The visible hand of the Guangdong LED industry enters a virtuous circle


[Introduction] Recently, the "Guangdong Province LED Industry Operation Monitoring Report for the Second Quarter of 2013" compiled by the Guangdong Semiconductor Lighting Industry Joint Innovation Center was released. The report shows that the total output value of Guangdong's LED industry exceeded 125 billion yuan in the first half of the year.
The autumn night in Guangdong is exceptionally beautiful. From the remote Deqing Mountain area to the developed areas such as Shenzhen and Dongguan, 800,000 LED street lights illuminate the 20,000-kilometer section, and more than 2 million LED indoor lights light up thousands of households.
As the leader of the domestic LED industry, in the first half of this year, the total output value of the LED industry in Guangdong Province exceeded 125 billion yuan, a year-on-year increase of nearly 30%. No matter the scale of the industry or the scale of application, it continues to rank first in the country.
The green, energy-saving and environmentally-friendly LED industry is one of the three major breakthroughs in the development of strategic emerging industries in Guangdong Province. It is also an important means for promoting energy conservation and emission reduction in this major energy-consuming province. We hope that through the exploration of LED, we will embark on a road of strategic emerging industry development with Guangdong characteristics. Ye Jingtu, deputy director of the Guangdong Provincial Department of Science and Technology, said.
The tangible hand's instigation recently released by the Guangdong Semiconductor Lighting Industry Joint Innovation Center, "Guangdong Province LED Industry Operation Monitoring Report for the Second Quarter of 2013" was released. The report shows that in the first half of the year, the total output value of Guangdong's LED industry exceeded 125 billion yuan, and many indicators such as exports and patents were eye-catching: LED products exceeded 50 billion yuan; patent applications exceeded 40,000, accounting for more than a quarter of the country; more than four points The leading companies in the third place maintained rapid growth and their core competitiveness continued to increase.
The reason why the LED industry can develop by leaps and bounds is because the Guangdong has used the preferential policies of the country to promote independent innovation and foster new industries, and on the other hand, it has actively introduced new policies to support the development of the LED industry. Yan Shirong, director of the Innovation Center, said.
The instigation of the visible hand is an important factor in the outbreak of the LED industry in Guangdong. Ye Jingtu introduced that in recent years, the science and technology department of Guangdong Province is not behind the scenes, but is moving to the front to grasp the LED industry, implementing core technology research and demonstration and promotion and application of breakthroughs at both ends. In the upstream link, key breakthroughs in core equipment and key supporting materials such as MOCVD are obtained. Independent intellectual property rights, seize the commanding heights of industrial development; in the market application, focus on expanding the scale of LED product promotion and application in the public lighting sector, driving the rapid growth of the market.
Some people have also questioned that it is a matter of market for emerging industries. Why should the government worry? Take the emerging industries in Korea as an example, its vigorous development is initiated from the big consortium and the government. Can the market accept LED products so quickly without the necessary guidance and strong push? Are ordinary people willing to use it? A large number of facts at home and abroad to develop emerging industries have proved that the hands of the government are indispensable. Chen Zhixiang, executive vice president of the Guangdong Light Source Industry Association, said.
Thanks to the tangible hand, from the 39 billion in 2009, the compound growth rate of Guangdong LED output value has exceeded 35 in recent years. With the further maturity of the industry, the future development of Guangdong LED industry will be driven by the explosive growth of the past. The stage of rational growth is changing, and the quality of development is expected to continue to improve. Chen Zhixiang said.
The road of collaborative innovation At the recent LED industry development summit forum held in Guangdong, a number of major scientific research achievements in the LED field were released: TCL Group [-0.85 Capital Research Report] high-efficiency intelligent LCD TV R&D project to make LED backlight module life More than 50,000 hours; Jingke Electronics' high-power, high-brightness and high-reliability flip-chip LED chip-level packaging technology meets the needs of high-power, high-current impact chip and module preparation.
These achievements, including the core technological achievements of the LED industry chain, are inseparable from the role of the Guangdong Semiconductor Lighting Industry Joint Innovation Center.
While Guangdong's LED industry is developing at a rapid pace, it also faces two prominent problems. First, core technologies and key equipment are subject to people, and second, market promotion and application is difficult. To break through these two bottlenecks as soon as possible, we need to form a mechanism for collaborative innovation. Yan Shirong, director of the Innovation Center, said. In September 2011, the semiconductor lighting industry joint innovation center jointly established by leading enterprises, universities and scientific research institutions in Guangdong Province came into being, and began to build an LED industry innovation platform covering all aspects of the industrial chain.
Ye Jingtu said that the Innovation Center has explored a new path for the LED industry in Guangdong Province to comprehensively carry out collaborative innovation and promote the integration of innovation chain, service chain, capital chain and industrial chain.
Breaking the promotion barriers This year, the Guangdong LED market has steadily recovered. Through policy guidance, demonstration and promotion, and commercial operations, Guangdong Province has driven the LED consumer market with innovative models such as contract energy management, and achieved remarkable results.
As early as 2008, Guangdong took the lead in launching the LED lighting demonstration project in the country. So far, it has promoted the application of LED street lamps over 800,000 baht, indoor LED lighting products over 2.1 million baht, overall energy saving 55, and accumulated energy saving of nearly 1 billion kWh. . In May last year, the Guangdong Provincial Government issued the “Proposal for the Promotion of the Use of LED Lighting Products in Guangdong Province”, requiring the full application of LED lighting products in the public lighting field within 3 years.
But the actual promotion is not that simple. As a new type of light source, LED's promotion process will inevitably encounter many barriers such as consumption habits and interest patterns. For example, the cost of LED is relatively high compared to ordinary lamps. It is necessary to popularize 2 million LED street lamps. The transformation funds will exceed 6 billion yuan. Where does this huge sum come from?
In order to break through a series of barriers, Guangdong Province has created a new mode of promotion contract energy management. The core of the model is the sharing of benefits: the contracted energy management company first out of funds, technology, equipment and services, and then profit from the saved electricity costs to achieve long-term benefits; customers who use LEDs can get lighting without much renovation costs Equipment and energy-saving benefits can be described as falling from the sky; for manufacturers, there is an opportunity to sell products in large quantities, so that leading enterprises can grow. This multi-benefit model removes the biggest obstacle to the application of LED lighting products in the public lighting sector. China Southern Power Grid Integrated Energy Corporation is the beneficiary of this model. The company began to promote LED lighting a few years ago, but it was unable to open the market. After implementing the contract energy management model, it gradually won customers, and has nearly 400,000 LED street lamps in Guangdong Province. Today, the company has also successfully promoted this Guangdong model to other provinces.
As the effects of the innovation model continue to expand, the LED industry and market in Guangdong Province have embarked on a virtuous circle. In the past two years, the price of LED street light products has dropped by 40%, and it has gradually approached traditional lamps. After applying LED lighting products, customers can save energy and recover the transformation cost in the fastest 3 years. Through a series of demonstration projects, the advantages of applying LED lighting products have been widely recognized by the society, and the enthusiasm for its promotion has been greatly improved in many places.

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