The merger of China South Locomotive and China CNR at the end of 2014 opened the prelude to the integration of central enterprises, followed by the integration of PetroChina's Sinopec news continues to spread, all this indicates that the reform of the central enterprises has entered a critical moment, and according to the reform strategic planning, The 112 central SOEs supervised by the SASAC may be reorganized to 30 to 50 companies. This strategic policy will be implemented in the next few years. At the level of reform strategy, it is imperative to adjust and upgrade the structure of central SOEs. Along with the implementation of the “One Belt and One Road†strategy, a large part of the future economic growth will come from import and export trade, and strengthen central SOEs in the future international market. The competitiveness of the company has become the top priority for subsequent enterprise reforms.
Although the automobile industry has experienced a period of micro-growth for more than three years, it still belongs to the pillar industries of each locality and even the whole country. Under the general environment of the overall growth of the automobile industry, the market share of Chinese domestic brand cars has shown a tendency of declining year by year. In 2014, the market share of Chinese brands fell below 30%. While losing a lot of market share, various international automobile brands not only continued to earn their respective market share, but also continued to expand the territory. In the face of the lack of competitiveness of Chinese domestic brands on the product side, the lack of precipitation on the brand side, and the fact that internal competition is still at a disadvantage. Chinese domestic auto brands urgently need to open up the situation to prepare for the upcoming international competition.
In the face of major policy reforms of central SOEs and the embarrassing situation of China’s domestic autos, it will appear that the Dongfeng and FAW two national teams with sales breakdowns of second and third are reorganized and merged. After all, from a digital perspective, the two companies Once it is completed, it will rank sixth in the world and become a powerful voice in the global automotive market. And does all this really happen? What will happen to the merger?
From 8th to 9th of June, FAW senior delegation led by FAW Group Chairman and Party Secretary Xu Ping, General Manager of FAW Group and Deputy Secretary of the Party Committee Xu Xianping made a special trip to Dongfeng to visit and exchange. Dongfeng Company Chairman and Party Secretary Yan Yanfeng, General Manager of Dongfeng Corporation and Deputy Party Secretary Zhu Fushou held talks with the senior delegation of FAW Group at the headquarters and accompanied them to visit several units of Dongfeng Wuhan Base. The FAW senior delegation visited Dongfeng to promote mutual exchanges, learn from each other, share their excellent experiences, give full play to the advantages of both sides, and realize the mutual promotion of the two companies, so as to better adapt and lead the new normal of the auto industry.
　　
Dongfeng company deputy general managers Li Shaodang, Tong Dongcheng, Liu Weidong, Dongfeng company party committee standing committee, Discipline Committee secretary Ma Liangjie, assistant general manager of Dongfeng company Cai Yu attended the talks. FAW Group Vice General Manager, Chief Accountant Teng Tieqi, and Wu Shaoming, Deputy General Manager of FAW Group, visited the company. Zhu Fushou and Xu Xianping respectively introduced the development of Dongfeng Corporation and FAW Group. Dongfeng Company's headquarters functional department and FAW Group's functional department have divided four groups to conduct business exchanges.
Yan Yanfeng warmly welcomed the visit of the senior management of FAW Group to Dongfeng Company and expressed his expectation for enhancing the interaction between the two parties. He said that FAW and Dongfeng have profound historical origins and kept deep friendships. At the beginning of the construction of FAW (the predecessor of Dongfeng Company), FAW Pack built 11 factories. It can be said that Dongfeng was built under the selfless help of FAW, and the friendship between the two parties was born. Not only that, but the follow-up communication between the two parties has never stopped. The mutual friendship is deep and continuous. The same as the central enterprise, Dongfeng and FAW are brothers and relatives, both are connected. The FAW Group's high-level visiting delegation has entered the Dongfeng District, and it is a concrete measure to support each other, learn from each other, and work hand in hand. At present, China's auto industry has formed an annual production and sales scale of 23 million vehicles and 200 million car ownership. The vast market is not only sufficient to accommodate the respective development of Dongfeng and FAW, but also requires the two units to further strengthen exchanges and interactions so as to achieve better development of both parties. In the future, it is hoped that Dongfeng and FAW will re-establish the regular exchange working mechanism that both parties have had in history, and combine new ideas with the actual conditions of the industry and the company. It is hoped that the two parties will communicate in an informal and honest manner, share good practices and experiences, deepen their understanding and strengthen their learning, give full play to their respective advantages, jointly seek a good way to solve the problems of enterprise development, and fully stimulate the vitality and creativity of state-owned enterprises to adapt to and lead the car. The industry's new normal promotes the common development of the two companies.
