Into the 21st century, China's automotive industry is pursuing economic globalization at a pace that is fast-paced. The new concept of advancing with the times set foot on the fourth entrepreneurial journey marked by a stronger and more autonomous business and opened the door to the construction of “Autonomous FAW, Strength FAW, and Harmonious FAW†in the context of economic globalization. period.
In recent years, through the deepening of strategic cooperation with multinational companies and the expansion of overseas markets, China FAW has entered into a new stage of global innovation and global capital development. In this process, China FAW has always adhered to the "self-development, open cooperation," a strategic approach, focus on improving the ability of independent innovation, and strive to build their own brand competitiveness.
Independent brands: Form a full lineup
After entering the new century, China FAW has accelerated the pace of restructuring its product structure. In 2002, through the reorganization of Tianqi, it had an independent brand of Xiali, an economical car. In accordance with the principle of “retreat from advances to advances, retreats from othersâ€, FAW proposes and implements the “1233†investment strategy, highlights the “car†of cars, highlights “heavy duty†of medium- and heavy-duty vehicles, and highlights “borrowing†of light vehicles. Autonomous product model.
On July 15, 2006, the high-end product "Red Flag Spirit" independently developed by FAW in China was off the assembly line in Changchun; on August 18, 2006, the well-built FAW Pentium sedan went on the market. On the same day, FAW's independently developed "Harmony" demonstration vehicle Wei Zhi also went offline in Tianjin. As a representative product of FAW's high-end cars, mid-level sedan and economical sedan, these three vehicles have been successfully developed and enriched FAW's independent sedan products, making FAW's independent product chain from the original "liberation", "red flag", and " The three major series of Xiali expand to the five series of “Liberationâ€, “Red Flagâ€, “Charlieâ€, “Pentium†and “Weizhiâ€, covering the entire series of independent products of China FAW, Zhonghe, Qing, Jiao, Ke and Wei.
New Products: Highlighted Competitive Advantage
In recent years, China FAW has launched a representative strategic model based on the principle of providing users with high-reliability, cost-effective superior products.
In the field of commercial vehicles, China FAW has completed the development and commissioning of the fifth-generation product line. The J5P6×2 traction and J5P enhanced models introduced according to market demand have filled the gaps in domestic heavy and medium truck product lines; the development of trucks for the Jiefang (Jinwei) J5K series products has won the 2008 China’s auto industry’s scientific and technological progress. In the award, “FAW Liberation Fifth Generation Aowei Heavy-duty Commercial Vehicles and Heavy-Duty Diesel Engines†won the second prize of the 2007 National Science and Technology Progress Award. This is the first time the domestic automobile industry has won the highest award in the form of a complete vehicle. The release of the traction series of the sixth-generation product traction series has enabled FAW to have a world-class new commercial vehicle product platform that synchronizes world truck development technology and adapts to China's national conditions, marking that FAW already has the capability to produce world-class high-end heavy truck products. In 2009, the sales of liberation of medium- and heavy-duty trucks reached 180,000 units, a year-on-year increase of 15.9%, and achieved higher performance than the industry.
In the field of passenger vehicles, after the listing of FAW Pentium, sales news came continuously: In the period of listing less than 1 month, 2500 sales were achieved; at the end of 2007, the sales exceeded 4,000 units; in the second half of 2008, In the six months of continuous decline in the automotive market, Pentium has “risked against the market,†and sales have steadily increased. Even when the auto market was the most bleak during June and August 2008, Pentium still maintained sales of more than 4,000 vehicles a month. It ranks first in the monthly sales of domestic self-owned brand mid- to high-class cars. In 2009, Pentium Cars achieved an annual sales of 88,000 units and an impressive 85% year-on-year increase, further consolidating the market position of China FAW's autonomous mid-size sedan.
