The rise of mobile Internet, the popularization of the intellectual mobile phone and the tablet computer has caused the sharp decline of the demand of the printed matter such as newspapers and magazines. Young people are interested in online reading and diversified media such as video and live broadcasts. Traditional newspapers and magazines are no longer the first choice for us to get news. The printing industry is going to hang up, this is what we have repeatedly heard in the past decade. However, in recent years printing has shone in areas such as electronic labels, interactive print media, one-off electronics, mobile displays, lighting panels and solar panels. When the traditional printing encounter virtual reality, the prospect suddenly suddenly Recently, HTC launched Vivepaper traditional printing can be re-energized in the virtual reality. The development of new technologies to print technology in these areas shine Vivepaper seeks to achieve permanent printing, digitizing monthly magazines and allowing people to read them from inside the virtual reality. After you have scanned and selected your magazine, you can open the booklet in VR and choose what you want to see by sliding your finger across the page. Vivepaper is not limited to reading, it is very interesting. By holding the paper you can start a trip in the form of a virtual reality cover. Imagine the world around you turning into a 360-degree tropical beach with dynamic music as if coming in. When browsing the page, you can enlarge the text or image view. You can read everything in the QR code and present it in a virtual reality world, immerse yourself in content scenes and blend in with it. Printing technology and monitors and batteries Printed electronics can cover the field currently the most profitable, but also the most mature market is the monitor and battery. Market research reports by NanoMarkets predict that these two industries will generate $ 1.8 billion in revenue by 2017. On January 22, 2017, the signing ceremony for the inaugural meeting of Guangdong Innovation Center for Printing and Flexible Display (OLED printing) and its strategic partners was held in Guangzhou. This is the first manufacturing innovation center in Guangdong Province. TCL Group's Guangdong Poly Polygraph Display Technology Co., Ltd. undertakes the task of setting up "Guangdong Province Printing and Flexible Display Innovation Center", will build on the G4.5 OLED development public development platform and print display industrial park as the foundation, to capture the printing display industry The cutting-edge technology. The so-called printed OLED, refers to the development of OLED display products by inkjet printing technology, this technology can break the bottleneck of low yield, but also significantly reduce costs, and even lower than the LCD (liquid crystal) in the future. In addition, Ebay and MasterCard have deployed tens of thousands of smart cards powered by printed batteries. Printed sensors are widely used in the field of intelligence Smart packaging is expected in the next few years, printing electronics applications is expected to grow the most rapid field. Its biggest demand comes from two aspects. The first is that smart labels will have tremendous help in the supply chain management of the logistics industry. Here "printing" is mainly on the label sensor, these sensors can be connected with the Internet, the item information into the database for the logistics company to manage inventory. Of course, the printed sensors can be very small, foreign companies can even produce up to one kilometer and only five millimeters thick film. Wrap it in the bridge and other building structures, real-time determination of the degree of compression of the building can be achieved around the clock. Another area that has a strong demand for smart packaging is health monitoring of food and medicine. The prior art has been able to "print" the bacteria density detector (including the basic factors such as temperature and humidity are naturally within the measurement range), so food and drug safety can be greatly improved. As the aging population in Europe and Japan is still growing, smart packaging of medicines is a long-term and growing opportunity. To expand the interactive print media This is the coolest one in emerging applications of printed electronics. The implication of interactive print media is to provide augmented reality. In short, newspapers and magazines, these traditional paper media can only provide a two-dimensional, planar experience. With smartphones, the recognition of pictures as access points can combine the printed media reading experience with the Internet mobile experience of watching videos, shopping, social networking, and more. It seems that the potential use of printed electronic variety, a little messy eyes gradually fascinating trend. However, we still have to pay attention, as with all technologies, there will be a clear long-tail effect in the application. The vast majority of business or from those who are already more mature technology. In other words, it is likely that several major applications will drive most of the demand, and then many, many new and interesting applications occupy a small part of the market.