At the end of 2013, the engineering industry was still in a relatively good operating environment. However, Weichai , which was standing in the center of the South China Sea in the economic frontier area, was keenly “sniffing†the quiet changes in the external environment: the country has been driven by investment in policy orientation. Consumption has promoted overweight; the concept of environmental protection has become more and more popular; the government's management of the transportation industry is more standardized and stricter. Analyzing these signs, the South China Sea Center realized that the future Guangdong truck power market will undergo major changes.
Preemptive truck potential
When visiting the offices of distributors and OEMs, the Nanhai Center conducted in-depth research on the market conditions of the standard-laden tractors, logistics trucks, urban muck trucks, lightweight dump trucks, and high-end light trucks. Competitive products are effectively sorted out and high-standard solutions are proposed.
Weichai WP6 State Five Engine
Thanks to sensitive response to changes in the market, the South China Sea Center has achieved a small year-on-year growth in the sales volume of the heavy-duty truck industry in Guangdong. The 5% increase in performance has not only been consolidated and developed in the traditional field, but also achieved a major breakthrough in the market segments.
Weichai WP7 State Five Engine
Take the formidable tractor market as an example. In 2014, Shenzhen and Guangzhou dealers who had a long-term relationship with Weichai had been focusing on engineering vehicles. In response to changes in the economic environment and adjustments in dealer sales structure, Nanhai Center actively communicates with dealers to help them adjust the tractor's market strategy in a timely manner.
In particular, for the 220-300 hp 4×2 semi-trailer market that has been locked by dealers in the later period, the South China Sea Center has provided a recommended solution quickly and accurately. The products are based on Weichai with excellent performance in the market, stable and reliable, strong power, and low fuel consumption. "Heartpower" III generation WP6, WP7 products. During this process, the center also worked with the distributors to fully track and cooperate with the customers to conduct benchmarking. Judging from the actual operating results, Weichai products have also fully demonstrated their advantages in terms of fuel consumption, power, noise, etc., combined with a wide range of service coverage, complete parts and network, and reasonable prices, they immediately captured the “hearty hearts†of customers and won in one fell swoop. More than 500 first actual vehicle orders.
Precise positioning creates maximum value for customers
Based on customer needs as the core orientation, precise positioning, solidarity of resources, and rapid response, the South China Sea Center relied on Weichai's superior products and ultimately brought the customers real value benefits and sales increments of the OEM.
This year, as an important promotion project in the center of the South China Sea, the WP10 two valves have all been upgraded to the WP10 four-valve. The value created for the customers is not only that the power of the vehicles is greatly increased, the fuel consumption is significantly reduced, and 30,000 kilometers are more scientific and reasonable and lower. Cost maintenance interval. At the same time, it also promoted the sales of dealer vehicles.
In response to the current situation of increasing customer operating pressure, significant environmental changes in the transportation industry, and the fact that customer profits have shrunk drastically, Nanhai Center is fully advancing a new generation of trunk logistics tractors that match the 480-550 hp of a brand dealer with a 13-liter machine in Weichai, and Europe. The new generation of highly efficient powertrain road test and other projects such as the V9 Rise is fully based on the customer's perspective, thinking about solving practical problems and striving to create maximum value for customers.
Weichai Group, which specializes in engine powertrain, has always been committed to providing customers with powertrain solutions that can meet the needs of the entire transportation sector and the entire transportation environment quickly and efficiently, and fully meet land transportation, port and shipping, oil and gas fields, and industrial power. National engineering and other different needs in various fields. Only in the domestic commercial vehicle power module, from 2 to 13 liters of engine products, Weichai power was given equal importance, and a full series of national five emission notifications was completed. Some products have already achieved the first domestic VI emission certification in order to speed up the market response. The first time to seize the market won the opportunity.
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