heavy Industry (600031.SH). Sany Heavy Industry is currently preparing for its listing in Hong Kong. The company will raise funds through raising funds, carry out technological transformation and product upgrades, and invest in domestic and foreign industrial parks.

XGMA export market is worth looking forward to

XGMA proposes that the sales performance will reach US$10 billion five years later, and it will enter the world’s top ten in construction machinery industry, becoming a representative player in China’s construction machinery participating in international competition and participating in global production and construction.

In 2011, XGMA accelerated its pace in entering the international market. At the end of last year, the company opened 100 new forklifts and 40 loaders. The general manager of the company’s overseas market sales stated that in 2011, the company will continue to increase its product development efforts and will also increase its efforts in building trade channels, and strive to increase the sales channels of 10 forklift trucks on the basis of the existing global, forklift exports. Worth looking forward.

In addition, 2011 is a special year for Xiamen Tools, and XGMA is establishing its 60th anniversary. The company put forward the annual slogan of “Xiamen Xiagong and Datiandi” and was committed to becoming an industry-leading and internationally renowned operator of engineering machinery and equipment solutions. It was a gift for the company’s 60th birthday.

In order to complete this ambitious goal, the company adjusted strategic deployment in advance, introduced target management, increased R&D investment, and realized complete product serialization; implemented distribution system transformation to enhance the development potential of the channel; developed distribution service network to increase market coverage; accelerated quality Improve and ensure product reliability; Improve service quality and improve user satisfaction; Integrate internal resources, improve industrial collaboration efficiency, and further build strategic partnerships with users and distributors to jointly meet a new round of challenges.

Liugong accelerates its internationalization strategy

This year, Liugong will achieve breakthroughs in product quality, safety production, technology research and development and internationalization of loaders, and strive to achieve a sales income of 25 billion yuan.

In the past year of 2010, the Liugong loader faced a severe situation in which the shortage of production caused the market to be out of stock. The company has thoroughly studied the bottleneck problem of the entire manufacturing system, improved plans and measures, and continued to promote systematic, scientific, process, and standardized "quaternization" management. After the improvement, at the beginning of the new year, the engineering machinery leader Liugong Machinery Co., Ltd. dazzled its eyes. In January 2011, the monthly loader exceeded 5,000 units, and the sales volume exceeded 3,800 units, all reaching a record high.

It is worth noting that at the end of last year, Liu Gong made its overseas acquisition for the first time and announced the signing of a memorandum of cooperation with Poland’s HSW. The two parties agreed that Liugong will acquire the construction machinery business unit of HSW and the wholly-owned subsidiary Dressta (including 3 subsidiaries of Dressta). ) 100% equity and assets, and owns all of its intellectual property and Dressta trademarks.

Industry insiders believe that this overseas acquisition implies that Liugong’s future internationalization strategy will be launched.