Bloomberg recently commented on "Automakers see era of slower growth" (Automakers see era of slower growth), through the Guangzhou Auto Show car executives, pointed out that the low-speed climb has become the new normal of the Chinese auto market, the following is the translation.
Automakers gathered in South China's largest auto show (the Guangzhou Auto Show), unanimously agreeing that the days of exponential growth in China are gone, emphasizing that the economic slowdown has made expectations more conservative.
At the Guangzhou Auto Show, which opened last Friday, Su Weiming, vice president of Volkswagen China, predicted that the passenger car market may grow by 3% to 5% in 2016.
Jiang Jun, general manager of FAW Toyota Motor Sales Co., Ltd. said that the company will not set a higher 2016 sales target for dealers, so that dealers can save power. Dai Shile China CEO Tang Shikai pointed out that the car market price discount pressure is getting heavier. Roland Krueger, president of Infiniti Global, described the growth rate as "normalization."
Su Weiming told reporters: "Of course not as ideal as before, you can achieve double-digit growth at that time. However, such a base is now very good with this increase." It added that the situation in 2016 is expected to be better than 2015. In the future, more crossover vehicles and MPVs will be introduced in China in the future to meet the needs of these market segments.
A more cautious attitude further confirms the predictions for this year. As the macro economy hit the lowest growth rate since 1990, the Chinese auto market has entered the "new normal."
In the past, automakers used the China Auto Show to promote a huge amount of planning. This year, after the emissions scandal prompted the company to conduct an investment evaluation, Volkswagen announced at the Guangzhou Auto Show that it would delay the increase in the FAW-Volkswagen joint venture project.
According to Namrita Chow, principal analyst at IHS Automotive, “The new normal growth rate is much slower than the explosive growth of the past, and it relies heavily on policies and technologies. How to attract consumers through better technology, functionality and fuel economy, this will be A war has received more attention from car companies."
China National Automobile Association Secretary-General Dong Yang expects China's overall auto market sales to increase by 3% year-on-year, and according to Bloomberg data, the average annual growth rate in the past 10 years is 36%.
The slowdown in the market prompted the association to lobby the government for stimulus measures, and the government's response was to cover the purchase tax cut of 70% of passenger cars. In October, the sales volume of the car market rose sharply after the purchase tax was halved, giving car dealers and struggling dealers a chance to breathe.
FAW Toyota Jiang Jun said that in order to adapt to the slowdown of the new speed, the company will expand the dealer network to small cities and less developed regions, rather than continue to entangle in the big cities where car sales reach saturation point.
In its view: "In view of the slowdown in the market, we need to give dealers more space. So we will not give them too much pressure, nor will we set too aggressive goals. We hope to maintain resources and lay a good foundation for long-term growth. basis."
Robert Parker, president of Lincoln China, has a more neutral comment. He is a optimistic one among his peers: "We will be surprised by how China's auto market will recover next year. I don't think it will rise suddenly, but it will be more than the past. The monthly growth rate has increased significantly. It has improved in the last two months."
Thermal Transfer Jumbo Label,Thermal Transfer Label Stock,Vinyl Label Stock,Thermal Label Roll
Jiangmen Hengyuan Label Technology Co., Ltd , https://www.jmhylabelprinted.com