The level of grain drying mechanization in China is less than 10%, which is the “short board†of mechanization in agriculture. Under the stimulation of government subsidies, the average annual growth rate of the grain dryer market is above 50%, which has become an important growth point for the agricultural machinery industry. However, it also exposed the phenomenon of cohabitation caused by lack of industry standards and low entry barriers, and it is urgent to increase quality and efficiency and improve industry ecology.
At the 2017 National Agricultural Machinery and Components Exhibition held in Zhengzhou, Henan Province, grain dryer products attracted visitors to hang around. In the last year when the growth rate of the national agricultural machinery industry fell sharply, the grain drying industry was in a converse trend. The annual output of grain dryers was 14,000 units, an increase of more than 30% year-on-year, becoming an important growth point for the agricultural machinery industry. Experts believe that China's grain dryer industry is in the lead-in period, and needs to strengthen policy support and promote the development of grain drying equipment industry.
Market "blowout" growth
Compared with more than 90% of the mechanized level of grain drying in developed countries such as Europe and the United States, the mechanization level of grain drying in our country is less than 10%, which is the “short board†of mechanization in agriculture. In recent years, the country has fully promoted the mechanization of agricultural production. The demand for agricultural machinery has extended to pre-production and post-production, and the demand for hot spots has also grown toward drying equipment. This is an important reason why the grain dryer market is experiencing “blowout†development.
In recent years, the State has increased subsidies for purchase of grain drying machinery. Since 2011, grain drying equipment has been included in the list of national agricultural machinery subsidies. On the basis of 30% of state financial subsidies, some provinces have issued policy subsidies, Zhejiang, Hubei, Many provinces such as Hunan, Jiangxi, and Jiangsu introduced additional subsidies for their policies. With the stimulation of government subsidies, the grain dryer market has grown rapidly, with an average annual growth rate of over 50%.
Grain drying has important strategic significance for ensuring national food security and ensuring farmers' income. Because of the improper control of water content in our country after grain harvesting, the proportion of mildew is more than 5% and the loss is huge. Large-scale centralized harvesting of grain after being piled up is susceptible to mildew, requires drying to be stored and processed, and drying in rural areas is reduced. The use of a dryer becomes an important option.
According to Wang Huibo, Marketing Director of Zoomlion Dryer, compared with traditional drying, mechanized drying can not only greatly increase production efficiency, save land and labor costs, but also be suitable for large-scale intensive operations, free of venues and weather. The impact of the natural environment is conducive to disaster reduction and grain conservation; it can also effectively avoid secondary pollution such as mud, gravel, debris, and vehicle exhaust, ensuring food quality and product quality.
At present, the domestic drying equipment industry is in its infancy, and the market is very unevenly developed. The Northeast and Zhejiang provinces started earlier and Hubei, Hunan, Jiangxi, Anhui, and Jiangsu rapidly emerged. The rest of the region has just entered the budding stage. The market capacity of dryers is continuously expanding. It is estimated that the annual demand for rice, wheat, and corn drying equipment is expected to be around 13,000 units, and the annual demand for drying equipment for agricultural and forest products will be around 2,000 units. This will greatly stimulate the development of the industry.
Large companies lead industry norms
The dryer market continues to heat up, attracting more and more companies to “go gold†into the market. Zoomlion entered the dryer sector as early as 2012. After that, China’s large companies such as One Trailer and Loewe entered. At present, there are more than 400 grain dryer manufacturers in China. Due to the lack of industry standards, the market entry threshold is too low, and the industry's early guidance and late supervision are missing, resulting in a large number of poor brands entering the market and the phenomenon of “bad money driving out good moneyâ€. Repeatedly.
According to Liu Chunzhu, head of Heilongjiang Farming Agricultural Machinery Testing and Appraisal Station, the quality of grain dryers in China is currently uneven. Some manufacturers do not have the corresponding technical and equipment conditions, and the manufacturing process is low, resulting in a low service life and poor reliability of dryers. Non-uniform drying, local over-drying, etc., affect the quality of dry food.
People in the industry believe that there is a lack of planning for the domestic grain dryer industry as a whole. The industry has not formed independent brand enterprises with core leading technologies. The product technology development capability is insufficient, the market is not standardized, and there is no unified management and operation of large companies and large brands. The entry of Zoomlion, China One, Loewe and other large companies is changing the eco-environment of the industry, leading the drying machinery to gradually develop towards high efficiency and intelligence, making market competition more fully and orderly, and brand concentration. has seen an increase.
Zoomlion, as the most complete manufacturer of grain drying equipment in China, has formed a series of drying products ranging from 10 tons to 1,000 tons, which can achieve drying of various crops such as wheat, rice, corn and rapeseed. Through innovative research and development, the company has made continuous breakthroughs in new and efficient drying technologies, efficient energy-efficient heat utilization, green and environmental friendly multi-fuel use, and automatic variable control, achieving high efficiency, low cost, and high quality of grain drying. Users of major grain-producing areas such as Hunan, Jiangxi, Shandong and Sichuan are highly recognized.
Cultivating the market requires concerted efforts
China's dryer industry as a whole is in the period of market introduction and needs to come from the government, industry, society and other aspects of the careful care. At present, the grain dryer market is still a "policy city," and the government subsidizes the market. The user's buying power is almost entirely driven by policies. The state should increase the purchase subsidies for drying machinery and its supporting facilities, appropriately increase the proportion of purchase subsidies, add subsidies for drying operations, or give fuel subsidies to users of dryers to reduce the use cost and mobilize purchasing enthusiasm. Special preferential policies such as preferential subsidies and additional subsidies for the purchase of grain drying equipment for agricultural specialized cooperatives, grain-growing specialized households, agricultural machinery cooperatives, family farms, large farm machinery and other new agricultural business entities, and through their exemplary driving role, promote grain dryers. The rapid development of the market.
Wang Huibo believes that the government also needs to give the industry more and more effective tilts from the policy, especially to increase support for production companies and research institutes in technology research and development, product innovation projects, and promote product technology upgrades. It is necessary to establish and improve financial support mechanisms for agricultural machinery and encourage and guide agricultural financial institutions throughout the country to introduce and perfect farm loan business that suits the needs of peasants as soon as possible so as to solve the problem of financial difficulties. Agricultural machinery authorities at all levels and agriculture-related organizations actively carried out or organized propaganda and promotion activities such as demonstrations of machine operations, business training, and technical services, so that more farmers learned to master the technology and operation mode of food mechanization drying. To encourage large enterprise groups to enter the drying equipment market, implement grade management for dryer production R&D enterprises, implement differentiated support according to scale, guide and encourage enterprises to become bigger and stronger, achieve scale development through benign competition, and eliminate backward production capacity. Promote industrial upgrading.
For industry associations, it is necessary to organize more enterprises to participate in international technical exchanges, absorb the latest technological achievements, and accelerate the improvement of the industry-wide technology level. It is necessary to speed up the restructuring, reorganization, and transformation of grain drying machinery production enterprises to solve the problems of multiple enterprises, small scale, high cost, and low efficiency, increase industry concentration and specialization, and promote domestic and foreign market development and product after-sales service system construction. The real formation of a powerful enterprise technology innovation base will drive the entire industry to increase its competitiveness.
For domestic drying equipment manufacturers, in the face of increasingly fierce market competition, product quality must be improved through technological advancement, absorption of foreign advanced technologies, and independent innovation.
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