Xu Ping said that from the perspective of development history, FAW and Dongfeng have a natural blood relationship, and have always been concerned about each other, support each other and work together; from the perspective of the responsibility of the central enterprises, FAW and Dongfeng belong to the central enterprise, not only bear economic responsibility Both are also responsible for social responsibility and political responsibility. They are all responsible for strengthening the control, cohesion, and influence of state-owned enterprises. They are all responsible for consolidating the economic foundation of building a well-off society in an all-round way, have the same realm and mission, and have the same responsibilities. The direction, which also requires both parties to work together to strengthen cooperation, from the perspective of industry development, FAW and Dongfeng are leaders of Chinese auto companies, and they are playing a leading role in the industry. To better enhance international competitiveness, better develop its own brands, and better “go global†tasks; from the perspective of business development, FAW and Dongfeng are both representatives of Chinese auto companies, and business units. All of them are relatively balanced and relatively complete. They all cover the entire value chain. They all attach great importance to new energy. Future developments such as automobiles, smart cars, and Internet+cars have all accumulated valuable resources and experience. From the perspective of FAW, FAW Group is currently at a critical stage of development with heavy tasks and challenges. Further efforts are needed to strengthen self-reliance, how to enhance core competitiveness, and how to strengthen corporate management. Learning and communication work is very important and urgent. In the long-term development process, both FAW and Dongfeng have accumulated a lot of resources, a lot of knowledge, and a lot of experience. The FAW Group organizers and managers entered the Dongfeng, that is, they made a special trip to learn from each other, to communicate with each other, to discuss each other, to inspire each other with a good way, and to promote the interaction and better development of the two companies.
This kind of exchange is far-reaching for the first time in the history of car companies. It is reported in the article from Dongfeng's official website, but it is not difficult to see the clues between the two giants.
Some professionals believe that the implementation of strategic reorganization by FAW and China FAW will not only benefit the two auto companies themselves, but also have positive and far-reaching significance for the development of the Chinese auto industry.
First of all, FAW and FAW are the founding companies of China's autos, have similar development experiences, have a common sense of mission, and have a common sense of auto development. Moreover, the two companies have a deeper relationship, and the “Dongfeng†of the Auto Group has cooperated with FAW in R&D and design. In other development projects, the two companies often cooperate with each other. This makes it easier for companies to reorganize. The operation is also easy to run in. One of the important reasons why many multinationals are stranded or failed is the background differences and disagreements.
Secondly, both FAW and China FAW are central enterprises and have independent intellectual property rights. Once they are reorganized, they will be more conducive to national unified regulation and control, and will also be more conducive to the development and expansion of the national automobile industry. This will help create a genuine automobile boutique that belongs to China and will help Promote China's own car brand.
Thirdly, taking heavy-duty trucks as an example, FAW and FAW have already possessed strong R&D capabilities in this area, and they have already reached a considerable scale. The annual output of FAW heavy trucks has reached 150,000, and the year of FAW The production also has 130,000 vehicles, the cost is not very high, and the two companies are very close in the product type, and even the tonnage level. If two companies are very similar and there are considerable scales, if the tip of the needle to engage in internal warfare against Maiman, it can only be painful and painful; if it can hold a fist, complement each other, and be consistent with the outside world, it is also in the world. If you can stand it, it's not just 1+1=2.
Fourth, in terms of research and development, FAW has the advantage of FAW, and FAW has the characteristics of the second autos. Implementation of the reorganization can not only enhance the independent research and development capabilities, but also significantly reduce development costs, and can integrate human resources, coordinate operations, and strengthen process control. , Connect marketing networks, expand market size, etc.
Fifth, through integration, it is possible to expand financing channels and strengthen international cooperation so as to facilitate the absorption and utilization of foreign capital and technology. The road to independent intellectual property rights is not backward and does not exclude cooperation with foreign manufacturers. On the contrary, it is for better and more beneficial cooperation. Only when oneself is relatively strong can one speak of strong alliances with others and it is possible to have genuine cooperation with the right to speak. Otherwise, you can only sweep rice on people's pot lid. This is the same as our government's repeated emphasis on the necessity of mastering computer core technology.
Sixth, the implementation of reorganization can form a core industry, and the core industry can also drive the development of related industries and industrial chains. For example, the advantages of trucks can drive the development of cars, first condense into a single point and then expand to the extension, and cannot always be assembled together. It is also very unfavorable for the future of our country.
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