Recently, eBay has reached a cooperation with domestic B2B e-commerce platform service provider HC360, and selected HC Auto Parts Network as its partner to develop China's auto parts market. What is the prospect of the auto parts industry to attract the two giants of eBay and HC to join this field?
The status quo of auto parts B2B e-commerce: the share is small but the prospect is broad. The popularity of the auto market has given birth to the huge prosperity of the auto parts market. In 2011, the output value of China's auto parts sales exceeded 2 trillion yuan. It is estimated that the scale of China's auto parts industry in 2015 will reach 2.5 trillion yuan. Moreover, there are many B2B platforms in China's auto parts, and there are hundreds of large and small websites, which are incongruous, which inevitably causes the merchants to fall into the wrong choice. At present, the more mature old integrated e-commerce platform is developing better.
Auto Parts B2B E-Commerce Opponent: Traditional Mode Costs High Efficiency Low current auto parts distribution is mainly based on layer-by-layer distribution: manufacturers - total generation - provincial generation - city generation - terminal - users. The long channel mode with many links has brought huge time and financial costs, and it is difficult to achieve real-time monitoring and collaborative management. Upstream enterprise strategic planning is difficult to implement, and unexpected events cannot be dealt with in a timely manner, which seriously affects operational efficiency. In addition, enterprises cannot grasp the inventory information in each distribution channel in real time and accurately, and it is difficult to accurately plan the next stage of development. , affecting sustainable development. Therefore, how to establish a distribution channel and how to ensure the smooth management of distribution channels is the solution to the development of auto parts enterprises.
Auto parts B2B e-commerce main direction: after-sales repair parts auto parts sales channels have two categories: First, the Accessories used for supporting production, mainly for auto manufacturers, but most auto manufacturers have fixed suppliers, generally by their subordinate factories As a direct or direct purchase of imported accessories, market development space is limited; Second, accessories for after-sales maintenance, mainly for the automotive after-sales market, but also the main channel of auto parts distribution.
Auto parts B2B e-commerce has the following advantages:
Advantages of Auto Parts B2B E-commerce: Improve efficiency and save time and cost. E-commerce can help auto parts companies to collect various questions raised during the process of purchasing auto parts, and feedback this information to enterprises in a timely manner. According to this, the production company can analyze the customer's willingness to purchase, so as to produce automobile parts that meet the market demand as soon as possible. This saves time and money, and grabs market opportunities.
Advantages of auto parts B2B e-commerce 2: Master information and reduce inventory. With the convenience of e-commerce information and services, auto parts companies can keep abreast of the dealer's inventory and sales, so as to adjust production plans and deployment plans in a targeted manner. It is not only conducive to the enterprise to grasp the market conditions in real time, but also eases the inventory pressure of auto parts sellers and accelerates the circulation of funds.
Advantages of auto parts B2B e-commerce: one-stop trading services. The professional data system of the e-commerce platform makes the product information more professional, comprehensive and visual, which makes it easier for enterprises to obtain the advantages of scale. Standardizing the massive data system not only greatly reduces the time and effort required by customers to search for products or models, but also avoids the potential customer loss caused by imperfect data.
Auto Parts B2B e-commerce development bottleneck: network payment, accessories unification, after-sales assembly Although China's auto distributors have made great progress in recent years, compared with the European and American markets, there is still a lot of room for development. The main reasons are as follows: First, the credit and payment environment needs to be further improved. The security of online transactions and network integrity need to be further improved to win enough trust from consumers. Second, the same or similar products sold in the industry. The models and specifications are extremely difficult to unify. How to compare the professional auto parts data, so that consumers can easily and efficiently choose the right products to be solved; third, the national hands-on ability is generally poor, even if consumers buy the right parts on the e-commerce platform, Almost no ability to assemble on their own, they must be completed by the offline garage.
If a steam distributor wants to become bigger and stronger, it must solve the thorny problems of transaction security, data professionalism, and patency of the entire industry chain. Realizing the online and offline interaction and cooperation within the industry, the profitability level of the entire industry will be greatly improved.
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