In the tire industry, many tire dealers are busy year-round, and the result seems to be white. What is the profit of tire dealers? Not at the tire manufacturers, nor at the tire retail stores, but still in their hands! In order to obtain these profits, tire dealers also need to be good at governance, be diligent in management, and constantly explore the road to profitability that suits them. 
Tire pictures
1, the dealer does not have a profit concept
Phenomenon: Some tire dealers only have the concept of price difference between in and out of tire products, which results in a weak concept of cost and expense. In many cases, profits are swallowed up by uncontrolled costs and rising costs. Profit is the sum of operating income minus all costs and expenses, but after subtracting costs and expenses, it discovers that it is operating entirely at a loss.
As a tire dealer, a bit of financial knowledge is very necessary, at least for profit and expenses can grasp the standard, otherwise how to be a good amount of tens of thousands of daily sunrise or even hundreds of thousands of home?
2, dealers grab the market is greater than to profit
Phenomenon: Tire dealers are forced by their own position in the market, and are constantly being squeezed by tire companies (upstream), peers (who are peers), downstream (second batch or terminal is no longer loyal to one's purchase), and e-commerce. Pressure. At the same time, some tire companies are small in size and have limited ability to resist risks. They often have to put their profit beforehand into competition. Few tire dealers look further, turn their enemies into friends, and integrate resources from various sources to complement each other or coalition. Vicious competition to confuse each other tire market, there is no win-win situation, it is certainly a double loss.
The same is a war comrade. Why can't they shake hands and make money together?
3, dealers can not get much benefit from management
Phenomenon: It is said that "in order to benefit from management," many tire dealers have no chance. Loan management is not ideal, the collection is not received; price management is not feasible, prices are lower and lower, profits are sold less; staff management is not, income and expenditure are not proportional to; expense management is not, spending is arbitrary, not booked; various management Poor, it will lead to less and less profit!
To learn about management, please point to professional managers. This is a must.
4, all aspects of friction and wear too much
Phenomenon: The interior is not a harmonious system. Tyres that aren't supposed to go in now go in. The result is a large sum of money, and it is very likely that another good-selling tire will be sold out. Transportation vehicles are often repaired and large repairs have to be done if there is a vehicle. Hit a person like a big accident is even more unstoppable; Sometimes often lost tires do not know, no way to check; Tire sales, only at a loss big sales; Warehouse does not pay attention to fire and security, if a fire can make dealers Years of accumulation to pay for the torch, do cattle and horse dry for ten years can not make up for losses!...... This number of times, not to mention profits, it is estimated that the cost is difficult to earn back!
Look more, think more. Pay attention to the coordination and thoroughness of internal operations.
5, limited marketing level, do not know how to do promotions
Phenomenon: Originally, I could only invest a dollar, but I don’t know how to impulsively invest 3 yuan; when I should wait and see, I’d come up with a big price cut. I don’t know how to develop a new tire market, I’d rather The place where the competition is most fierce is dead. Although tire dealers operate flexibly, they often lack routines. Solving problems is more about "taking brains to make decisions." Even considering the problem, it is more one-sided.
Learn more from the tire manufacturers and learn some advanced experience, or accept some related marketing training.
6, there is no reasonable product system
Phenomenon: Without a reasonable tire product system, there is no profit structure system. Every year, dealers look for new tire products. Even if they find a good product, they do not necessarily match the original tires, so they are not the most profitable tire product system. For example, while selling high-end tires, while selling high-end tires of other brands, there are several brand-name tires on hand, but one does not make money, and there is not a high-profit tire product (purely manual work).
Tyre brand is important, and tire product structure is more important. Find a golden product system.
7, can not profit from the soft service providers
Phenomenon: This is the biggest reason why the tire dealers are not getting the benefits! The tire dealers are still not aware of their service, that is, their understanding of consumers and the services of offline tire retailers are still insufficient. Either it is a dealer, not delivery, can only be from the second batch or terminal from mentioning; or else it is sold out regardless, causing the economic losses of offline retail stores; or else delivery is not timely ... ...
As a middleman, service is originally the minimum business philosophy of tire dealers. Service is also a magic weapon for tire distributors to quickly differentiate themselves.
Readings:WUXI HOYI PLASTIC MACHINERY CO., LTD , https://www.hoyiplas.com