Since the beginning of this year, the overall performance of the special-purpose vehicle market has been slightly weak due to the impact of the country’s macroeconomic situation. The annual sales of special vehicles for engineering logistics are expected by professionals, or will be the same as in 2011; and a special vehicle manufacturer is still using trailers as an example, admitting that sales volume has fallen by nearly 40% compared with the same period last year.
However, even if there is a slight "stagnation" in the special vehicle market in the short term, it will be the most promising killer for commercial vehicle companies to win the future auto market in the long run. However, if China's special-purpose vehicle market wants to achieve further development, including enterprises, users, and related management departments, it has its own mission to complete.
First of all, technical breakthroughs must be made. For special-purpose vehicles, which started relatively late but the technology is relatively demanding, some car companies and refitting companies lack professional technical content, and the products are still too low-end. It is understood that the high-end products on the special-purpose vehicle market are highly profitable. However, most of the products produced by domestic companies are on the lower end of the route, and they have lost themselves in profitability. Many logistics companies even prefer to purchase foreign products at high prices. use. Moreover, the individual needs of the logistics and other industries are becoming more and more obvious. If special vehicles cannot highlight “individual characteristics†in product technology, they will eventually be eliminated by the market. In the future, whether it is through R&D or introduction, special vehicles must go through the threshold of technically low levels.
Second, vehicle maintenance must be in place. Many people think that commercial vehicles are thick and fleshy and do not have to be meticulously cared for; others think that anyway, once a project or a batch of work is over, the car must be sold and the maintenance cost of the vehicle is so high that one should be able to save the province. In fact, as with cars, there is a lot of love for logistics vehicles. Only to cater to the temperament of the car and do enough homework for maintenance and conservation, it can be used more peacefully and effortlessly on weekdays, and even put into used car market, it will be more popular. Therefore, as a user and a driver, it is necessary to do a subordinate maintenance of the special car. There is a problem to the regular repair point repair, replacement of spare parts as far as possible not to choose roadside stalls, not to save the cost or cause trouble caused by vehicle damage.
Again, after-sales service must be done. The industry has been circulating a saying that selling products is not as good as selling services, which is also applicable to special vehicles. Regardless of the layout of service outlets in the domestic third- and fourth-tier markets, there are many companies that have just opened the special-purpose vehicle market that has recently opened in recent years. Many companies have been given bad reviews because of non-standard services. According to reports, the construction of after-sales networks for many companies in foreign countries is not sound enough, resulting in many services failing to keep up with or doing a bad job. From time to time, users have received complaints. Therefore, in order to enhance the brand image made in China, and also to not make a one-hit sale, the market has long been doing for a long time. China's special-purpose car companies must put product quality on the one hand, and on the other hand, they must accelerate the construction of service networks.
Of course, in addition to the above-mentioned aspects, the development of special vehicles also needs to face the problems that have always existed in the industry, such as “small and scatteredâ€. Some special-purpose vehicle companies with strong strength and large scale need to be accelerated; some private enterprises should also improve their own management level and seek sustainable development. At the same time, regulations governing the development of the industry need to be further improved, and some policies and measures that promote the healthy development of the industry should be introduced and implemented as soon as possible.
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