Autonomous base: improving product manufacturing capabilities
During the "10th Five-Year Plan" period, China FAW has basically completed the adjustment of the structure of minor vehicle products and the layout of enterprises. After the reorganization of Tianqi in 2002, China FAW had three major autonomous bases: truck bases, economical car bases, and minor car bases. Focusing on the future of competition, on July 15, 2003, FAW launched a new liberation truck base and a new car base in Changchun. Both of these bases have world manufacturing standards. The completion and commissioning of these products have made a new leap forward in the manufacturing level and management model of FAW's independent products and have the technological advantage of participating in future competition.
In the past two years, around the expansion of the future market scale of FAW's proprietary products, numerous base projects have been laid and put into operation one after another: On January 25, 2008, the Tianjin FAW Xialihuali new plant construction project started. After the project is completed, it will have 15 The vehicle production capacity of 10,000 vehicles; On August 27, 2008, the foundation of the expansion project of FAW sedan auto models was completed. The new project will be completed and put into production in 2010. It is expected that by 2012, the independent development capacity of FAW Car Co., Ltd. will reach 20 10,000 units; On May 27, 2009, 100,000 light trucks of FAW Harbin Light Vehicle Co., Ltd. were started. The project will be completed in December 2010 with a design scale of 200,000 units and 100,000 units of the first phase; December 18, 2008 On the same day, the China FAW New Energy Bus Base project entered into operation. The new base is planned to be completed and put into use in July 2010. Before 2013, the annual production capacity of 3,000 passenger cars will be realized, of which 50 will be new energy buses. %. The completion and commissioning of these projects will enable China FAW to significantly increase its own product production capacity and create greater room for growth for independent development.
R&D System: Strengthening the Foundation of Independent Business
China FAW has the most powerful automobile research institutes and scientific research teams in China. Its technology center has become the largest R&D center with scientific research and product research and development in the automotive industry in China. It has the largest scale, advanced research methods, and comprehensive strength and strong technical force. . After more than 50 years of development, China FAW has formed a technology center as its main body, and other business entities have participated in the entire process of product planning, product design, production preparation, production, quality assurance, procurement, sales, and service to support independent development. R&D structure; formed a complementary R&D network in Changchun, Tianjin, Wuxi, and Qingdao, and built a scientific and technological framework that emphasizes product technology, development technology, basic technology, and manufacturing technology.
At present, China FAW has 475 patented automotive technologies, ranking first in the industry; it has mastered 27 items in 47 key technologies for the entire sedan, 32 items in 45 commercial vehicles, and has a full range of self-developed commercial vehicles. Ability to establish two independent research and development platforms for economical cars and mid-size cars. China FAW's independent R&D professional covers basic research, applied research, automotive electronics, complete vehicles, key assemblies, and parts and components; research and development depth includes technology pre-research, platform and technology upgrade products, and adaptive product development. At present, China FAW has initially formed a product R&D structure of “production generation, development generation, and preparation of generationâ€.
Actual Change: Wheels to Promote Independent Business
In 2009, it was the first year for China FAW to implement the “three-year reform conceptâ€. “Three-year improvement of the concept of change†is the latest goal of China’s FAW to achieve its fourth venture, which is marked by the strengthening and expansion of FAW’s self-determined undertakings. It strives to use three years to significantly improve the operational outlook of the autonomous front and make independent products more competitive. Obviously changed.
In the past 2009, China FAW's autonomous fronts made full efforts, the competitiveness of cars and medium- and heavy-duty trucks increased significantly, the growth rate of trucks, light vehicles, and mini-vehicles surpassed the average growth rate of the industry, and new products played the role of fighting the market. Already formed.
In 2010, "accurate change" has become one of the main lines of China FAW. FAW's independent front will achieve specific objectives of “doing a real change†through various aspects of product technology, quality, cost, sales, service, management, system, and system construction. The new year will also be FAW's independent new product, “Intensive Years of Launching,†and the independent new products such as Liberation J6P/J6L, Pentium B50, Pentium B70, and Xiali V5 will be the rising Chinese auto market. Inject new vitality.
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